How many employees work at W2 Group?
W2 Group, Inc. has approximately 81 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. W2 Group’s total headcount has declined 4.9% from 85 employees in 2023 to 81 in 2026.
Is W2 Group hiring right now?
Yes, W2 Group is actively hiring. W2 Group had 4 active job postings in 2026, a 28.6% increase from 2025 — see job openings & hiring trends.
About W2 Group’s Workforce
W2 Group, Inc. is a Marketing and Advertising Services company that employs 81 people worldwide as of March 2026. It is the 7th-largest by headcount among its peers. Founded in 2004, the company is headquartered in Boston, Massachusetts.
W2 Group's workforce has declined 4.9% from 2023 to 2026, down 2.7% year over year in 2026. It fell to a low of 79 in 2024 Q1 before recovering. Its workforce is concentrated most in North America (70.8%), followed by East Asia (21.4%) and Northern Europe (3.7%).
W2 Group's functional groups are Finance and Operations (39.3%), Engineering (33.0%), and Sales and Marketing (27.7%), with Finance and Operations growing fastest (up 2.9%). The average salary is $107,028, ranging from a median of $103,000 in North America to $39,000 in East Asia, down 4.7% year over year in 2026.
W2 Group's active job postings rose 28.6% in 2026 to 4, with new postings per month climbing from 0 in 2023 to 2 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Boston, Massachusetts
- Founded
- 2004
- Industry
- Marketing and Advertising Services
- Employees
- 81
- YoY
- -2.7% (-1)
As of March 2026
W2 Group workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for W2 Group. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsW2 Group Annual Employee Count (2023-2026)
- W2 Group had 81 employees in 2026, a 2.7% decline (-1) from 2025.
- W2 Group had 80 employees in 2025, a 4.1% decline from 2024.
- W2 Group had 80 employees in 2024, a 4.0% decline (-2) from 2023.
- W2 Group had 82 employees in 2023, a 4.6% decline (-8) from 2022.
W2 Group's total workforce has grown from 79 employees in 2024 to 81 in 2026. W2 Group's headcount peaked at 85 in 2023 before declining in 2024 and recovering through 2025 and 2026.
W2 Group, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 81 | -1 | -2.7% |
| 2025 | Q4 | 80 | +0 | -4.1% |
| 2025 | Q3 | 79 | -1 | -0.1% |
| 2025 | Q2 | 84 | +3 | +1.7% |
| 2025 | Q1 | 82 | +3 | -1.2% |
| 2024 | Q4 | 80 | -2 | -4.0% |
| 2024 | Q3 | 80 | -2 | -5.7% |
| 2024 | Q2 | 81 | -4 | -7.0% |
| 2024 | Q1 | 79 | -9 | -8.6% |
| 2023 | Q4 | 82 | -8 | -4.6% |
| 2023 | Q3 | 82 | -8 | -6.1% |
| 2023 | Q2 | 85 | -5 | -3.9% |
See W2 Group's complete headcount history, including quarterly breakdowns.
Get the DataW2 Group Employee Count by Region (2026)
North America accounts for the largest share of W2 Group's global workforce with approximately 71% of total employees, followed by East Asia and Northern Europe.
W2 Group employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 56 | 70.8% |
| East Asia | 17 | 21.4% |
| Northern Europe | 3 | 3.7% |
| South Asia | 2 | 1.9% |
| Southeast Asia | 1 | 1.5% |
| Southern Europe | 1 | 0.7% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataW2 Group Employee Count by Department (2026)
W2 Group's employee groups are Finance and Operations (39.3%), Engineering (33.0%), and Sales and Marketing (27.7%).
W2 Group employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 31 | 39.3% |
| Engineering | 26 | 33.0% |
| Sales and Marketing | 22 | 27.7% |
Compare W2 Group's department mix to industry peers.
See Full DataW2 Group Employee Salary by Region (2026)
W2 Group's average employee salary is $107,028 globally. Employees in North America receive the highest compensation. Pay is lowest in East Asia, at a median of $39,000.
W2 Group median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $103,000 |
| Northern Europe | $44,000 |
| East Asia | $39,000 |
Unlock salary by role, level, and city — and compare to W2 Group's industry peers.
Unlock Salary DataW2 Group Job Openings and Hiring Trends (2023-2026)
- W2 Group had 4 active job postings in 2026, a 28.6% increase (+4) from 2025.
- W2 Group had 0 active job postings in 2025, a 200.0% decline (-3) from 2024.
- W2 Group had 3 active job postings in 2024, a 200.0% increase (+3) from 2023.
- W2 Group had 0 active job postings in 2023, a 200.0% decline from 2022.
- Hiring velocity in 2026: 2 new roles/month, up from 2 in 2025 and 1 in 2024.
W2 Group's hiring is accelerating: active job postings rose 28.6% in 2026 to 4, with new postings per month climbing from 0 in 2023 to 2 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataW2 Group Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across W2 Group's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Marketing and Advertising Services Companies by Employee Count
Frequently Asked Questions About W2 Group
- How fast is W2 Group growing?
- In 2026, W2 Group's headcount shrank 2.7% to 81 employees, down from 82 in 2025.
- See the full headcount history
- Where are W2 Group employees located?
- Most W2 Group employees are based in North America (70.8% of headcount), followed by East Asia and Northern Europe.
- Explore where the workforce is based
- What is the average salary at W2 Group?
- The average employee salary at W2 Group is approximately $107k per year.
- Analyze the salary distribution
- How many new job postings does W2 Group open per year?
- In Q1 2026, W2 Group opened 5 new job postings. In 2025, W2 Group opened 22 new job postings — about 2 per month.
- Track hiring trends by role
- When was W2 Group founded and where is it headquartered?
- W2 Group was founded in 2004 and is headquartered in Boston, Massachusetts.
- Compare W2 Group to industry peers
Speak with a workforce expert about W2 Group.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.