How many employees work at TUI?
TUI AG (TUI1) has approximately 65,801 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. TUI’s total headcount has grown 0.3% from 65,623 employees in 2023 to 65,801 in 2026.
Is TUI hiring right now?
Yes, TUI is actively hiring. TUI had 1,392 active job postings in 2026, a 6.5% decline from 2025 — see job openings & hiring trends.
About TUI’s Workforce
TUI AG (TUI1) is a Hospitality and Tourism Management company that employs 65,801 people worldwide as of March 2026. It is the 3rd-largest by headcount among its peers. Founded in 1923, the company is headquartered in Hannover, Germany and trades on the XETRA.
TUI's workforce has held roughly steady from 2023 to 2026, though it is down 2.7% year over year in 2026. It fell to a low of 64,318 in 2023 Q4 before recovering. Its workforce is concentrated most in Western Europe (31.0%), followed by Northern Europe (23.0%) and Southern Europe (17.0%).
TUI's functional groups are Finance and Operations (45.4%), Sales and Marketing (28.6%), and Engineering (26.0%). The average salary is $38,749, ranging from a median of $42,000 in Western Europe to $7,000 in North Africa.
TUI's active job postings fell 6.5% in 2026 to 1,392, with new postings per month cooling from 2,251 in 2023 to 669 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Ticker
- XETRA: TUI1
- Headquarters
- Hannover, Germany
- Founded
- 1923
- Industry
- Hospitality and Tourism Management
- Employees
- 65,801
- YoY
- -2.7% (-2,866)
As of March 2026
TUI workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for TUI. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsTUI Annual Employee Count (2023-2026)
- TUI had 65,801 employees in 2026, a 2.7% decline (-2,866) from 2025.
- TUI had 65,423 employees in 2025, a 1.4% decline (-1,286) from 2024.
- TUI had 66,709 employees in 2024, a 0.7% increase (+2,391) from 2023.
- TUI had 64,318 employees in 2023, a 2.4% increase (+4,106) from 2022.
TUI's total workforce has grown from 65,623 employees in 2023 to 65,801 in 2026.
TUI AG quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 65,801 | -2,866 | -2.7% |
| 2025 | Q4 | 65,423 | -1,286 | -1.4% |
| 2025 | Q3 | 67,468 | -884 | -1.3% |
| 2025 | Q2 | 68,717 | -495 | -1.4% |
| 2025 | Q1 | 68,667 | +1,204 | +0.0% |
| 2024 | Q4 | 66,709 | +2,391 | +0.7% |
| 2024 | Q3 | 68,352 | +2,839 | +1.1% |
| 2024 | Q2 | 69,212 | +3,589 | +1.7% |
| 2024 | Q1 | 67,463 | +3,992 | +2.1% |
| 2023 | Q4 | 64,318 | +4,106 | +2.4% |
| 2023 | Q3 | 65,513 | +4,067 | +2.2% |
| 2023 | Q2 | 65,623 | +4,185 | +2.7% |
See TUI's complete headcount history, including quarterly breakdowns.
Get the DataTUI Employee Count by Region (2026)
Western Europe accounts for the largest share of TUI's global workforce with approximately 31% of total employees, followed by Northern Europe and Southern Europe.
TUI employees by region
| Region | Employees | % of Total |
|---|---|---|
| Western Europe | 20,115 | 31.0% |
| Northern Europe | 14,939 | 23.0% |
| Southern Europe | 11,045 | 17.0% |
| North Africa | 3,472 | 5.4% |
| Central and Western Asia | 2,678 | 4.1% |
| Eastern Europe | 2,650 | 4.1% |
| South Asia | 2,231 | 3.4% |
| North America | 1,733 | 2.7% |
| Central America and the Caribbean | 1,653 | 2.5% |
| Southeast Asia | 1,348 | 2.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataTUI Employee Count by Department (2026)
TUI's employee groups are Finance and Operations (45.4%), Sales and Marketing (28.6%), and Engineering (26.0%).
TUI employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 29,654 | 45.4% |
| Sales and Marketing | 18,648 | 28.6% |
| Engineering | 16,944 | 26.0% |
Compare TUI's department mix to industry peers.
See Full DataTUI Employee Salary by Region (2026)
TUI's average employee salary is $38,749 globally. Employees in Western Europe receive the highest compensation. Pay is lowest in North Africa, at a median of $7,000.
TUI median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $42,000 |
| North America | $41,000 |
| Northern Europe | $41,000 |
| Pacific Islands | $40,000 |
| East Asia | $32,000 |
| Arab States | $30,000 |
| Southern Europe | $25,000 |
| Eastern Europe | $19,000 |
| Central America and the Caribbean | $15,000 |
| Central and Western Asia | $15,000 |
| Southeast Asia | $12,000 |
| South America | $10,000 |
| Sub-Saharan Africa | $8,000 |
| North Africa | $7,000 |
| South Asia | $7,000 |
Unlock salary by role, level, and city — and compare to TUI's industry peers.
Unlock Salary DataTUI Job Openings and Hiring Trends (2023-2026)
- TUI had 1,392 active job postings in 2026, a 6.5% decline (+263) from 2025.
- TUI had 1,129 active job postings in 2025, a 24.3% decline (-312) from 2024.
- TUI had 1,441 active job postings in 2024, a 32.1% decline (-550) from 2023.
- TUI had 1,991 active job postings in 2023, a 23.9% decline from 2022.
- Hiring velocity in 2026: 669 new roles/month, down from 820 in 2025 and 1,335 in 2024.
TUI's hiring is slowing: active job postings fell 6.5% in 2026 to 1,392, with new postings per month cooling from 2,251 in 2023 to 669 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataTUI Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across TUI's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About TUI
- How fast is TUI growing?
- In 2026, TUI's headcount shrank 2.7% to 65,801 employees, down from 68,667 in 2025.
- See the full headcount history
- Where are TUI employees located?
- Most TUI employees are based in Western Europe (31.0% of headcount), followed by Northern Europe and Southern Europe.
- Explore where the workforce is based
- What is the average salary at TUI?
- The average employee salary at TUI is approximately $38.7k per year.
- Analyze the salary distribution
- How many new job postings does TUI open per year?
- In Q1 2026, TUI opened 2,008 new job postings. In 2025, TUI opened 9,834 new job postings — about 820 per month.
- Track hiring trends by role
- When was TUI founded and where is it headquartered?
- TUI was founded in 1923 and is headquartered in Hannover, Germany.
- Compare TUI to industry peers
Speak with a workforce expert about TUI.
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