How many employees work at Swedish Match?

Swedish Match AB has 3,821 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is 6.9%.

Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025

About Swedish Match

Swedish Match develops, manufactures, and sells quality products with market-leading brands within snus, nicotine pouches, moist snuff, chewing tobacco, chew bags, tobacco bits, cigars, matches and lighters. With its vision of A world without cigarettes, the Company is dedicated to the improvement of public health by offering attractive alternatives to cigarettes with its smokefree products. Some of Swedish Match’s brands include: ZYN (nicotine pouches), General (snus), Longhorn (moist snuff), Onico (pouch products with neither tobacco nor nicotine), America’s Best Chew (chewing tobacco), Thunder (chew bags), Oliver Twist (tobacco bits), White Owl (HTL, homogenized tobacco leaf cigars), Game (natural leaf cigars), Fiat Lux (matches), and Cricket (lighters). Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match head office is located in Stockholm, Sweden. In 2022, Swedish Match employed an average of 7,536 people, of whom 40 percent were women, with the largest number of employees in the Dominican Republic, the US, and Sweden followed by Brazil, the Philippines, and the Netherlands. Sales for 2022 amounted to 22,417 MSEK. For more information, see www.swedishmatch.com. For career-related information and HR contacts, please visit the Careers section on the Company website, http://www.swedishmatch.com/en/Career/.

As of September 2025

Swedish Match
workforce metrics

Headcount

3.8k

Avg. Salary

$61.3k

Tenure

5.2yr

Growth Rate

6.9%

Hiring Rate

Attrition Rate

For even more metrics data,
reach out to our sales team.

Contact Sales

Employee Headcount

Interactive chart of Swedish Match annual worldwide employee count from 2023 to 2025.

  • Swedish Match total number of employees in 2025 was 3,866.561, a 6.9% increase from 2024.
  • Swedish Match total number of employees in 2024 was 3,607.818, a 5.7% increase from 2023.
  • Swedish Match total number of employees in 2023 was 3,444.686, a 2.3% increase from 2022.

Would you like to see the latest employee headcount data?

Contact Sales

Employee Geographic Breakdown

Would you like to see the latest employee geographic data?

Contact Sales

Employee Role Breakdown

Would you like to see the latest employee role breakdown data?

Contact Sales

Employee Compensation

Would you like to see the latest employee compensation data?

Contact Sales

Active Job Postings

Interactive chart of Swedish Match annual active job postings from 2023 to 2025.

  • Swedish Match active job postings in 2025 was 217, a 39.6% decline from 2024.
  • Swedish Match active job postings in 2024 was 88, a 80.7% decline from 2023.
  • Swedish Match active job postings in 2023 was 207, a 0.5% increase from 2022.

Would you like to see the latest active job postings data?

Contact Sales

Employee Sentiment

Sentiment Topics

Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales
Contact Sales

Would you like to see the latest employee sentiment data?

Contact Sales