How many employees work at Storytel?
Storytel AB (STORY.B) has approximately 649 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Storytel’s total headcount has declined 6.5% from 694 employees in 2023 to 649 in 2026.
Is Storytel hiring right now?
Yes, Storytel is actively hiring. Storytel had 15 active job postings in 2026, a 14.3% increase from 2025 — see job openings & hiring trends.
About Storytel’s Workforce
Storytel AB (STORY.B) is a Media and Entertainment company that employs 649 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 2005, the company is headquartered in Stockholm, Sweden and trades on the NASDAQ Stockholm.
Storytel's workforce has declined 6.5% from 2023 to 2026, though it is up 0.4% year over year in 2026. It fell to a low of 577 in 2024 Q2 before recovering. Its workforce is concentrated most in Northern Europe (69.2%), followed by Western Europe (6.7%) and South Asia (5.7%).
Storytel's functional groups are Engineering (43.2%), Finance and Operations (38.7%), and Sales and Marketing (18.1%), with Engineering growing fastest (up 5.8%). The average salary is $66,207, ranging from a median of $69,000 in Northern Europe to $7,000 in South Asia, up 2.7% year over year in 2026.
Storytel's active job postings rose 14.3% in 2026 to 15, with new postings per month cooling from 26 in 2023 to 12 in 2026. Overall employee sentiment is positive and improving.
Sourced from Revelio Labs workforce data.
- Ticker
- NASDAQ Stockholm: STORY.B
- Headquarters
- Stockholm, Sweden
- Founded
- 2005
- Industry
- Media and Entertainment
- Employees
- 649
- YoY
- +0.4% (+66)
As of March 2026
Storytel workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Storytel. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsStorytel Annual Employee Count (2023-2026)
- Storytel had 649 employees in 2026, a 0.4% increase (+66) from 2025.
- Storytel had 634 employees in 2025, a 1.0% decline (+52) from 2024.
- Storytel had 582 employees in 2024, a 4.8% decline (-65) from 2023.
- Storytel had 647 employees in 2023, a 4.5% decline (-73) from 2022.
Storytel's total workforce has grown from 577 employees in 2024 to 649 in 2026. Storytel's headcount peaked at 694 in 2023 before declining in 2024 and recovering through 2025 and 2026.
Storytel AB quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 649 | +66 | +0.4% |
| 2025 | Q4 | 634 | +52 | -1.0% |
| 2025 | Q3 | 628 | +39 | -0.1% |
| 2025 | Q2 | 604 | +27 | -0.4% |
| 2025 | Q1 | 583 | -29 | -3.7% |
| 2024 | Q4 | 582 | -65 | -4.8% |
| 2024 | Q3 | 589 | -81 | -6.2% |
| 2024 | Q2 | 577 | -117 | -8.2% |
| 2024 | Q1 | 612 | -93 | -5.5% |
| 2023 | Q4 | 647 | -73 | -4.5% |
| 2023 | Q3 | 670 | -51 | -2.8% |
| 2023 | Q2 | 694 | -101 | -5.8% |
See Storytel's complete headcount history, including quarterly breakdowns.
Get the DataStorytel Employee Count by Region (2026)
Northern Europe accounts for the largest share of Storytel's global workforce with approximately 69% of total employees, followed by Western Europe and South Asia.
Storytel employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 441 | 69.2% |
| Western Europe | 43 | 6.7% |
| South Asia | 36 | 5.7% |
| Eastern Europe | 25 | 4.0% |
| Arab States | 21 | 3.3% |
| Central and Western Asia | 14 | 2.1% |
| North Africa | 13 | 2.1% |
| Southern Europe | 10 | 1.6% |
| East Asia | 6 | 1.0% |
| North America | 6 | 1.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataStorytel Employee Count by Department (2026)
Storytel's employee groups are Engineering (43.2%), Finance and Operations (38.7%), and Sales and Marketing (18.1%).
Storytel employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 276 | 43.2% |
| Finance and Operations | 247 | 38.7% |
| Sales and Marketing | 116 | 18.1% |
Compare Storytel's department mix to industry peers.
See Full DataStorytel Employee Salary by Region (2026)
Storytel's average employee salary is $66,207 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in South Asia, at a median of $7,000.
Storytel median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $96,000 |
| Northern Europe | $69,000 |
| Western Europe | $53,000 |
| Southern Europe | $43,000 |
| East Asia | $36,000 |
| Eastern Europe | $26,000 |
| Central America and the Caribbean | $22,000 |
| Central and Western Asia | $20,000 |
| Arab States | $18,000 |
| Sub-Saharan Africa | $9,000 |
| South America | $8,000 |
| South Asia | $7,000 |
| Southeast Asia | $7,000 |
| North Africa | $7,000 |
Unlock salary by role, level, and city — and compare to Storytel's industry peers.
Unlock Salary DataStorytel Job Openings and Hiring Trends (2023-2026)
- Storytel had 15 active job postings in 2026, a 14.3% increase (+6) from 2025.
- Storytel had 9 active job postings in 2025, a 25.0% increase (+2) from 2024.
- Storytel had 7 active job postings in 2024, a 13.3% decline (-1) from 2023.
- Storytel had 8 active job postings in 2023, a 122.0% decline from 2022.
- Hiring velocity in 2026: 12 new roles/month, up from 7 in 2025 and 12 in 2024.
Storytel's active job postings rose 14.3% in 2026 to 15, with new postings per month cooling from 26 in 2023 to 12 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataStorytel Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Storytel's workforce based on public professional data. Overall sentiment is positive and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Storytel
- How fast is Storytel growing?
- In 2026, Storytel's headcount grew 0.4% to 649 employees, up from 583 in 2025.
- See the full headcount history
- Where are Storytel employees located?
- Most Storytel employees are based in Northern Europe (69.2% of headcount), followed by Western Europe and South Asia.
- Explore where the workforce is based
- What is the average salary at Storytel?
- The average employee salary at Storytel is approximately $66.2k per year.
- Analyze the salary distribution
- How many new job postings does Storytel open per year?
- In Q1 2026, Storytel opened 35 new job postings. In 2025, Storytel opened 80 new job postings — about 7 per month.
- Track hiring trends by role
- When was Storytel founded and where is it headquartered?
- Storytel was founded in 2005 and is headquartered in Stockholm, Sweden.
- Compare Storytel to industry peers
Speak with a workforce expert about Storytel.
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