How many employees work at Smartly io Holding?
Smartly.io Holding Oy has approximately 1,023 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Smartly io Holding’s total headcount has grown 17.1% from 874 employees in 2023 to 1,023 in 2026.
Is Smartly io Holding hiring right now?
Yes, Smartly io Holding is actively hiring. Smartly io Holding had 135 active job postings in 2026, a 40.0% increase from 2025 — see job openings & hiring trends.
About Smartly io Holding’s Workforce
Smartly.io Holding Oy is an Information Technology Services company that employs 1,023 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2013, the company is headquartered in Helsinki, Finland.
Smartly io Holding's workforce has grown 17.1% from 2023 to 2026, up 1.0% year over year in 2026. It fell to a low of 860 in 2023 Q3 before recovering. Its workforce is concentrated most in Northern Europe (38.1%), followed by Southeast Asia (24.8%) and North America (15.4%).
Smartly io Holding's functional groups are Finance and Operations (44.5%), Engineering (36.9%), and Sales and Marketing (18.6%), with Finance and Operations growing fastest (up 5.7%). The average salary is $100,418, ranging from a median of $159,000 in North America to $21,000 in Southeast Asia, up 7.7% year over year in 2026.
Smartly io Holding's active job postings rose 40.0% in 2026 to 135, with new postings per month cooling from 69 in 2023 to 39 in 2026. Overall employee sentiment is negative but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- Helsinki, Finland
- Founded
- 2013
- Industry
- Information Technology Services
- Employees
- 1,023
- YoY
- +1.0% (+86)
As of March 2026
Smartly io Holding workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Smartly io Holding. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSmartly io Holding Annual Employee Count (2023-2026)
- Smartly io Holding had 1,023 employees in 2026, a 1.0% increase (+86) from 2025.
- Smartly io Holding had 1,007 employees in 2025, a 1.6% increase (+91) from 2024.
- Smartly io Holding had 916 employees in 2024, a 0.8% increase (+39) from 2023.
- Smartly io Holding had 877 employees in 2023, a 1.2% decline (+32) from 2022.
Smartly io Holding's total workforce has grown from 874 employees in 2023 to 1,023 in 2026.
Smartly.io Holding Oy quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,023 | +86 | +1.0% |
| 2025 | Q4 | 1,007 | +91 | +1.6% |
| 2025 | Q3 | 993 | +89 | +2.6% |
| 2025 | Q2 | 973 | +57 | +1.3% |
| 2025 | Q1 | 937 | +46 | +0.5% |
| 2024 | Q4 | 916 | +39 | +0.8% |
| 2024 | Q3 | 904 | +44 | +1.1% |
| 2024 | Q2 | 916 | +42 | -0.2% |
| 2024 | Q1 | 891 | +23 | +0.4% |
| 2023 | Q4 | 877 | +32 | -1.2% |
| 2023 | Q3 | 860 | +43 | -0.7% |
| 2023 | Q2 | 874 | +33 | +1.5% |
See Smartly io Holding's complete headcount history, including quarterly breakdowns.
Get the DataSmartly io Holding Employee Count by Region (2026)
Northern Europe accounts for the largest share of Smartly io Holding's global workforce with approximately 38% of total employees, followed by Southeast Asia and North America.
Smartly io Holding employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 385 | 38.1% |
| Southeast Asia | 251 | 24.8% |
| North America | 156 | 15.4% |
| Western Europe | 107 | 10.5% |
| Central America and the Caribbean | 34 | 3.3% |
| Arab States | 14 | 1.4% |
| Central and Western Asia | 12 | 1.1% |
| Eastern Europe | 11 | 1.1% |
| Pacific Islands | 10 | 1.0% |
| East Asia | 9 | 0.9% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSmartly io Holding Employee Count by Department (2026)
Smartly io Holding's employee groups are Finance and Operations (44.5%), Engineering (36.9%), and Sales and Marketing (18.6%).
Smartly io Holding employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 455 | 44.5% |
| Engineering | 377 | 36.9% |
| Sales and Marketing | 190 | 18.6% |
Compare Smartly io Holding's department mix to industry peers.
See Full DataSmartly io Holding Employee Salary by Region (2026)
Smartly io Holding's average employee salary is $100,418 globally. Employees in North America receive the highest compensation, with median pay approximately 1.6x the global average. Pay is lowest in Southeast Asia, at a median of $21,000.
Smartly io Holding median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $174,000 |
| North America | $159,000 |
| Arab States | $133,000 |
| Western Europe | $116,000 |
| Northern Europe | $99,000 |
| Central and Western Asia | $88,000 |
| Southern Europe | $83,000 |
| Eastern Europe | $36,000 |
| East Asia | $31,000 |
| Sub-Saharan Africa | $25,000 |
| Central America and the Caribbean | $22,000 |
| Southeast Asia | $21,000 |
| South America | $14,000 |
| South Asia | $10,000 |
Unlock salary by role, level, and city — and compare to Smartly io Holding's industry peers.
Unlock Salary DataSmartly io Holding Job Openings and Hiring Trends (2023-2026)
- Smartly io Holding had 135 active job postings in 2026, a 40.0% increase (+39) from 2025.
- Smartly io Holding had 96 active job postings in 2025, a 63.0% increase (+46) from 2024.
- Smartly io Holding had 50 active job postings in 2024, a 51.9% decline (-35) from 2023.
- Smartly io Holding had 85 active job postings in 2023, a 17.9% increase from 2022.
- Hiring velocity in 2026: 39 new roles/month, down from 48 in 2025 and 42 in 2024.
Smartly io Holding's active job postings rose 40.0% in 2026 to 135, with new postings per month cooling from 69 in 2023 to 39 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSmartly io Holding Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Smartly io Holding's workforce based on public professional data. Overall sentiment is negative and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Information Technology Services Companies by Employee Count
Frequently Asked Questions About Smartly io Holding
- How fast is Smartly io Holding growing?
- In 2026, Smartly io Holding's headcount grew 1.0% to 1,023 employees, up from 937 in 2025.
- See the full headcount history
- Where are Smartly io Holding employees located?
- Most Smartly io Holding employees are based in Northern Europe (38.1% of headcount), followed by Southeast Asia and North America.
- Explore where the workforce is based
- What is the average salary at Smartly io Holding?
- The average employee salary at Smartly io Holding is approximately $100.4k per year.
- Analyze the salary distribution
- How many new job postings does Smartly io Holding open per year?
- In Q1 2026, Smartly io Holding opened 118 new job postings. In 2025, Smartly io Holding opened 576 new job postings — about 48 per month.
- Track hiring trends by role
- When was Smartly io Holding founded and where is it headquartered?
- Smartly io Holding was founded in 2013 and is headquartered in Helsinki, Finland.
- Compare Smartly io Holding to industry peers
Speak with a workforce expert about Smartly io Holding.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.