How many employees work at Shinola Detroit?
Shinola/Detroit LLC has approximately 406 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Shinola Detroit’s total headcount has declined 12.5% from 464 employees in 2023 to 406 in 2026.
Is Shinola Detroit hiring right now?
Yes, Shinola Detroit is actively hiring. Shinola Detroit had 23 active job postings in 2026, a 19.0% increase from 2025 — see job openings & hiring trends.
About Shinola Detroit’s Workforce
Shinola/Detroit LLC is an Apparel Retail company that employs 406 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Detroit, Michigan.
Shinola Detroit's workforce has declined 12.5% from 2023 to 2026, and it is down 0.1% year over year in 2026. The company’s headcount is heavily concentrated in the United States (88.6%), with China (2.7%) and India (2.2%) following, and the United States is its fastest-growing location.
Shinola Detroit's largest groups are Finance and Operations (50.7%), Engineering (32.5%), and Sales and Marketing (16.8%), with Sales and Marketing the fastest-growing group (up 1.5%). The average tenure is 3.6 years, and the overall salary averages $64,487, with regional medians of $63,000 in Northern Europe and $6,000 in Southern Asia.
Shinola Detroit's active job postings rose 19% in 2026 to 23, with postings per month decreasing from 36 in 2023 to 11 in 2026. Employee sentiment is negative and trending downward.
Sourced from Revelio Labs workforce data.
- Headquarters
- Detroit, Michigan
- Founded
- 2011
- Industry
- Apparel Retail
- Employees
- 406
- YoY
- -0.1% (-3)
As of March 2026
Shinola Detroit workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Shinola Detroit. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsShinola Detroit Annual Employee Count (2023-2026)
- Shinola Detroit had 406 employees in 2026, a 0.1% decline (-3) from 2025.
- Shinola Detroit had 412 employees in 2025, a 1.1% decline (-13) from 2024.
- Shinola Detroit had 425 employees in 2024, a 2.6% decline (-25) from 2023.
- Shinola Detroit had 450 employees in 2023, a 4.7% decline (-58) from 2022.
Shinola Detroit's total workforce has grown from 404 employees in 2025 to 406 in 2026. Shinola Detroit's headcount peaked at 464 in 2023 before declining in 2025 and recovering through 2026.
Shinola/Detroit LLC quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 406 | -3 | -0.1% |
| 2025 | Q4 | 412 | -13 | -1.1% |
| 2025 | Q3 | 405 | -21 | -0.9% |
| 2025 | Q2 | 404 | -23 | -0.3% |
| 2025 | Q1 | 409 | -26 | -1.1% |
| 2024 | Q4 | 425 | -25 | -2.6% |
| 2024 | Q3 | 426 | -27 | -2.8% |
| 2024 | Q2 | 427 | -37 | -3.5% |
| 2024 | Q1 | 435 | -37 | -1.5% |
| 2023 | Q4 | 450 | -58 | -4.7% |
| 2023 | Q3 | 453 | -53 | -4.7% |
| 2023 | Q2 | 464 | -28 | -2.9% |
See Shinola Detroit's complete headcount history, including quarterly breakdowns.
Get the DataShinola Detroit Employee Count by Country and Region (2026)
The United States accounts for the largest share of Shinola Detroit's global workforce with approximately 89% of total employees, followed by China and India.
Shinola Detroit employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 355 | 88.6% | -0.0% |
| China | 11 | 2.7% | +0.0% |
| India | 9 | 2.2% | +0.0% |
| Hong Kong | 7 | 1.8% | +0.0% |
| United Kingdom | 5 | 1.3% | +0.0% |
| Canada | 3 | 0.8% | +0.0% |
| Iran | 2 | 0.5% | +0.0% |
| Nigeria | 1 | 0.3% | +0.0% |
| Indonesia | 1 | 0.3% | +0.0% |
| Vietnam | 1 | 0.3% | +0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataShinola Detroit Employee Count by Department (2026)
Shinola Detroit's largest employee groups are Finance and Operations (50.7%), Engineering (32.5%), and Sales and Marketing (16.8%).
Shinola Detroit employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 202 | 50.7% | +0.3% |
| Engineering | 129 | 32.5% | -0.0% |
| Sales and Marketing | 67 | 16.8% | +1.5% |
Compare Shinola Detroit's department mix to industry peers.
See Full DataShinola Detroit Employee Salary by Region (2026)
Shinola Detroit's average employee salary is $64,487 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in Southern Asia, at a median of $6,000.
Shinola Detroit median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $63,000 |
| Northern America | $49,000 |
| Eastern Asia | $30,000 |
| South-Eastern Asia | $7,000 |
| Southern Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Shinola Detroit's industry peers.
Unlock Salary DataShinola Detroit Job Openings and Hiring Trends (2023-2026)
- Shinola Detroit had 23 active job postings in 2026, a 19.0% increase (-33) from 2025.
- Shinola Detroit had 56 active job postings in 2025, a 26.3% increase (+13) from 2024.
- Shinola Detroit had 43 active job postings in 2024, a 56.7% increase (+19) from 2023.
- Shinola Detroit had 24 active job postings in 2023, a 93.3% decline from 2022.
- Hiring velocity in 2026: 11 new roles/month, down from 21 in 2025 and 18 in 2024.
Shinola Detroit's active job postings rose 19.0% in 2026 to 23, with new postings per month cooling from 36 in 2023 to 11 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataShinola Detroit Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Shinola Detroit's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Shinola Detroit
- How fast is Shinola Detroit growing?
- In 2026, Shinola Detroit's headcount shrank 0.1% to 406 employees, down from 409 in 2025.
- Where are Shinola Detroit employees located?
- Most Shinola Detroit employees are based in the United States (88.6% of headcount), followed by China and India.
- What is the average salary at Shinola Detroit?
- The average employee salary at Shinola Detroit is approximately $64.5k per year.
- How many people does Shinola Detroit hire per year?
- In 2026, Shinola Detroit opened roughly 132 new roles — about 11 per month.
- When was Shinola Detroit founded and where is it headquartered?
- Shinola Detroit was founded in 2011 and is headquartered in Detroit, Michigan.
Speak with a workforce expert about Shinola Detroit.
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