How many employees work at Sanoma?
Sanoma Oyj (SANOMA) has approximately 4,590 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Sanoma’s total headcount has declined 4.3% from 4,794 employees in 2023 to 4,590 in 2026.
Is Sanoma hiring right now?
Yes, Sanoma is actively hiring. Sanoma had 161 active job postings in 2026, a 19.8% increase from 2025 — see job openings & hiring trends.
About Sanoma’s Workforce
Sanoma Oyj (SANOMA) is a Media and Entertainment company that employs 4,590 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 1889, the company is headquartered in Helsinki, Finland and trades on the NASDAQ Helsinki.
Sanoma's workforce has declined 4.3% from 2023 to 2026, down 1.6% year over year in 2026. It fell to a low of 4,372 in 2024 Q4 before recovering. Its workforce is concentrated most in Northern Europe (35.5%), followed by Western Europe (20.9%) and Eastern Europe (19.3%).
Sanoma's functional groups are Finance and Operations (44.7%), Engineering (36.4%), and Sales and Marketing (18.8%). The average salary is $45,642, ranging from a median of $50,000 in Northern Europe to $14,000 in South America, up 1.5% year over year in 2026.
Sanoma's active job postings rose 19.8% in 2026 to 161, with new postings per month climbing from 46 in 2023 to 76 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Ticker
- NASDAQ Helsinki: SANOMA
- Headquarters
- Helsinki, Finland
- Founded
- 1889
- Industry
- Media and Entertainment
- Employees
- 4,590
- YoY
- -1.6% (+155)
As of March 2026
Sanoma workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sanoma. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSanoma Annual Employee Count (2023-2026)
- Sanoma had 4,590 employees in 2026, a 1.6% decline (+155) from 2025.
- Sanoma had 4,572 employees in 2025, a 1.7% decline (+200) from 2024.
- Sanoma had 4,372 employees in 2024, a 3.0% decline (-162) from 2023.
- Sanoma had 4,534 employees in 2023, a 1.5% decline (-142) from 2022.
Sanoma's total workforce has grown from 4,372 employees in 2024 to 4,590 in 2026. Sanoma's headcount peaked at 4,794 in 2023 before declining in 2024 and recovering through 2025 and 2026.
Sanoma Oyj quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 4,590 | +155 | -1.6% |
| 2025 | Q4 | 4,572 | +200 | -1.7% |
| 2025 | Q3 | 4,535 | +64 | -2.6% |
| 2025 | Q2 | 4,615 | -23 | -2.4% |
| 2025 | Q1 | 4,435 | -93 | -2.7% |
| 2024 | Q4 | 4,372 | -162 | -3.0% |
| 2024 | Q3 | 4,471 | -117 | -2.2% |
| 2024 | Q2 | 4,638 | -156 | -2.4% |
| 2024 | Q1 | 4,528 | -158 | -2.0% |
| 2023 | Q4 | 4,534 | -142 | -1.5% |
| 2023 | Q3 | 4,588 | -104 | -0.5% |
| 2023 | Q2 | 4,794 | -109 | -0.7% |
See Sanoma's complete headcount history, including quarterly breakdowns.
Get the DataSanoma Employee Count by Region (2026)
Northern Europe accounts for the largest share of Sanoma's global workforce with approximately 36% of total employees, followed by Western Europe and Eastern Europe.
Sanoma employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 1,608 | 35.5% |
| Western Europe | 944 | 20.9% |
| Eastern Europe | 875 | 19.3% |
| Southern Europe | 476 | 10.5% |
| South America | 279 | 6.2% |
| Central America and the Caribbean | 184 | 4.1% |
| North America | 75 | 1.7% |
| Southeast Asia | 27 | 0.6% |
| South Asia | 21 | 0.5% |
| Sub-Saharan Africa | 10 | 0.2% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSanoma Employee Count by Department (2026)
Sanoma's employee groups are Finance and Operations (44.7%), Engineering (36.4%), and Sales and Marketing (18.8%).
Sanoma employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 2,011 | 44.7% |
| Engineering | 1,638 | 36.4% |
| Sales and Marketing | 847 | 18.8% |
Compare Sanoma's department mix to industry peers.
See Full DataSanoma Employee Salary by Region (2026)
Sanoma's average employee salary is $45,642 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in South America, at a median of $14,000.
Sanoma median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $54,000 |
| Northern Europe | $50,000 |
| Western Europe | $48,000 |
| Pacific Islands | $34,000 |
| Southern Europe | $33,000 |
| Eastern Europe | $26,000 |
| East Asia | $15,000 |
| South America | $14,000 |
| Central America and the Caribbean | $14,000 |
| North Africa | $13,000 |
| Arab States | $13,000 |
| Sub-Saharan Africa | $9,000 |
| Central and Western Asia | $9,000 |
| Southeast Asia | $6,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Sanoma's industry peers.
Unlock Salary DataSanoma Job Openings and Hiring Trends (2023-2026)
- Sanoma had 161 active job postings in 2026, a 19.8% increase (+7) from 2025.
- Sanoma had 154 active job postings in 2025, a 36.9% increase (+48) from 2024.
- Sanoma had 106 active job postings in 2024, a 61.7% increase (+50) from 2023.
- Sanoma had 56 active job postings in 2023, a 34.1% decline from 2022.
- Hiring velocity in 2026: 76 new roles/month, down from 86 in 2025 and 78 in 2024.
Sanoma's hiring is accelerating: active job postings rose 19.8% in 2026 to 161, with new postings per month climbing from 46 in 2023 to 76 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSanoma Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Sanoma's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Sanoma
- How fast is Sanoma growing?
- In 2026, Sanoma's headcount shrank 1.6% to 4,590 employees, up from 4,435 in 2025.
- See the full headcount history
- Where are Sanoma employees located?
- Most Sanoma employees are based in Northern Europe (35.5% of headcount), followed by Western Europe and Eastern Europe.
- Explore where the workforce is based
- What is the average salary at Sanoma?
- The average employee salary at Sanoma is approximately $45.6k per year.
- Analyze the salary distribution
- How many new job postings does Sanoma open per year?
- In Q1 2026, Sanoma opened 229 new job postings. In 2025, Sanoma opened 1,028 new job postings — about 86 per month.
- Track hiring trends by role
- When was Sanoma founded and where is it headquartered?
- Sanoma was founded in 1889 and is headquartered in Helsinki, Finland.
- Compare Sanoma to industry peers
Speak with a workforce expert about Sanoma.
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