How many employees work at Rocky Brands?
Rocky Brands, Inc. (RCKY) has approximately 2,232 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Rocky Brands’s total headcount has declined 8.9% from 2,451 employees in 2023 to 2,232 in 2026.
Is Rocky Brands hiring right now?
Yes, Rocky Brands is actively hiring. Rocky Brands had 40 active job postings in 2026, a 38.8% increase from 2025 — see job openings & hiring trends.
About Rocky Brands’s Workforce
Rocky Brands, Inc. (RCKY) is a Retail and Consumer Goods company that employs 2,232 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 1932, the company is headquartered in Nelsonville, Ohio and trades on the NASDAQ.
Rocky Brands's workforce has declined 8.9% from 2023 to 2026, though it is up 0.7% year over year in 2026. It fell to a low of 2,157 in 2023 Q4 before recovering. Its workforce is concentrated most in North America (69.3%), followed by Central America and the Caribbean (22.8%) and East Asia (4.0%).
Rocky Brands's functional groups are Finance and Operations (39.0%), Engineering (33.7%), and Sales and Marketing (27.3%), with Sales and Marketing growing fastest (up 1.8%). The average salary is $60,068, ranging from a median of $76,000 in East Asia to $23,000 in Central America and the Caribbean.
Rocky Brands's active job postings rose 38.8% in 2026 to 40, with new postings per month climbing from 18 in 2023 to 25 in 2026. Overall employee sentiment is neutral and broadly stable.
Sourced from Revelio Labs workforce data.
- Ticker
- NASDAQ: RCKY
- Headquarters
- Nelsonville, Ohio
- Founded
- 1932
- Industry
- Retail and Consumer Goods
- Employees
- 2,232
- YoY
- +0.7% (+10)
As of March 2026
Rocky Brands workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Rocky Brands. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsRocky Brands Annual Employee Count (2023-2026)
- Rocky Brands had 2,232 employees in 2026, a 0.7% increase (+10) from 2025.
- Rocky Brands had 2,221 employees in 2025, a 0.5% increase (+8) from 2024.
- Rocky Brands had 2,213 employees in 2024, a 0.2% increase (+56) from 2023.
- Rocky Brands had 2,157 employees in 2023, a 13.0% decline (-602) from 2022.
Rocky Brands's total workforce has grown from 2,157 employees in 2023 to 2,232 in 2026. Rocky Brands's headcount peaked at 2,451 in 2023 before declining in 2023 and recovering through 2024 through 2026.
Rocky Brands, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 2,232 | +10 | +0.7% |
| 2025 | Q4 | 2,221 | +8 | +0.5% |
| 2025 | Q3 | 2,211 | -7 | +0.2% |
| 2025 | Q2 | 2,227 | +1 | -0.1% |
| 2025 | Q1 | 2,222 | +30 | +0.9% |
| 2024 | Q4 | 2,213 | +56 | +0.2% |
| 2024 | Q3 | 2,218 | -85 | -1.3% |
| 2024 | Q2 | 2,226 | -225 | -5.2% |
| 2024 | Q1 | 2,192 | -440 | -8.8% |
| 2023 | Q4 | 2,157 | -602 | -13.0% |
| 2023 | Q3 | 2,303 | -541 | -11.1% |
| 2023 | Q2 | 2,451 | -420 | -6.2% |
See Rocky Brands's complete headcount history, including quarterly breakdowns.
Get the DataRocky Brands Employee Count by Region (2026)
North America accounts for the largest share of Rocky Brands's global workforce with approximately 69% of total employees, followed by Central America and the Caribbean and East Asia.
Rocky Brands employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,508 | 69.3% |
| Central America and the Caribbean | 497 | 22.8% |
| East Asia | 87 | 4.0% |
| Sub-Saharan Africa | 60 | 2.7% |
| Northern Europe | 21 | 0.9% |
| South Asia | 2 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataRocky Brands Employee Count by Department (2026)
Rocky Brands's employee groups are Finance and Operations (39.0%), Engineering (33.7%), and Sales and Marketing (27.3%).
Rocky Brands employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 871 | 39.0% |
| Engineering | 752 | 33.7% |
| Sales and Marketing | 610 | 27.3% |
Compare Rocky Brands's department mix to industry peers.
See Full DataRocky Brands Employee Salary by Region (2026)
Rocky Brands's average employee salary is $60,068 globally. Employees in East Asia receive the highest compensation, with median pay approximately 1.3x the global average. Pay is lowest in Central America and the Caribbean, at a median of $23,000.
Rocky Brands median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| East Asia | $76,000 |
| Northern Europe | $74,000 |
| North America | $62,000 |
| Central America and the Caribbean | $23,000 |
Unlock salary by role, level, and city — and compare to Rocky Brands's industry peers.
Unlock Salary DataRocky Brands Job Openings and Hiring Trends (2023-2026)
- Rocky Brands had 40 active job postings in 2026, a 38.8% increase (+9) from 2025.
- Rocky Brands had 31 active job postings in 2025, a 88.4% increase (+19) from 2024.
- Rocky Brands had 12 active job postings in 2024, a 109.4% decline (-29) from 2023.
- Rocky Brands had 41 active job postings in 2023, a 18.7% increase from 2022.
- Hiring velocity in 2026: 25 new roles/month, down from 26 in 2025 and 20 in 2024.
Rocky Brands's hiring is accelerating: active job postings rose 38.8% in 2026 to 40, with new postings per month climbing from 18 in 2023 to 25 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataRocky Brands Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Rocky Brands's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Rocky Brands
- How fast is Rocky Brands growing?
- In 2026, Rocky Brands's headcount grew 0.7% to 2,232 employees, up from 2,222 in 2025.
- See the full headcount history
- Where are Rocky Brands employees located?
- Most Rocky Brands employees are based in North America (69.3% of headcount), followed by Central America and the Caribbean and East Asia.
- Explore where the workforce is based
- What is the average salary at Rocky Brands?
- The average employee salary at Rocky Brands is approximately $60.1k per year.
- Analyze the salary distribution
- How many new job postings does Rocky Brands open per year?
- In Q1 2026, Rocky Brands opened 76 new job postings. In 2025, Rocky Brands opened 311 new job postings — about 26 per month.
- Track hiring trends by role
- When was Rocky Brands founded and where is it headquartered?
- Rocky Brands was founded in 1932 and is headquartered in Nelsonville, Ohio.
- Compare Rocky Brands to industry peers
Speak with a workforce expert about Rocky Brands.
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