How many employees work at Redefine?
Redefine AB has approximately 1,422 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Redefine’s total headcount has declined 50.4% from 2,866 employees in 2023 to 1,422 in 2026.
Is Redefine hiring right now?
Yes, Redefine is actively hiring. Redefine had 3 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Redefine’s Workforce
Redefine AB is a Media and Entertainment company that employs 1,422 people worldwide as of March 2026. Founded in 2019, the company is headquartered in Sweden.
Redefine's workforce has declined 50.4% from 2023 to 2026, down 2.7% year over year in 2026. It fell to a low of 1,422 in 2026 Q1 before recovering. Its workforce is concentrated most in South Asia (95.0%), followed by North America (2.4%) and Northern Europe (1.3%).
Redefine's functional groups are Finance and Operations (60.3%), Engineering (22.5%), and Sales and Marketing (17.1%). The average salary is $14,744, ranging from a median of $87,000 in North America to $9,000 in South Asia, down 2.3% year over year in 2026.
Redefine's hiring activity held steady in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Sweden
- Founded
- 2019
- Industry
- Media and Entertainment
- Employees
- 1,422
- YoY
- -2.7% (-188)
As of March 2026
Redefine workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Redefine. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsRedefine Annual Employee Count (2023-2026)
- Redefine had 1,422 employees in 2026, a 2.7% decline (-188) from 2025.
- Redefine had 1,436 employees in 2025, a 3.3% decline (-564) from 2024.
- Redefine had 2,000 employees in 2024, a 10.4% decline (-651) from 2023.
- Redefine had 2,651 employees in 2023, a 3.0% decline (-16) from 2022.
Redefine's total workforce has declined from 2,866 employees in 2023 to 1,422 in 2026.
Redefine AB quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,422 | -188 | -2.7% |
| 2025 | Q4 | 1,436 | -564 | -3.3% |
| 2025 | Q3 | 1,460 | -619 | -3.8% |
| 2025 | Q2 | 1,502 | -748 | -6.0% |
| 2025 | Q1 | 1,610 | -941 | -10.9% |
| 2024 | Q4 | 2,000 | -651 | -10.4% |
| 2024 | Q3 | 2,079 | -655 | -10.6% |
| 2024 | Q2 | 2,250 | -616 | -9.8% |
| 2024 | Q1 | 2,551 | -364 | -5.7% |
| 2023 | Q4 | 2,651 | -16 | -3.0% |
| 2023 | Q3 | 2,734 | +309 | +0.1% |
| 2023 | Q2 | 2,866 | +607 | +4.2% |
See Redefine's complete headcount history, including quarterly breakdowns.
Get the DataRedefine Employee Count by Region (2026)
South Asia accounts for the largest share of Redefine's global workforce with approximately 95% of total employees, followed by North America and Northern Europe.
Redefine employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 1,348 | 95.0% |
| North America | 33 | 2.4% |
| Northern Europe | 19 | 1.3% |
| Eastern Europe | 9 | 0.6% |
| Southern Europe | 4 | 0.3% |
| Western Europe | 2 | 0.1% |
| Sub-Saharan Africa | 1 | 0.1% |
| Arab States | 1 | 0.1% |
| Southeast Asia | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataRedefine Employee Count by Department (2026)
Redefine's employee groups are Finance and Operations (60.3%), Engineering (22.5%), and Sales and Marketing (17.1%).
Redefine employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 854 | 60.3% |
| Engineering | 319 | 22.5% |
| Sales and Marketing | 243 | 17.1% |
Compare Redefine's department mix to industry peers.
See Full DataRedefine Employee Salary by Region (2026)
Redefine's average employee salary is $14,744 globally. Employees in North America receive the highest compensation, with median pay approximately 5.9x the global average. Pay is lowest in South Asia, at a median of $9,000.
Redefine median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $87,000 |
| North America | $87,000 |
| Southern Europe | $30,000 |
| Eastern Europe | $17,000 |
| South Asia | $9,000 |
Unlock salary by role, level, and city — and compare to Redefine's industry peers.
Unlock Salary DataRedefine Job Openings and Hiring Trends (2023-2026)
- Redefine had 3 active job postings in 2026, a 0% no change (+1) from 2025.
- Redefine had 2 active job postings in 2025, a 138.5% decline (-9) from 2024.
- Redefine had 11 active job postings in 2024, a 93.3% increase (+7) from 2023.
- Redefine had 4 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2026: 1 new roles/month, down from 2 in 2025 and 3 in 2024.
Redefine's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataRedefine Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Redefine's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentFrequently Asked Questions About Redefine
- How fast is Redefine growing?
- In 2026, Redefine's headcount shrank 2.7% to 1,422 employees, down from 1,610 in 2025.
- See the full headcount history
- Where are Redefine employees located?
- Most Redefine employees are based in South Asia (95.0% of headcount), followed by North America and Northern Europe.
- Explore where the workforce is based
- What is the average salary at Redefine?
- The average employee salary at Redefine is approximately $14.7k per year.
- Analyze the salary distribution
- How many new job postings does Redefine open per year?
- In Q1 2026, Redefine opened 3 new job postings. In 2025, Redefine opened 22 new job postings — about 2 per month.
- Track hiring trends by role
- When was Redefine founded and where is it headquartered?
- Redefine was founded in 2019 and is headquartered in Sweden.
- Compare Redefine to industry peers
Speak with a workforce expert about Redefine.
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