How many employees work at Rakuten?
Rakuten USA, Inc. has approximately 827 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Rakuten’s total headcount has declined 19.8% from 1,031 employees in 2023 to 827 in 2026.
Is Rakuten hiring right now?
Yes, Rakuten is actively hiring. Rakuten had 11 active job postings in 2026, a 8.7% decline from 2025 — see job openings & hiring trends.
About Rakuten’s Workforce
Rakuten USA, Inc. is a Digital Commerce Services company that employs 827 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2000, the company is headquartered in San Mateo, California.
Rakuten's workforce has declined 19.8% from 2023 to 2026, down 0.2% year over year in 2026. It fell to a low of 823 in 2025 Q3 before recovering. Its workforce is concentrated most in South Asia (90.5%), followed by North America (3.7%) and East Asia (3.3%).
Rakuten's functional groups are Engineering (43.5%), Sales and Marketing (40.7%), and Finance and Operations (15.7%), with Finance and Operations growing fastest (up 2.7%). The average salary is $42,610, ranging from a median of $186,000 in Northern Europe to $43,000 in South Asia.
Rakuten's active job postings fell 8.7% in 2026 to 11, with new postings per month cooling from 14 in 2023 to 3 in 2026. Overall employee sentiment is positive and improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- San Mateo, California
- Founded
- 2000
- Industry
- Digital Commerce Services
- Employees
- 827
- YoY
- -0.2% (-15)
As of March 2026
Rakuten workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Rakuten. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsRakuten Annual Employee Count (2023-2026)
- Rakuten had 827 employees in 2026, a 0.2% decline (-15) from 2025.
- Rakuten had 828 employees in 2025, a 0% no change (-31) from 2024.
- Rakuten had 859 employees in 2024, a 3.2% decline (-65) from 2023.
- Rakuten had 924 employees in 2023, a 4.7% decline (-128) from 2022.
Rakuten's total workforce has grown from 823 employees in 2025 to 827 in 2026. Rakuten's headcount peaked at 1,031 in 2023 before declining in 2025 and recovering through 2026.
Rakuten USA, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 827 | -15 | -0.2% |
| 2025 | Q4 | 828 | -31 | -0.0% |
| 2025 | Q3 | 823 | -46 | -0.0% |
| 2025 | Q2 | 832 | -43 | +0.4% |
| 2025 | Q1 | 842 | -33 | -1.2% |
| 2024 | Q4 | 859 | -65 | -3.2% |
| 2024 | Q3 | 869 | -139 | -6.5% |
| 2024 | Q2 | 875 | -156 | -7.6% |
| 2024 | Q1 | 875 | -159 | -6.6% |
| 2023 | Q4 | 924 | -128 | -4.7% |
| 2023 | Q3 | 1,008 | -83 | -2.8% |
| 2023 | Q2 | 1,031 | -137 | -5.2% |
See Rakuten's complete headcount history, including quarterly breakdowns.
Get the DataRakuten Employee Count by Region (2026)
South Asia accounts for the largest share of Rakuten's global workforce with approximately 91% of total employees, followed by North America and East Asia.
Rakuten employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 748 | 90.5% |
| North America | 31 | 3.7% |
| East Asia | 27 | 3.3% |
| Pacific Islands | 8 | 1.0% |
| Northern Europe | 4 | 0.5% |
| Central America and the Caribbean | 2 | 0.3% |
| Western Europe | 2 | 0.3% |
| Southeast Asia | 2 | 0.3% |
| Arab States | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataRakuten Employee Count by Department (2026)
Rakuten's employee groups are Engineering (43.5%), Sales and Marketing (40.7%), and Finance and Operations (15.7%).
Rakuten employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 359 | 43.5% |
| Sales and Marketing | 336 | 40.7% |
| Finance and Operations | 130 | 15.7% |
Compare Rakuten's department mix to industry peers.
See Full DataRakuten Employee Salary by Region (2026)
Rakuten's average employee salary is $42,610 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 4.4x the global average. Pay is lowest in South Asia, at a median of $43,000.
Rakuten median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $186,000 |
| North America | $112,000 |
| Pacific Islands | $81,000 |
| East Asia | $72,000 |
| South Asia | $43,000 |
Unlock salary by role, level, and city — and compare to Rakuten's industry peers.
Unlock Salary DataRakuten Job Openings and Hiring Trends (2023-2026)
- Rakuten had 11 active job postings in 2026, a 8.7% decline (+5) from 2025.
- Rakuten had 6 active job postings in 2025, a 95.7% decline (-11) from 2024.
- Rakuten had 17 active job postings in 2024, a 157.9% increase (+15) from 2023.
- Rakuten had 2 active job postings in 2023, a 166.7% decline from 2022.
- Hiring velocity in 2026: 3 new roles/month, down from 5 in 2025 and 11 in 2024.
Rakuten's hiring is slowing: active job postings fell 8.7% in 2026 to 11, with new postings per month cooling from 14 in 2023 to 3 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataRakuten Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Rakuten's workforce based on public professional data. Overall sentiment is positive and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Rakuten
- How fast is Rakuten growing?
- In 2026, Rakuten's headcount shrank 0.2% to 827 employees, down from 842 in 2025.
- See the full headcount history
- Where are Rakuten employees located?
- Most Rakuten employees are based in South Asia (90.5% of headcount), followed by North America and East Asia.
- Explore where the workforce is based
- What is the average salary at Rakuten?
- The average employee salary at Rakuten is approximately $42.6k per year.
- Analyze the salary distribution
- How many new job postings does Rakuten open per year?
- In Q1 2026, Rakuten opened 8 new job postings. In 2025, Rakuten opened 58 new job postings — about 5 per month.
- Track hiring trends by role
- When was Rakuten founded and where is it headquartered?
- Rakuten was founded in 2000 and is headquartered in San Mateo, California.
- Compare Rakuten to industry peers
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