How many employees work at Primark?
Primark Ltd. has approximately 60,757 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Primark’s total headcount has declined 15.7% from 72,087 employees in 2023 to 60,757 in 2026.
Is Primark hiring right now?
Yes, Primark is actively hiring. Primark had 1,211 active job postings in 2026, a 4.8% decline from 2025 — see job openings & hiring trends.
About Primark’s Workforce
Primark Ltd. is an Apparel Retail company that employs 60,757 people worldwide as of March 2026. It is the 5th-largest by headcount among its peers. Founded in 1969, the company is headquartered in Dublin, Ireland.
Primark's workforce has declined 15.7% from 2023 to 2026, down 2.9% year over year in 2026. It fell to a low of 60,757 in 2026 Q1 before recovering. Its workforce is concentrated most in Northern Europe (48.4%), followed by Southern Europe (26.5%) and Western Europe (16.3%).
Primark's functional groups are Finance and Operations (44.0%), Sales and Marketing (30.1%), and Engineering (25.8%), with Engineering growing fastest (up 0.7%). The average salary is $35,728, ranging from a median of $42,000 in North America to $17,000 in Eastern Europe, up 1.8% year over year in 2026.
Primark's active job postings fell 4.8% in 2026 to 1,211, with new postings per month climbing from 799 in 2023 to 867 in 2026. Overall employee sentiment is neutral and broadly stable.
Sourced from Revelio Labs workforce data.
- Headquarters
- Dublin, Ireland
- Founded
- 1969
- Industry
- Apparel Retail
- Employees
- 60,757
- YoY
- -2.9% (-2,967)
As of March 2026
Primark workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Primark. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsPrimark Annual Employee Count (2023-2026)
- Primark had 60,757 employees in 2026, a 2.9% decline (-2,967) from 2025.
- Primark had 62,829 employees in 2025, a 2.8% decline (-3,511) from 2024.
- Primark had 66,340 employees in 2024, a 0.9% decline (-4,125) from 2023.
- Primark had 70,465 employees in 2023, a 4.1% increase (+431) from 2022.
Primark's total workforce has declined from 72,087 employees in 2023 to 60,757 in 2026.
Primark Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 60,757 | -2,967 | -2.9% |
| 2025 | Q4 | 62,829 | -3,511 | -2.8% |
| 2025 | Q3 | 64,307 | -3,750 | -2.6% |
| 2025 | Q2 | 64,849 | -5,248 | -3.5% |
| 2025 | Q1 | 63,724 | -5,481 | -2.9% |
| 2024 | Q4 | 66,340 | -4,125 | -0.9% |
| 2024 | Q3 | 68,057 | -2,925 | +0.9% |
| 2024 | Q2 | 70,097 | -1,990 | +1.7% |
| 2024 | Q1 | 69,205 | -321 | +3.8% |
| 2023 | Q4 | 70,465 | +431 | +4.1% |
| 2023 | Q3 | 70,982 | +1,673 | +4.6% |
| 2023 | Q2 | 72,087 | +2,246 | +5.2% |
See Primark's complete headcount history, including quarterly breakdowns.
Get the DataPrimark Employee Count by Region (2026)
Northern Europe accounts for the largest share of Primark's global workforce with approximately 48% of total employees, followed by Southern Europe and Western Europe.
Primark employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 29,244 | 48.4% |
| Southern Europe | 15,980 | 26.5% |
| Western Europe | 9,836 | 16.3% |
| North America | 2,420 | 4.0% |
| Eastern Europe | 1,354 | 2.2% |
| South Asia | 449 | 0.7% |
| Arab States | 441 | 0.7% |
| East Asia | 333 | 0.6% |
| South America | 93 | 0.2% |
| Sub-Saharan Africa | 78 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataPrimark Employee Count by Department (2026)
Primark's employee groups are Finance and Operations (44.0%), Sales and Marketing (30.1%), and Engineering (25.8%).
Primark employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 26,580 | 44.0% |
| Sales and Marketing | 18,183 | 30.1% |
| Engineering | 15,596 | 25.8% |
Compare Primark's department mix to industry peers.
See Full DataPrimark Employee Salary by Region (2026)
Primark's average employee salary is $35,728 globally. Employees in North America receive the highest compensation, with median pay approximately 1.2x the global average. Pay is lowest in Eastern Europe, at a median of $17,000.
Primark median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $42,000 |
| Northern Europe | $34,000 |
| Western Europe | $33,000 |
| Arab States | $27,000 |
| Central and Western Asia | $23,000 |
| Southern Europe | $22,000 |
| East Asia | $19,000 |
| Eastern Europe | $17,000 |
| Central America and the Caribbean | $16,000 |
| North Africa | $15,000 |
| South America | $8,000 |
| Southeast Asia | $8,000 |
| South Asia | $6,000 |
| Sub-Saharan Africa | $5,000 |
Unlock salary by role, level, and city — and compare to Primark's industry peers.
Unlock Salary DataPrimark Job Openings and Hiring Trends (2023-2026)
- Primark had 1,211 active job postings in 2026, a 4.8% decline (-99) from 2025.
- Primark had 1,310 active job postings in 2025, a 67.8% increase (+663) from 2024.
- Primark had 647 active job postings in 2024, a 20.2% decline (-145) from 2023.
- Primark had 792 active job postings in 2023, a 7.7% decline from 2022.
- Hiring velocity in 2026: 867 new roles/month, down from 1,475 in 2025 and 1,441 in 2024.
Primark's active job postings fell 4.8% in 2026 to 1,211, with new postings per month climbing from 799 in 2023 to 867 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataPrimark Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Primark's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Apparel Retail Companies by Employee Count
Frequently Asked Questions About Primark
- How fast is Primark growing?
- In 2026, Primark's headcount shrank 2.9% to 60,757 employees, down from 63,724 in 2025.
- See the full headcount history
- Where are Primark employees located?
- Most Primark employees are based in Northern Europe (48.4% of headcount), followed by Southern Europe and Western Europe.
- Explore where the workforce is based
- What is the average salary at Primark?
- The average employee salary at Primark is approximately $35.7k per year.
- Analyze the salary distribution
- How many new job postings does Primark open per year?
- In Q1 2026, Primark opened 2,601 new job postings. In 2025, Primark opened 17,705 new job postings — about 1,475 per month.
- Track hiring trends by role
- When was Primark founded and where is it headquartered?
- Primark was founded in 1969 and is headquartered in Dublin, Ireland.
- Compare Primark to industry peers
Speak with a workforce expert about Primark.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.