How many employees work at OKA Direct?
OKA Direct Ltd. has approximately 702 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. OKA Direct’s total headcount has declined 0.1% from 702 employees in 2023 to 702 in 2026.
Is OKA Direct hiring right now?
Yes, OKA Direct is actively hiring. OKA Direct had 20 active job postings in 2026, a 36.7% decline from 2025 — see job openings & hiring trends.
About OKA Direct’s Workforce
OKA Direct Ltd. is an Apparel Retail company that employs 702 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 1999, the company is headquartered in Abingdon, United Kingdom.
OKA Direct's workforce has held roughly steady from 2023 to 2026, down 2.2% year over year in 2026. It fell to a low of 679 in 2024 Q3 before recovering. Its workforce is concentrated most in Northern Europe (45.7%), followed by North America (22.4%) and South Asia (9.1%).
OKA Direct's functional groups are Finance and Operations (39.9%), Engineering (32.9%), and Sales and Marketing (27.1%), with Sales and Marketing growing fastest (up 6.1%). The average salary is $47,927, ranging from a median of $48,000 in Western Europe to $8,000 in Southeast Asia.
OKA Direct's active job postings fell 36.7% in 2026 to 20, with new postings per month climbing from 15 in 2023 to 17 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Abingdon, United Kingdom
- Founded
- 1999
- Industry
- Apparel Retail
- Employees
- 702
- YoY
- -2.2% (+17)
As of March 2026
OKA Direct workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for OKA Direct. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsOKA Direct Annual Employee Count (2023-2026)
- OKA Direct had 702 employees in 2026, a 2.2% decline (+17) from 2025.
- OKA Direct had 693 employees in 2025, a 2.9% decline (+6) from 2024.
- OKA Direct had 687 employees in 2024, a 1.1% decline (-24) from 2023.
- OKA Direct had 711 employees in 2023, a 0.4% increase (+3) from 2022.
OKA Direct's total workforce has grown from 679 employees in 2024 to 702 in 2026. OKA Direct's headcount peaked at 721 in 2024 before declining in 2024 and recovering through 2025 and 2026.
OKA Direct Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 702 | +17 | -2.2% |
| 2025 | Q4 | 693 | +6 | -2.9% |
| 2025 | Q3 | 695 | +16 | -2.0% |
| 2025 | Q2 | 684 | -10 | -0.5% |
| 2025 | Q1 | 685 | -36 | -1.8% |
| 2024 | Q4 | 687 | -24 | -1.1% |
| 2024 | Q3 | 679 | -24 | -1.7% |
| 2024 | Q2 | 694 | -8 | -1.6% |
| 2024 | Q1 | 721 | +7 | +0.2% |
| 2023 | Q4 | 711 | +3 | +0.4% |
| 2023 | Q3 | 703 | -5 | -1.8% |
| 2023 | Q2 | 702 | -9 | -1.7% |
See OKA Direct's complete headcount history, including quarterly breakdowns.
Get the DataOKA Direct Employee Count by Region (2026)
Northern Europe accounts for the largest share of OKA Direct's global workforce with approximately 46% of total employees, followed by North America and South Asia.
OKA Direct employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 318 | 45.7% |
| North America | 156 | 22.4% |
| South Asia | 63 | 9.1% |
| Southeast Asia | 34 | 4.8% |
| Western Europe | 26 | 3.8% |
| East Asia | 20 | 2.8% |
| South America | 18 | 2.6% |
| Sub-Saharan Africa | 18 | 2.6% |
| North Africa | 10 | 1.4% |
| Eastern Europe | 8 | 1.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataOKA Direct Employee Count by Department (2026)
OKA Direct's employee groups are Finance and Operations (39.9%), Engineering (32.9%), and Sales and Marketing (27.1%).
OKA Direct employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 261 | 39.9% |
| Engineering | 215 | 32.9% |
| Sales and Marketing | 178 | 27.1% |
Compare OKA Direct's department mix to industry peers.
See Full DataOKA Direct Employee Salary by Region (2026)
OKA Direct's average employee salary is $47,927 globally. Employees in Western Europe receive the highest compensation. Pay is lowest in Southeast Asia, at a median of $8,000.
OKA Direct median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| East Asia | $63,000 |
| Pacific Islands | $56,000 |
| Western Europe | $48,000 |
| North America | $46,000 |
| Southern Europe | $45,000 |
| Northern Europe | $41,000 |
| Arab States | $30,000 |
| Central and Western Asia | $26,000 |
| Eastern Europe | $26,000 |
| Central America and the Caribbean | $23,000 |
| South America | $12,000 |
| North Africa | $11,000 |
| Sub-Saharan Africa | $9,000 |
| South Asia | $9,000 |
| Southeast Asia | $8,000 |
Unlock salary by role, level, and city — and compare to OKA Direct's industry peers.
Unlock Salary DataOKA Direct Job Openings and Hiring Trends (2023-2026)
- OKA Direct had 20 active job postings in 2026, a 36.7% decline (+5) from 2025.
- OKA Direct had 15 active job postings in 2025, a 60.5% decline (-13) from 2024.
- OKA Direct had 28 active job postings in 2024, a 15.4% increase (+4) from 2023.
- OKA Direct had 24 active job postings in 2023, a 23.3% increase from 2022.
- Hiring velocity in 2026: 17 new roles/month, down from 20 in 2025 and 17 in 2024.
OKA Direct's active job postings fell 36.7% in 2026 to 20, with new postings per month climbing from 15 in 2023 to 17 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataOKA Direct Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across OKA Direct's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About OKA Direct
- How fast is OKA Direct growing?
- In 2026, OKA Direct's headcount shrank 2.2% to 702 employees, up from 685 in 2025.
- See the full headcount history
- Where are OKA Direct employees located?
- Most OKA Direct employees are based in Northern Europe (45.7% of headcount), followed by North America and South Asia.
- Explore where the workforce is based
- What is the average salary at OKA Direct?
- The average employee salary at OKA Direct is approximately $47.9k per year.
- Analyze the salary distribution
- How many new job postings does OKA Direct open per year?
- In Q1 2026, OKA Direct opened 51 new job postings. In 2025, OKA Direct opened 236 new job postings — about 20 per month.
- Track hiring trends by role
- When was OKA Direct founded and where is it headquartered?
- OKA Direct was founded in 1999 and is headquartered in Abingdon, United Kingdom.
- Compare OKA Direct to industry peers
Speak with a workforce expert about OKA Direct.
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