How many employees work at Normal?

Normal A/S (Denmark) has 5,292 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -3.3%.

Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025

About Normal

At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again. NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner. NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.

As of September 2025

Normal
workforce metrics

Headcount

5.3k

Avg. Salary

$38.7k

Tenure

2.2yr

Growth Rate

-3.3%

Hiring Rate

Attrition Rate

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Employee Headcount

Interactive chart of Normal annual worldwide employee count from 2023 to 2025.

  • Normal total number of employees in 2025 was 5,460.487, a 3.3% decline from 2024.
  • Normal total number of employees in 2024 was 5,382.591, a 1.1% decline from 2023.
  • Normal total number of employees in 2023 was 5,395.853, a 24.1% increase from 2022.

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Employee Geographic Breakdown

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Employee Role Breakdown

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Employee Compensation

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Active Job Postings

Interactive chart of Normal annual active job postings from 2023 to 2025.

  • Normal active job postings in 2025 was 598, a 8.7% increase from 2024.
  • Normal active job postings in 2024 was 286, a 20.7% decline from 2023.
  • Normal active job postings in 2023 was 352, a 8.6% increase from 2022.

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Employee Sentiment

Sentiment Topics

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