How many employees work at Picnic?
Picnic BV has approximately 11,824 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Picnic’s total headcount has declined 0.4% from 11,871 employees in 2023 to 11,824 in 2026.
Is Picnic hiring right now?
Yes, Picnic is actively hiring. Picnic had 288 active job postings in 2026, a 6.1% decline from 2025 — see job openings & hiring trends.
About Picnic’s Workforce
Picnic BV is a Retail and Consumer Goods company that employs 11,824 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 2015, the company is headquartered in Amsterdam, Netherlands.
Picnic's workforce has held roughly steady from 2023 to 2026, though it is up 1.4% year over year in 2026. It fell to a low of 11,669 in 2024 Q1 before recovering. Its workforce is concentrated most in Western Europe (99.3%), followed by South Asia (0.2%) and Eastern Europe (0.2%).
Picnic's functional groups are Finance and Operations (50.3%), Engineering (29.4%), and Sales and Marketing (20.3%). The average salary is $42,716, ranging from a median of $121,000 in North America to $6,000 in South Asia, up 1.6% year over year in 2026.
Picnic's active job postings fell 6.1% in 2026 to 288, with new postings per month cooling from 403 in 2023 to 79 in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2015
- Industry
- Retail and Consumer Goods
- Employees
- 11,824
- YoY
- +1.4% (-109)
As of March 2026
Picnic workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Picnic. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsPicnic Annual Employee Count (2023-2026)
- Picnic had 11,824 employees in 2026, a 1.4% increase (-109) from 2025.
- Picnic had 12,408 employees in 2025, a 4.2% increase (+439) from 2024.
- Picnic had 11,969 employees in 2024, a 3.3% increase (-383) from 2023.
- Picnic had 12,352 employees in 2023, a 9.8% increase (+774) from 2022.
Picnic's total workforce has declined from 11,871 employees in 2023 to 11,824 in 2026. Picnic's headcount peaked at 12,408 in 2025.
Picnic BV quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 11,824 | -109 | +1.4% |
| 2025 | Q4 | 12,408 | +439 | +4.2% |
| 2025 | Q3 | 12,248 | +430 | +4.7% |
| 2025 | Q2 | 12,153 | +191 | +3.6% |
| 2025 | Q1 | 11,933 | +264 | +5.5% |
| 2024 | Q4 | 11,969 | -383 | +3.3% |
| 2024 | Q3 | 11,818 | -150 | +5.2% |
| 2024 | Q2 | 11,962 | +91 | +7.1% |
| 2024 | Q1 | 11,669 | +209 | +7.7% |
| 2023 | Q4 | 12,352 | +774 | +9.8% |
| 2023 | Q3 | 11,968 | +643 | +9.9% |
| 2023 | Q2 | 11,871 | +450 | +8.4% |
See Picnic's complete headcount history, including quarterly breakdowns.
Get the DataPicnic Employee Count by Region (2026)
Western Europe accounts for the largest share of Picnic's global workforce with approximately 99% of total employees, followed by South Asia and Eastern Europe.
Picnic employees by region
| Region | Employees | % of Total |
|---|---|---|
| Western Europe | 11,702 | 99.3% |
| South Asia | 23 | 0.2% |
| Eastern Europe | 23 | 0.2% |
| Southern Europe | 8 | 0.1% |
| Sub-Saharan Africa | 7 | 0.1% |
| North Africa | 6 | 0.1% |
| Northern Europe | 6 | 0.1% |
| Central America and the Caribbean | 5 | 0.0% |
| North America | 3 | 0.0% |
| South America | 2 | 0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataPicnic Employee Count by Department (2026)
Picnic's employee groups are Finance and Operations (50.3%), Engineering (29.4%), and Sales and Marketing (20.3%).
Picnic employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 5,925 | 50.3% |
| Engineering | 3,456 | 29.4% |
| Sales and Marketing | 2,390 | 20.3% |
Compare Picnic's department mix to industry peers.
See Full DataPicnic Employee Salary by Region (2026)
Picnic's average employee salary is $42,716 globally. Employees in North America receive the highest compensation, with median pay approximately 2.8x the global average. Pay is lowest in South Asia, at a median of $6,000.
Picnic median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $121,000 |
| Western Europe | $37,000 |
| Southern Europe | $17,000 |
| Eastern Europe | $16,000 |
| South Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Picnic's industry peers.
Unlock Salary DataPicnic Job Openings and Hiring Trends (2023-2026)
- Picnic had 288 active job postings in 2026, a 6.1% decline (-6) from 2025.
- Picnic had 294 active job postings in 2025, a 82.3% decline (-411) from 2024.
- Picnic had 705 active job postings in 2024, a 108.8% decline (-1,681) from 2023.
- Picnic had 2,386 active job postings in 2023, a 167.6% increase from 2022.
- Hiring velocity in 2026: 79 new roles/month, down from 173 in 2025 and 523 in 2024.
Picnic's hiring is slowing: active job postings fell 6.1% in 2026 to 288, with new postings per month cooling from 403 in 2023 to 79 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSimilar Companies
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Frequently Asked Questions About Picnic
- How fast is Picnic growing?
- In 2026, Picnic's headcount grew 1.4% to 11,824 employees, down from 11,933 in 2025.
- See the full headcount history
- Where are Picnic employees located?
- Most Picnic employees are based in Western Europe (99.3% of headcount), followed by South Asia and Eastern Europe.
- Explore where the workforce is based
- What is the average salary at Picnic?
- The average employee salary at Picnic is approximately $42.7k per year.
- Analyze the salary distribution
- How many new job postings does Picnic open per year?
- In Q1 2026, Picnic opened 236 new job postings. In 2025, Picnic opened 2,078 new job postings — about 173 per month.
- Track hiring trends by role
- When was Picnic founded and where is it headquartered?
- Picnic was founded in 2015 and is headquartered in Amsterdam, Netherlands.
- Compare Picnic to industry peers
Speak with a workforce expert about Picnic.
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