How many employees work at Picnic?
Picnic BV has approximately 9,053 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Picnic’s total headcount has declined 3.6% from 9,391 employees in 2023 to 9,053 in 2026.
Is Picnic hiring right now?
Yes, Picnic is actively hiring. Picnic had 288 active job postings in 2026, a 7.7% decline from 2025 — see job openings & hiring trends.
About Picnic’s Workforce
Picnic BV is a Retail and Consumer Goods company that employs 9,053 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 2015, the company is headquartered in Amsterdam, Netherlands.
Picnic's workforce has declined 3.6% from 2023 to 2026, down 0.7% year over year in 2026. It fell to a low of 9,053 in 2026 Q1 before recovering. Its workforce is concentrated most in Western Europe (98.8%), followed by South Asia (0.2%) and Southern Europe (0.2%).
Picnic's functional groups are Finance and Operations (49.2%), Engineering (29.2%), and Sales and Marketing (21.6%). The average salary is $43,272, ranging from a median of $37,000 in Western Europe to $6,000 in Sub-Saharan Africa, up 2.1% year over year in 2026.
Picnic's active job postings fell 7.7% in 2026 to 288, with new postings per month cooling from 403 in 2023 to 79 in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2015
- Industry
- Retail and Consumer Goods
- Employees
- 9,053
- YoY
- -0.7% (-258)
As of March 2026
Picnic workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Picnic. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsPicnic Annual Employee Count (2023-2026)
- Picnic had 9,053 employees in 2026, a 0.7% decline (-258) from 2025.
- Picnic had 9,457 employees in 2025, a 2.5% increase (+144) from 2024.
- Picnic had 9,313 employees in 2024, a 2.5% increase (-333) from 2023.
- Picnic had 9,646 employees in 2023, a 7.1% increase (+321) from 2022.
Picnic's total workforce has declined from 9,391 employees in 2023 to 9,053 in 2026.
Picnic BV quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 9,053 | -258 | -0.7% |
| 2025 | Q4 | 9,457 | +144 | +2.5% |
| 2025 | Q3 | 9,427 | +202 | +2.9% |
| 2025 | Q2 | 9,499 | +142 | +3.3% |
| 2025 | Q1 | 9,311 | +173 | +4.5% |
| 2024 | Q4 | 9,313 | -333 | +2.5% |
| 2024 | Q3 | 9,225 | -180 | +4.1% |
| 2024 | Q2 | 9,357 | -34 | +5.5% |
| 2024 | Q1 | 9,138 | -16 | +5.7% |
| 2023 | Q4 | 9,646 | +321 | +7.1% |
| 2023 | Q3 | 9,405 | +254 | +7.2% |
| 2023 | Q2 | 9,391 | +146 | +6.3% |
See Picnic's complete headcount history, including quarterly breakdowns.
Get the DataPicnic Employee Count by Region (2026)
Western Europe accounts for the largest share of Picnic's global workforce with approximately 99% of total employees, followed by South Asia and Southern Europe.
Picnic employees by region
| Region | Employees | % of Total |
|---|---|---|
| Western Europe | 8,915 | 98.8% |
| South Asia | 21 | 0.2% |
| Southern Europe | 19 | 0.2% |
| Eastern Europe | 15 | 0.2% |
| Sub-Saharan Africa | 14 | 0.2% |
| Northern Europe | 12 | 0.1% |
| South America | 6 | 0.1% |
| North America | 6 | 0.1% |
| East Asia | 6 | 0.1% |
| North Africa | 5 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataPicnic Employee Count by Department (2026)
Picnic's employee groups are Finance and Operations (49.2%), Engineering (29.2%), and Sales and Marketing (21.6%).
Picnic employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 4,416 | 49.2% |
| Engineering | 2,622 | 29.2% |
| Sales and Marketing | 1,934 | 21.6% |
Compare Picnic's department mix to industry peers.
See Full DataPicnic Employee Salary by Region (2026)
Picnic's average employee salary is $43,272 globally. Employees in Western Europe receive the highest compensation. Pay is lowest in Sub-Saharan Africa, at a median of $6,000.
Picnic median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $58,000 |
| North America | $39,000 |
| Western Europe | $37,000 |
| Southern Europe | $24,000 |
| Eastern Europe | $16,000 |
| South America | $8,000 |
| Sub-Saharan Africa | $6,000 |
| South Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Picnic's industry peers.
Unlock Salary DataPicnic Job Openings and Hiring Trends (2023-2026)
- Picnic had 288 active job postings in 2026, a 7.7% decline (-6) from 2025.
- Picnic had 294 active job postings in 2025, a 82.8% decline (-415) from 2024.
- Picnic had 709 active job postings in 2024, a 108.4% decline (-1,679) from 2023.
- Picnic had 2,388 active job postings in 2023, a 167.7% increase from 2022.
- Hiring velocity in 2026: 79 new roles/month, down from 176 in 2025 and 524 in 2024.
Picnic's hiring is slowing: active job postings fell 7.7% in 2026 to 288, with new postings per month cooling from 403 in 2023 to 79 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSimilar Companies
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Frequently Asked Questions About Picnic
- How fast is Picnic growing?
- In 2026, Picnic's headcount shrank 0.7% to 9,053 employees, down from 9,311 in 2025.
- See the full headcount history
- Where are Picnic employees located?
- Most Picnic employees are based in Western Europe (98.8% of headcount), followed by South Asia and Southern Europe.
- Explore where the workforce is based
- What is the average salary at Picnic?
- The average employee salary at Picnic is approximately $43.3k per year.
- Analyze the salary distribution
- How many new job postings does Picnic open per year?
- In Q1 2026, Picnic opened 236 new job postings. In 2025, Picnic opened 2,113 new job postings — about 176 per month.
- Track hiring trends by role
- When was Picnic founded and where is it headquartered?
- Picnic was founded in 2015 and is headquartered in Amsterdam, Netherlands.
- Compare Picnic to industry peers
Speak with a workforce expert about Picnic.
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