How many employees work at Niu?
Niu Technologies (NIU) has approximately 675 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Niu’s total headcount has declined 7.7% from 732 employees in 2023 to 675 in 2026.
Is Niu hiring right now?
No, Niu is not actively hiring. Niu had 0 active job postings in 2026, a 200.0% decline from 2025 — see job openings & hiring trends.
About Niu’s Workforce
Niu Technologies (NIU) is an Automotive Services company that employs 675 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2014, the company is headquartered in Beijing, China and trades on the NASDAQ.
Niu's workforce has declined 7.7% from 2023 to 2026, down 2.6% year over year in 2026. It fell to a low of 672 in 2025 Q4 before recovering. Its workforce is concentrated most in East Asia (81.0%), followed by Western Europe (4.4%) and Southern Europe (3.9%).
Niu's functional groups are Finance and Operations (49.2%), Engineering (33.9%), and Sales and Marketing (16.9%). The average salary is $36,122, ranging from a median of $81,000 in North America to $13,000 in South America.
Niu's active job postings fell 200.0% in 2026 to 0, with new postings per month cooling from 35 in 2023 to 0 in 2026. Overall employee sentiment is neutral and broadly stable.
Sourced from Revelio Labs workforce data.
- Ticker
- NASDAQ: NIU
- Headquarters
- Beijing, China
- Founded
- 2014
- Industry
- Automotive Services
- Employees
- 675
- YoY
- -2.6% (-31)
As of March 2026
Niu workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Niu. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsNiu Annual Employee Count (2023-2026)
- Niu had 675 employees in 2026, a 2.6% decline (-31) from 2025.
- Niu had 672 employees in 2025, a 1.4% decline (-15) from 2024.
- Niu had 687 employees in 2024, a 1.6% decline (-2) from 2023.
- Niu had 689 employees in 2023, a 6.0% decline (-82) from 2022.
Niu's total workforce has grown from 672 employees in 2025 to 675 in 2026. Niu's headcount peaked at 732 in 2023 before declining in 2025 and recovering through 2026.
Niu Technologies quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 675 | -31 | -2.6% |
| 2025 | Q4 | 672 | -15 | -1.4% |
| 2025 | Q3 | 680 | -3 | -0.1% |
| 2025 | Q2 | 704 | +26 | +1.7% |
| 2025 | Q1 | 706 | +12 | -0.3% |
| 2024 | Q4 | 687 | -2 | -1.6% |
| 2024 | Q3 | 683 | -13 | -2.3% |
| 2024 | Q2 | 678 | -54 | -5.2% |
| 2024 | Q1 | 694 | -52 | -4.3% |
| 2023 | Q4 | 689 | -82 | -6.0% |
| 2023 | Q3 | 696 | -129 | -9.4% |
| 2023 | Q2 | 732 | -142 | -8.6% |
See Niu's complete headcount history, including quarterly breakdowns.
Get the DataNiu Employee Count by Region (2026)
East Asia accounts for the largest share of Niu's global workforce with approximately 81% of total employees, followed by Western Europe and Southern Europe.
Niu employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 542 | 81.0% |
| Western Europe | 29 | 4.4% |
| Southern Europe | 26 | 3.9% |
| North America | 23 | 3.4% |
| Southeast Asia | 12 | 1.8% |
| South America | 8 | 1.2% |
| Central America and the Caribbean | 8 | 1.2% |
| South Asia | 7 | 1.0% |
| Pacific Islands | 4 | 0.6% |
| Northern Europe | 4 | 0.6% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataNiu Employee Count by Department (2026)
Niu's employee groups are Finance and Operations (49.2%), Engineering (33.9%), and Sales and Marketing (16.9%).
Niu employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 327 | 49.2% |
| Engineering | 226 | 33.9% |
| Sales and Marketing | 113 | 16.9% |
Compare Niu's department mix to industry peers.
See Full DataNiu Employee Salary by Region (2026)
Niu's average employee salary is $36,122 globally. Employees in North America receive the highest compensation, with median pay approximately 2.2x the global average. Pay is lowest in South America, at a median of $13,000.
Niu median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $81,000 |
| Western Europe | $75,000 |
| Southern Europe | $30,000 |
| East Asia | $28,000 |
| Central America and the Caribbean | $25,000 |
| South America | $13,000 |
Unlock salary by role, level, and city — and compare to Niu's industry peers.
Unlock Salary DataNiu Job Openings and Hiring Trends (2023-2026)
- Niu had 0 active job postings in 2026, a 200.0% decline from 2025.
- Niu had 0 active job postings in 2025, a 200.0% decline (-60) from 2024.
- Niu had 60 active job postings in 2024, a 37.6% increase (+19) from 2023.
- Niu had 41 active job postings in 2023, a 48.1% decline from 2022.
- Hiring velocity in 2026: 0 new roles/month, down from 9 in 2025 and 21 in 2024.
Niu's hiring is slowing: active job postings fell 200.0% in 2026 to 0, with new postings per month cooling from 35 in 2023 to 0 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataNiu Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Niu's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Niu
- How fast is Niu growing?
- In 2026, Niu's headcount shrank 2.6% to 675 employees, down from 706 in 2025.
- See the full headcount history
- Where are Niu employees located?
- Most Niu employees are based in East Asia (81.0% of headcount), followed by Western Europe and Southern Europe.
- Explore where the workforce is based
- What is the average salary at Niu?
- The average employee salary at Niu is approximately $36.1k per year.
- Analyze the salary distribution
- How many new job postings does Niu open per year?
- In Q1 2026, Niu opened 0 new job postings. In 2025, Niu opened 107 new job postings — about 9 per month.
- Track hiring trends by role
- When was Niu founded and where is it headquartered?
- Niu was founded in 2014 and is headquartered in Beijing, China.
- Compare Niu to industry peers
Speak with a workforce expert about Niu.
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