How many employees work at MINISO Group Holding?
MINISO Group Holding Ltd. (9896) has approximately 6,985 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. MINISO Group Holding’s total headcount has grown 10.2% from 6,341 employees in 2023 to 6,985 in 2026.
Is MINISO Group Holding hiring right now?
Yes, MINISO Group Holding is actively hiring. MINISO Group Holding had 691 active job postings in 2026, a 18.5% increase from 2025 — see job openings & hiring trends.
About MINISO Group Holding’s Workforce
MINISO Group Holding Ltd. (9896) is an Apparel Retail company that employs 6,985 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2013, the company is headquartered in Guangzhou, China and trades on the Hong Kong Stock Exchange.
MINISO Group Holding's workforce has grown 10.2% from 2023 to 2026, though it is down 2.0% year over year in 2026. Its workforce is concentrated most in East Asia (30.4%), followed by Southeast Asia (23.9%) and North America (13.3%).
MINISO Group Holding's functional groups are Finance and Operations (41.7%), Sales and Marketing (29.8%), and Engineering (28.5%). The average salary is $20,318, ranging from a median of $37,000 in North America to $5,000 in South Asia, up 4.6% year over year in 2026.
MINISO Group Holding's active job postings rose 18.5% in 2026 to 691, with new postings per month climbing from 283 in 2023 to 391 in 2026. Overall employee sentiment is negative but improving.
Sourced from Revelio Labs workforce data.
- Ticker
- Hong Kong Stock Exchange: 9896
- Headquarters
- Guangzhou, China
- Founded
- 2013
- Industry
- Apparel Retail
- Employees
- 6,985
- YoY
- -2.0% (-182)
As of March 2026
MINISO Group Holding workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for MINISO Group Holding. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsMINISO Group Holding Annual Employee Count (2023-2026)
- MINISO Group Holding had 6,985 employees in 2026, a 2.0% decline (-182) from 2025.
- MINISO Group Holding had 7,066 employees in 2025, a 1.4% decline (-121) from 2024.
- MINISO Group Holding had 7,187 employees in 2024, a 3.6% increase (+257) from 2023.
- MINISO Group Holding had 6,930 employees in 2023, a 11.7% increase (+1,031) from 2022.
MINISO Group Holding's total workforce has grown from 6,341 employees in 2023 to 6,985 in 2026.
MINISO Group Holding Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 6,985 | -182 | -2.0% |
| 2025 | Q4 | 7,066 | -121 | -1.4% |
| 2025 | Q3 | 7,063 | +22 | +0.9% |
| 2025 | Q2 | 7,098 | +25 | +0.6% |
| 2025 | Q1 | 7,167 | +142 | +2.5% |
| 2024 | Q4 | 7,187 | +257 | +3.6% |
| 2024 | Q3 | 7,041 | +555 | +6.5% |
| 2024 | Q2 | 7,073 | +732 | +8.5% |
| 2024 | Q1 | 7,025 | +957 | +11.0% |
| 2023 | Q4 | 6,930 | +1,031 | +11.7% |
| 2023 | Q3 | 6,486 | +568 | +6.9% |
| 2023 | Q2 | 6,341 | +307 | +5.2% |
See MINISO Group Holding's complete headcount history, including quarterly breakdowns.
Get the DataMINISO Group Holding Employee Count by Region (2026)
East Asia accounts for the largest share of MINISO Group Holding's global workforce with approximately 30% of total employees, followed by Southeast Asia and North America.
MINISO Group Holding employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 2,114 | 30.4% |
| Southeast Asia | 1,665 | 23.9% |
| North America | 926 | 13.3% |
| South Asia | 803 | 11.5% |
| North Africa | 379 | 5.4% |
| Sub-Saharan Africa | 337 | 4.8% |
| Arab States | 177 | 2.5% |
| Central America and the Caribbean | 143 | 2.1% |
| South America | 107 | 1.5% |
| Central and Western Asia | 84 | 1.2% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataMINISO Group Holding Employee Count by Department (2026)
MINISO Group Holding's employee groups are Finance and Operations (41.7%), Sales and Marketing (29.8%), and Engineering (28.5%).
MINISO Group Holding employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 2,867 | 41.7% |
| Sales and Marketing | 2,049 | 29.8% |
| Engineering | 1,958 | 28.5% |
Compare MINISO Group Holding's department mix to industry peers.
See Full DataMINISO Group Holding Employee Salary by Region (2026)
MINISO Group Holding's average employee salary is $20,318 globally. Employees in North America receive the highest compensation, with median pay approximately 1.8x the global average. Pay is lowest in South Asia, at a median of $5,000.
MINISO Group Holding median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $42,000 |
| Pacific Islands | $38,000 |
| North America | $37,000 |
| Northern Europe | $33,000 |
| East Asia | $22,000 |
| Southern Europe | $20,000 |
| Arab States | $18,000 |
| Eastern Europe | $16,000 |
| Central and Western Asia | $10,000 |
| Central America and the Caribbean | $9,000 |
| South America | $8,000 |
| North Africa | $6,000 |
| South Asia | $5,000 |
| Southeast Asia | $5,000 |
| Sub-Saharan Africa | $5,000 |
Unlock salary by role, level, and city — and compare to MINISO Group Holding's industry peers.
Unlock Salary DataMINISO Group Holding Job Openings and Hiring Trends (2023-2026)
- MINISO Group Holding had 691 active job postings in 2026, a 18.5% increase (+20) from 2025.
- MINISO Group Holding had 671 active job postings in 2025, a 27.1% decline (-210) from 2024.
- MINISO Group Holding had 881 active job postings in 2024, a 82.8% increase (+516) from 2023.
- MINISO Group Holding had 365 active job postings in 2023, a 41.3% increase from 2022.
- Hiring velocity in 2026: 391 new roles/month, down from 501 in 2025 and 374 in 2024.
MINISO Group Holding's hiring is accelerating: active job postings rose 18.5% in 2026 to 691, with new postings per month climbing from 283 in 2023 to 391 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataMINISO Group Holding Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across MINISO Group Holding's workforce based on public professional data. Overall sentiment is negative and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About MINISO Group Holding
- How fast is MINISO Group Holding growing?
- In 2026, MINISO Group Holding's headcount shrank 2.0% to 6,985 employees, down from 7,167 in 2025.
- See the full headcount history
- Where are MINISO Group Holding employees located?
- Most MINISO Group Holding employees are based in East Asia (30.4% of headcount), followed by Southeast Asia and North America.
- Explore where the workforce is based
- What is the average salary at MINISO Group Holding?
- The average employee salary at MINISO Group Holding is approximately $20.3k per year.
- Analyze the salary distribution
- How many new job postings does MINISO Group Holding open per year?
- In Q1 2026, MINISO Group Holding opened 1,172 new job postings. In 2025, MINISO Group Holding opened 6,016 new job postings — about 501 per month.
- Track hiring trends by role
- When was MINISO Group Holding founded and where is it headquartered?
- MINISO Group Holding was founded in 2013 and is headquartered in Guangzhou, China.
- Compare MINISO Group Holding to industry peers
Speak with a workforce expert about MINISO Group Holding.
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