How many employees work at Kantar Group?
The Kantar Group Ltd. has approximately 22,521 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Kantar Group’s total headcount has declined 6.5% from 24,097 employees in 2023 to 22,521 in 2026.
Is Kantar Group hiring right now?
Yes, Kantar Group is actively hiring. Kantar Group had 287 active job postings in 2026, a 38.3% decline from 2025 — see job openings & hiring trends.
About Kantar Group’s Workforce
The Kantar Group Ltd. is a Marketing and Advertising Services company that employs 22,521 people worldwide as of March 2026. It is the 3rd-largest by headcount among its peers. Founded in 1994, the company is headquartered in London, United Kingdom.
Kantar Group's workforce has declined 6.5% from 2023 to 2026, down 0.3% year over year in 2026. Its population is concentrated most in India (40.6%), followed by the United States (10.7%) and the United Kingdom (7.0%), with Indonesia noted as the fastest-growing location.
Kantar Group's largest groups by headcount are Finance and Operations (48.5%), Engineering (28.8%), and Sales and Marketing (22.8%), with a median tenure of 3.6 years. The average salary is $45,815, ranging from a median of $108,000 in Northern America to $10,000 in Southern Asia.
Kantar Group's hiring activity shows a downturn, as latest postings in 2026 Q1 were down 38.3% year over year to 287 postings, with postings per month decreasing from 306 in 2023 to 199 in 2026. Employee sentiment remains neutral but directionally down.
Sourced from Revelio Labs workforce data.
- Headquarters
- London, United Kingdom
- Founded
- 1994
- Industry
- Marketing and Advertising Services
- Employees
- 22,521
- YoY
- -0.3% (-51)
As of March 2026
Kantar Group workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Kantar Group. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsKantar Group Annual Employee Count (2023-2026)
- Kantar Group had 22,521 employees in 2026, a 0.3% decline (-51) from 2025.
- Kantar Group had 22,625 employees in 2025, a 0.2% increase (+145) from 2024.
- Kantar Group had 22,480 employees in 2024, a 0.8% decline (-666) from 2023.
- Kantar Group had 23,146 employees in 2023, a 1.8% decline (-1,188) from 2022.
Kantar Group's total workforce has grown from 22,480 employees in 2024 to 22,521 in 2026. Kantar Group's headcount peaked at 24,097 in 2023 before declining in 2024 and recovering through 2025 and 2026.
The Kantar Group Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 22,521 | -51 | -0.3% |
| 2025 | Q4 | 22,625 | +145 | +0.2% |
| 2025 | Q3 | 22,629 | +62 | +0.3% |
| 2025 | Q2 | 22,782 | -14 | +0.2% |
| 2025 | Q1 | 22,572 | -313 | -0.3% |
| 2024 | Q4 | 22,480 | -666 | -0.8% |
| 2024 | Q3 | 22,567 | -970 | -1.4% |
| 2024 | Q2 | 22,796 | -1,301 | -1.9% |
| 2024 | Q1 | 22,885 | -1,323 | -2.1% |
| 2023 | Q4 | 23,146 | -1,188 | -1.8% |
| 2023 | Q3 | 23,537 | -1,370 | -1.7% |
| 2023 | Q2 | 24,097 | -853 | -0.8% |
See Kantar Group's complete headcount history, including quarterly breakdowns.
Get the DataKantar Group Employee Count by Country and Region (2026)
India accounts for the largest share of Kantar Group's global workforce with approximately 41% of total employees, followed by the United States and the United Kingdom. Kantar Group's headcount in Indonesia is growing fastest among its major locations, up 2.1% year over year in 2026.
Kantar Group employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 9,041 | 40.6% | +1.6% |
| United States | 2,393 | 10.7% | -1.0% |
| United Kingdom | 1,565 | 7.0% | -5.7% |
| China | 781 | 3.5% | -3.8% |
| Colombia | 445 | 2.0% | +0.5% |
| Philippines | 398 | 1.8% | -1.2% |
| Portugal | 391 | 1.8% | -3.3% |
| Indonesia | 362 | 1.6% | +2.1% |
| South Africa | 353 | 1.6% | -2.3% |
| Brazil | 344 | 1.5% | -4.3% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataKantar Group Employee Count by Department (2026)
Kantar Group's largest employee groups are Finance and Operations (48.5%), Engineering (28.8%), and Sales and Marketing (22.8%).
Kantar Group employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 10,721 | 48.5% |
| Engineering | 6,357 | 28.8% |
| Sales and Marketing | 5,032 | 22.8% |
Compare Kantar Group's department mix to industry peers.
See Full DataKantar Group Employee Salary by Region (2026)
Kantar Group's average employee salary is $45,815 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.4x the global average. Pay is lowest in Southern Asia, at a median of $10,000.
Kantar Group median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern America | $108,000 |
| Northern Europe | $96,000 |
| Western Europe | $88,000 |
| Pacific Islands | $80,000 |
| Arab States | $61,000 |
| Southern Europe | $50,000 |
| Eastern Asia | $42,000 |
| Eastern Europe | $39,000 |
| Central and Western Asia | $24,000 |
| Central America and the Caribbean | $19,000 |
| South-Eastern Asia | $17,000 |
| Southern America | $15,000 |
| Sub-Saharan Africa | $14,000 |
| Northern Africa | $10,000 |
| Southern Asia | $10,000 |
Unlock salary by role, level, and city — and compare to Kantar Group's industry peers.
Unlock Salary DataKantar Group Job Openings and Hiring Trends (2023-2026)
- Kantar Group had 287 active job postings in 2026, a 38.3% decline (-36) from 2025.
- Kantar Group had 323 active job postings in 2025, a 47.8% decline (-203) from 2024.
- Kantar Group had 526 active job postings in 2024, a 43.2% increase (+187) from 2023.
- Kantar Group had 339 active job postings in 2023, a 90.7% decline from 2022.
- Hiring velocity in 2026: 199 new roles/month, down from 337 in 2025 and 371 in 2024.
Kantar Group's hiring is slowing: active job postings fell 38.3% in 2026 to 287, with new postings per month cooling from 306 in 2023 to 199 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataKantar Group Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Kantar Group's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Kantar Group
- How fast is Kantar Group growing?
- In 2026, Kantar Group's headcount shrank 0.3% to 22,521 employees, down from 22,572 in 2025.
- Where are Kantar Group employees located?
- Most Kantar Group employees are based in India (40.6% of headcount), followed by the United States and the United Kingdom.
- What is the average salary at Kantar Group?
- The average employee salary at Kantar Group is approximately $45.8k per year.
- How many people does Kantar Group hire per year?
- In 2026, Kantar Group opened roughly 2,388 new roles — about 199 per month.
- When was Kantar Group founded and where is it headquartered?
- Kantar Group was founded in 1994 and is headquartered in London, United Kingdom.
Speak with a workforce expert about Kantar Group.
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