How many employees work at Kantar Group?
The Kantar Group Ltd. has approximately 22,241 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Kantar Group’s total headcount has declined 7.3% from 24,004 employees in 2023 to 22,241 in 2026.
Is Kantar Group hiring right now?
Yes, Kantar Group is actively hiring. Kantar Group had 288 active job postings in 2026, a 38.0% decline from 2025 — see job openings & hiring trends.
About Kantar Group’s Workforce
The Kantar Group Ltd. is a Marketing and Advertising Services company that employs 22,241 people worldwide as of March 2026. It is the 3rd-largest by headcount among its peers. Founded in 1994, the company is headquartered in London, United Kingdom.
Kantar Group's workforce has declined 7.3% from 2023 to 2026, down 0.1% year over year in 2026. It fell to a low of 22,176 in 2024 Q4 before recovering. Its workforce is concentrated most in South Asia (43.8%), followed by North America (10.7%) and Northern Europe (8.3%).
Kantar Group's functional groups are Finance and Operations (49.2%), Engineering (28.3%), and Sales and Marketing (22.4%). The average salary is $47,004, ranging from a median of $115,000 in North America to $11,000 in South Asia, down 1.6% year over year in 2026.
Kantar Group's active job postings fell 38.0% in 2026 to 288, with new postings per month cooling from 305 in 2023 to 199 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- London, United Kingdom
- Founded
- 1994
- Industry
- Marketing and Advertising Services
- Employees
- 22,241
- YoY
- -0.1% (-45)
As of March 2026
Kantar Group workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Kantar Group. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsKantar Group Annual Employee Count (2023-2026)
- Kantar Group had 22,241 employees in 2026, a 0.1% decline (-45) from 2025.
- Kantar Group had 22,395 employees in 2025, a 0.5% increase (+219) from 2024.
- Kantar Group had 22,176 employees in 2024, a 0.8% decline (-715) from 2023.
- Kantar Group had 22,891 employees in 2023, a 1.8% decline (-1,333) from 2022.
Kantar Group's total workforce has grown from 22,176 employees in 2024 to 22,241 in 2026. Kantar Group's headcount peaked at 24,004 in 2023 before declining in 2024 and recovering through 2025 and 2026.
The Kantar Group Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 22,241 | -45 | -0.1% |
| 2025 | Q4 | 22,395 | +219 | +0.5% |
| 2025 | Q3 | 22,400 | +134 | +0.7% |
| 2025 | Q2 | 22,605 | +56 | +0.6% |
| 2025 | Q1 | 22,286 | -310 | -0.2% |
| 2024 | Q4 | 22,176 | -715 | -0.8% |
| 2024 | Q3 | 22,266 | -1,093 | -1.6% |
| 2024 | Q2 | 22,549 | -1,455 | -2.1% |
| 2024 | Q1 | 22,596 | -1,507 | -2.3% |
| 2023 | Q4 | 22,891 | -1,333 | -1.8% |
| 2023 | Q3 | 23,359 | -1,525 | -1.8% |
| 2023 | Q2 | 24,004 | -893 | -0.7% |
See Kantar Group's complete headcount history, including quarterly breakdowns.
Get the DataKantar Group Employee Count by Region (2026)
South Asia accounts for the largest share of Kantar Group's global workforce with approximately 44% of total employees, followed by North America and Northern Europe.
Kantar Group employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 9,635 | 43.8% |
| North America | 2,355 | 10.7% |
| Northern Europe | 1,831 | 8.3% |
| East Asia | 1,423 | 6.5% |
| Southeast Asia | 1,248 | 5.7% |
| South America | 1,029 | 4.7% |
| Western Europe | 871 | 4.0% |
| Southern Europe | 849 | 3.9% |
| Sub-Saharan Africa | 811 | 3.7% |
| Eastern Europe | 572 | 2.6% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataKantar Group Employee Count by Department (2026)
Kantar Group's employee groups are Finance and Operations (49.2%), Engineering (28.3%), and Sales and Marketing (22.4%).
Kantar Group employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 10,859 | 49.2% |
| Engineering | 6,249 | 28.3% |
| Sales and Marketing | 4,944 | 22.4% |
Compare Kantar Group's department mix to industry peers.
See Full DataKantar Group Employee Salary by Region (2026)
Kantar Group's average employee salary is $47,004 globally. Employees in North America receive the highest compensation, with median pay approximately 2.4x the global average. Pay is lowest in South Asia, at a median of $11,000.
Kantar Group median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $115,000 |
| Northern Europe | $104,000 |
| Western Europe | $89,000 |
| Pacific Islands | $85,000 |
| Arab States | $71,000 |
| Southern Europe | $51,000 |
| East Asia | $41,000 |
| Eastern Europe | $39,000 |
| Central and Western Asia | $30,000 |
| Central America and the Caribbean | $21,000 |
| Southeast Asia | $19,000 |
| South America | $16,000 |
| Sub-Saharan Africa | $15,000 |
| South Asia | $11,000 |
| North Africa | $10,000 |
Unlock salary by role, level, and city — and compare to Kantar Group's industry peers.
Unlock Salary DataKantar Group Job Openings and Hiring Trends (2023-2026)
- Kantar Group had 288 active job postings in 2026, a 38.0% decline (-35) from 2025.
- Kantar Group had 323 active job postings in 2025, a 47.8% decline (-203) from 2024.
- Kantar Group had 526 active job postings in 2024, a 43.5% increase (+188) from 2023.
- Kantar Group had 338 active job postings in 2023, a 90.5% decline from 2022.
- Hiring velocity in 2026: 199 new roles/month, down from 337 in 2025 and 371 in 2024.
Kantar Group's hiring is slowing: active job postings fell 38.0% in 2026 to 288, with new postings per month cooling from 305 in 2023 to 199 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataKantar Group Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Kantar Group's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Kantar Group
- How fast is Kantar Group growing?
- In 2026, Kantar Group's headcount shrank 0.1% to 22,241 employees, down from 22,286 in 2025.
- See the full headcount history
- Where are Kantar Group employees located?
- Most Kantar Group employees are based in South Asia (43.8% of headcount), followed by North America and Northern Europe.
- Explore where the workforce is based
- What is the average salary at Kantar Group?
- The average employee salary at Kantar Group is approximately $47k per year.
- Analyze the salary distribution
- How many new job postings does Kantar Group open per year?
- In Q1 2026, Kantar Group opened 598 new job postings. In 2025, Kantar Group opened 4,043 new job postings — about 337 per month.
- Track hiring trends by role
- When was Kantar Group founded and where is it headquartered?
- Kantar Group was founded in 1994 and is headquartered in London, United Kingdom.
- Compare Kantar Group to industry peers
Speak with a workforce expert about Kantar Group.
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