How many employees work at Hotmart?

Hotmart BV has 12,873 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -1.3%.

Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025

About Hotmart

Created in by entrepreneurs João Pedro Resende and Mateus Bicalho, Hotmart was born as a startup from Minas Gerais that didn't stop at the first step. We moved forward, the Troopers team grew (that's what we call our collaborators) and conquered the world. We have become a global company that is passionate about transforming the lives of millions of people through technology and innovation. We are pioneers and leaders of the Creator Economy, enabling thousands of people to live off their passions by transforming their audiences into customers, skills into products, and influence on businesses. We have built an ecosystem with more than a thousand digital products and sales for more than millions of users, across countries. We have employees in seven countries, including our headquarters in the Netherlands, as well as Brazil, Spain, Colombia, Mexico, the United States and France. In each place, the Hotmart culture is truly unique, as we cultivate all our relationships with Freedom, Autonomy and Love. These are the three pillars that make our environment welcoming, with sincere relationships and respect for diversity, in which all people matter. It is no coincidence that we are among the best tech companies in the GPTW ranking (Great Place to Work, for the th year in a row. If you have a passion for transforming and want to make a difference, come and discover new opportunities with us. Here at Hotmart, your career is on the move, as we have a team driven by challenges that It will inspire you to evolve even more.

As of September 2025

Hotmart
workforce metrics

Headcount

12.9k

Avg. Salary

$19.4k

Tenure

3.0yr

Growth Rate

-1.3%

Hiring Rate

Attrition Rate

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Employee Headcount

Interactive chart of Hotmart annual worldwide employee count from 2023 to 2025.

  • Hotmart total number of employees in 2025 was 12,886.007, a 1.3% decline from 2024.
  • Hotmart total number of employees in 2024 was 12,863.355, a 1.5% decline from 2023.
  • Hotmart total number of employees in 2023 was 13,033.796, a 1.0% increase from 2022.

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Employee Geographic Breakdown

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Employee Role Breakdown

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Employee Compensation

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Active Job Postings

Interactive chart of Hotmart annual active job postings from 2023 to 2025.

  • Hotmart active job postings in 2025 was 733, a 176.9% increase from 2024.
  • Hotmart active job postings in 2024 was 100, a 68.5% increase from 2023.
  • Hotmart active job postings in 2023 was 49, a 143.9% increase from 2022.

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Employee Sentiment

Sentiment Topics

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