How many employees work at Hallmark Cards?
Hallmark Cards, Inc. has approximately 19,353 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Hallmark Cards’s total headcount has declined 4.1% from 20,189 employees in 2023 to 19,353 in 2026.
Is Hallmark Cards hiring right now?
Yes, Hallmark Cards is actively hiring. Hallmark Cards had 1,315 active job postings in 2026, a 4.2% increase from 2025 — see job openings & hiring trends.
About Hallmark Cards’s Workforce
Hallmark Cards, Inc. is a Retail and Consumer Goods company that employs 19,353 people worldwide as of March 2026. It is the 6th-largest by headcount among its peers. Founded in 1910, the company is headquartered in Kansas City, Missouri.
Hallmark Cards's workforce has declined 4.1% from 2023 to 2026, down 1.8% year over year in 2026. It fell to a low of 19,353 in 2026 Q1 before recovering. Its workforce is concentrated most in North America (85.7%), followed by Northern Europe (4.6%) and East Asia (1.8%).
Hallmark Cards's functional groups are Finance and Operations (50.9%), Engineering (32.4%), and Sales and Marketing (16.7%). The average salary is $46,983, ranging from a median of $36,000 in East Asia to $20,000 in Central America and the Caribbean, down 0.6% year over year in 2026.
Hallmark Cards's active job postings rose 4.2% in 2026 to 1,315, with new postings per month cooling from 1,446 in 2023 to 836 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Kansas City, Missouri
- Founded
- 1910
- Industry
- Retail and Consumer Goods
- Employees
- 19,353
- YoY
- -1.8% (-452)
As of March 2026
Hallmark Cards workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Hallmark Cards. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsHallmark Cards Annual Employee Count (2023-2026)
- Hallmark Cards had 19,353 employees in 2026, a 1.8% decline (-452) from 2025.
- Hallmark Cards had 19,448 employees in 2025, a 2.0% decline (-543) from 2024.
- Hallmark Cards had 19,991 employees in 2024, a 0.8% decline (-105) from 2023.
- Hallmark Cards had 20,096 employees in 2023, a 0.4% decline (-247) from 2022.
Hallmark Cards's total workforce has declined from 20,189 employees in 2023 to 19,353 in 2026.
Hallmark Cards, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 19,353 | -452 | -1.8% |
| 2025 | Q4 | 19,448 | -543 | -2.0% |
| 2025 | Q3 | 19,542 | -529 | -2.0% |
| 2025 | Q2 | 19,737 | -380 | -1.3% |
| 2025 | Q1 | 19,805 | -234 | -1.0% |
| 2024 | Q4 | 19,991 | -105 | -0.8% |
| 2024 | Q3 | 20,071 | -115 | -0.5% |
| 2024 | Q2 | 20,117 | -72 | -0.5% |
| 2024 | Q1 | 20,039 | -201 | -0.3% |
| 2023 | Q4 | 20,096 | -247 | -0.4% |
| 2023 | Q3 | 20,186 | -335 | -0.7% |
| 2023 | Q2 | 20,189 | -429 | -0.6% |
See Hallmark Cards's complete headcount history, including quarterly breakdowns.
Get the DataHallmark Cards Employee Count by Region (2026)
North America accounts for the largest share of Hallmark Cards's global workforce with approximately 86% of total employees, followed by Northern Europe and East Asia.
Hallmark Cards employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 16,429 | 85.7% |
| Northern Europe | 873 | 4.6% |
| East Asia | 352 | 1.8% |
| Western Europe | 314 | 1.6% |
| Central America and the Caribbean | 312 | 1.6% |
| Southeast Asia | 253 | 1.3% |
| Pacific Islands | 248 | 1.3% |
| South Asia | 119 | 0.6% |
| Sub-Saharan Africa | 78 | 0.4% |
| Arab States | 76 | 0.4% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataHallmark Cards Employee Count by Department (2026)
Hallmark Cards's employee groups are Finance and Operations (50.9%), Engineering (32.4%), and Sales and Marketing (16.7%).
Hallmark Cards employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 9,699 | 50.9% |
| Engineering | 6,172 | 32.4% |
| Sales and Marketing | 3,175 | 16.7% |
Compare Hallmark Cards's department mix to industry peers.
See Full DataHallmark Cards Employee Salary by Region (2026)
Hallmark Cards's average employee salary is $46,983 globally. Employees in East Asia receive the highest compensation. Pay is lowest in Central America and the Caribbean, at a median of $20,000.
Hallmark Cards median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $41,000 |
| East Asia | $36,000 |
| North America | $34,000 |
| Northern Europe | $34,000 |
| Western Europe | $33,000 |
| Southern Europe | $24,000 |
| Eastern Europe | $24,000 |
| Central America and the Caribbean | $20,000 |
| Arab States | $18,000 |
| South America | $14,000 |
| Southeast Asia | $12,000 |
| South Asia | $5,000 |
| Sub-Saharan Africa | $3,000 |
Unlock salary by role, level, and city — and compare to Hallmark Cards's industry peers.
Unlock Salary DataHallmark Cards Job Openings and Hiring Trends (2023-2026)
- Hallmark Cards had 1,315 active job postings in 2026, a 4.2% increase (+147) from 2025.
- Hallmark Cards had 1,168 active job postings in 2025, a 14.4% decline (-181) from 2024.
- Hallmark Cards had 1,349 active job postings in 2024, a 20.1% increase (+246) from 2023.
- Hallmark Cards had 1,103 active job postings in 2023, a 58.5% decline from 2022.
- Hiring velocity in 2026: 836 new roles/month, up from 827 in 2025 and 1,100 in 2024.
Hallmark Cards's active job postings rose 4.2% in 2026 to 1,315, with new postings per month cooling from 1,446 in 2023 to 836 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataHallmark Cards Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Hallmark Cards's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Hallmark Cards
- How fast is Hallmark Cards growing?
- In 2026, Hallmark Cards's headcount shrank 1.8% to 19,353 employees, down from 19,805 in 2025.
- See the full headcount history
- Where are Hallmark Cards employees located?
- Most Hallmark Cards employees are based in North America (85.7% of headcount), followed by Northern Europe and East Asia.
- Explore where the workforce is based
- What is the average salary at Hallmark Cards?
- The average employee salary at Hallmark Cards is approximately $47k per year.
- Analyze the salary distribution
- How many new job postings does Hallmark Cards open per year?
- In Q1 2026, Hallmark Cards opened 2,507 new job postings. In 2025, Hallmark Cards opened 9,920 new job postings — about 827 per month.
- Track hiring trends by role
- When was Hallmark Cards founded and where is it headquartered?
- Hallmark Cards was founded in 1910 and is headquartered in Kansas City, Missouri.
- Compare Hallmark Cards to industry peers
Speak with a workforce expert about Hallmark Cards.
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