How many employees work at Hallmark Cards?

Hallmark Cards, Inc. has 18,756 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -2.3%.

Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025

About Hallmark Cards

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day. Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter. Thank you for visiting Hallmark’s LinkedIn page. We welcome your comments & feedback. If we see behavior or comments that are threatening to Hallmark or individuals, in accordance with LinkedIn’s Professional Community Policies (https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement&lang=en) we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or that contain links.

As of September 2025

Hallmark Cards
workforce metrics

Headcount

18.8k

Avg. Salary

$50.1k

Tenure

6.0yr

Growth Rate

-2.3%

Hiring Rate

Attrition Rate

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Employee Headcount

Interactive chart of Hallmark Cards annual worldwide employee count from 2023 to 2025.

  • Hallmark Cards total number of employees in 2025 was 18,705.89, a 2.3% decline from 2024.
  • Hallmark Cards total number of employees in 2024 was 18,970.593, a 0.4% decline from 2023.
  • Hallmark Cards total number of employees in 2023 was 18,987.233, a 0.9% decline from 2022.

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Employee Geographic Breakdown

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Employee Role Breakdown

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Employee Compensation

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Active Job Postings

Interactive chart of Hallmark Cards annual active job postings from 2023 to 2025.

  • Hallmark Cards active job postings in 2025 was 2,780, a 33.4% decline from 2024.
  • Hallmark Cards active job postings in 2024 was 3,665, a 14.8% increase from 2023.
  • Hallmark Cards active job postings in 2023 was 3,159, a 49.6% decline from 2022.

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Employee Sentiment

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