How many employees work at GOOD?
MASAP has approximately 139 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. GOOD’s total headcount has declined 3.4% from 144 employees in 2023 to 139 in 2026.
Is GOOD hiring right now?
Yes, GOOD is actively hiring. GOOD had 4 active job postings in 2026, a 66.7% decline from 2025 — see job openings & hiring trends.
About GOOD’s Workforce
MASAP is a Food and Beverage company that employs 139 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Cape Town, South Africa.
GOOD's workforce has declined 3.4% from 2023 to 2026, down 2.4% year over year in 2026. It fell to a low of 139 in 2025 Q4 before recovering. Its workforce is concentrated most in South Asia (42.5%), followed by Western Europe (11.0%) and Sub-Saharan Africa (11.0%).
GOOD's functional groups are Engineering (34.9%), Sales and Marketing (32.8%), and Finance and Operations (32.3%). The average salary is $19,200, ranging from a median of $46,000 in North America to $4,000 in South Asia.
GOOD's active job postings fell 66.7% in 2026 to 4, with new postings per month climbing from 3 in 2023 to 9 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Cape Town, South Africa
- Founded
- 2011
- Industry
- Food and Beverage
- Employees
- 139
- YoY
- -2.4% (-8)
As of March 2026
GOOD workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GOOD. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGOOD Annual Employee Count (2023-2026)
- GOOD had 139 employees in 2026, a 2.4% decline (-8) from 2025.
- GOOD had 139 employees in 2025, a 2.4% decline (-5) from 2024.
- GOOD had 144 employees in 2024, a 0.3% increase (-1) from 2023.
- GOOD had 145 employees in 2023, a 0% no change (-4) from 2022.
GOOD's total workforce has declined from 144 employees in 2023 to 139 in 2026. GOOD's headcount peaked at 147 in 2025.
MASAP quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 139 | -8 | -2.4% |
| 2025 | Q4 | 139 | -5 | -2.4% |
| 2025 | Q3 | 143 | -1 | +0.0% |
| 2025 | Q2 | 145 | +2 | +2.0% |
| 2025 | Q1 | 147 | +5 | +0.3% |
| 2024 | Q4 | 144 | -1 | +0.3% |
| 2024 | Q3 | 144 | -1 | +0.3% |
| 2024 | Q2 | 143 | -1 | +0.0% |
| 2024 | Q1 | 142 | -2 | +0.0% |
| 2023 | Q4 | 145 | -4 | +0.0% |
| 2023 | Q3 | 145 | -4 | +0.0% |
| 2023 | Q2 | 144 | -5 | +0.0% |
See GOOD's complete headcount history, including quarterly breakdowns.
Get the DataGOOD Employee Count by Region (2026)
South Asia accounts for the largest share of GOOD's global workforce with approximately 43% of total employees, followed by Western Europe and Sub-Saharan Africa.
GOOD employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 59 | 42.5% |
| Western Europe | 15 | 11.0% |
| Sub-Saharan Africa | 15 | 11.0% |
| Arab States | 13 | 9.5% |
| North America | 10 | 7.2% |
| Eastern Europe | 5 | 3.8% |
| Southern Europe | 5 | 3.4% |
| North Africa | 4 | 3.0% |
| East Asia | 4 | 2.5% |
| Central and Western Asia | 3 | 2.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGOOD Employee Count by Department (2026)
GOOD's employee groups are Engineering (34.9%), Sales and Marketing (32.8%), and Finance and Operations (32.3%).
GOOD employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 38 | 34.9% |
| Sales and Marketing | 36 | 32.8% |
| Finance and Operations | 36 | 32.3% |
Compare GOOD's department mix to industry peers.
See Full DataGOOD Employee Salary by Region (2026)
GOOD's average employee salary is $19,200 globally. Employees in North America receive the highest compensation, with median pay approximately 2.4x the global average. Pay is lowest in South Asia, at a median of $4,000.
GOOD median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $46,000 |
| Western Europe | $45,000 |
| Arab States | $29,000 |
| Sub-Saharan Africa | $10,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to GOOD's industry peers.
Unlock Salary DataGOOD Job Openings and Hiring Trends (2023-2026)
- GOOD had 4 active job postings in 2026, a 66.7% decline (-4) from 2025.
- GOOD had 8 active job postings in 2025, a 31.6% decline (-3) from 2024.
- GOOD had 11 active job postings in 2024, a 31.6% increase (+3) from 2023.
- GOOD had 8 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2026: 9 new roles/month, up from 6 in 2025 and 5 in 2024.
GOOD's active job postings fell 66.7% in 2026 to 4, with new postings per month climbing from 3 in 2023 to 9 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataGOOD Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across GOOD's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About GOOD
- How fast is GOOD growing?
- In 2026, GOOD's headcount shrank 2.4% to 139 employees, down from 147 in 2025.
- See the full headcount history
- Where are GOOD employees located?
- Most GOOD employees are based in South Asia (42.5% of headcount), followed by Western Europe and Sub-Saharan Africa.
- Explore where the workforce is based
- What is the average salary at GOOD?
- The average employee salary at GOOD is approximately $19.2k per year.
- Analyze the salary distribution
- How many new job postings does GOOD open per year?
- In Q1 2026, GOOD opened 28 new job postings. In 2025, GOOD opened 73 new job postings — about 6 per month.
- Track hiring trends by role
- When was GOOD founded and where is it headquartered?
- GOOD was founded in 2011 and is headquartered in Cape Town, South Africa.
- Compare GOOD to industry peers
Speak with a workforce expert about GOOD.
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