How many employees work at GfK?
GfK GmbH has approximately 8,143 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. GfK’s total headcount has declined 15.3% from 9,616 employees in 2023 to 8,143 in 2026.
Is GfK hiring right now?
Yes, GfK is actively hiring. GfK had 16 active job postings in 2026, a 140.7% decline from 2025 — see job openings & hiring trends.
About GfK’s Workforce
GfK GmbH is a Marketing and Advertising Services company that employs 8,143 people worldwide as of March 2026. It is the 6th-largest by headcount among its peers. Founded in 1984, the company is headquartered in Aschaffenburg, Germany.
GfK's workforce has declined 15.3% from 2023 to 2026, down 2.3% year over year in 2026. It fell to a low of 8,143 in 2026 Q1 before recovering. Its workforce is concentrated most in South Asia (30.3%), followed by Western Europe (14.6%) and Eastern Europe (13.3%).
GfK's functional groups are Finance and Operations (43.9%), Engineering (35.9%), and Sales and Marketing (20.1%), with Engineering growing fastest (up 0.9%). The average salary is $40,797, ranging from a median of $79,000 in Western Europe to $7,000 in South Asia, down 3.2% year over year in 2026.
GfK's active job postings fell 140.7% in 2026 to 16, with new postings per month cooling from 240 in 2023 to 12 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Aschaffenburg, Germany
- Founded
- 1984
- Industry
- Marketing and Advertising Services
- Employees
- 8,143
- YoY
- -2.3% (-309)
As of March 2026
GfK workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GfK. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGfK Annual Employee Count (2023-2026)
- GfK had 8,143 employees in 2026, a 2.3% decline (-309) from 2025.
- GfK had 8,191 employees in 2025, a 2.3% decline (-347) from 2024.
- GfK had 8,538 employees in 2024, a 2.1% decline (-675) from 2023.
- GfK had 9,213 employees in 2023, a 0.4% increase (-485) from 2022.
GfK's total workforce has declined from 9,616 employees in 2023 to 8,143 in 2026.
GfK GmbH quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 8,143 | -309 | -2.3% |
| 2025 | Q4 | 8,191 | -347 | -2.3% |
| 2025 | Q3 | 8,218 | -522 | -3.0% |
| 2025 | Q2 | 8,304 | -684 | -3.3% |
| 2025 | Q1 | 8,452 | -735 | -3.0% |
| 2024 | Q4 | 8,538 | -675 | -2.1% |
| 2024 | Q3 | 8,740 | -647 | -1.1% |
| 2024 | Q2 | 8,988 | -628 | -1.0% |
| 2024 | Q1 | 9,187 | -561 | -0.1% |
| 2023 | Q4 | 9,213 | -485 | +0.4% |
| 2023 | Q3 | 9,387 | -207 | +1.4% |
| 2023 | Q2 | 9,616 | +77 | +3.0% |
See GfK's complete headcount history, including quarterly breakdowns.
Get the DataGfK Employee Count by Region (2026)
South Asia accounts for the largest share of GfK's global workforce with approximately 30% of total employees, followed by Western Europe and Eastern Europe.
GfK employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 2,454 | 30.3% |
| Western Europe | 1,184 | 14.6% |
| Eastern Europe | 1,073 | 13.3% |
| East Asia | 647 | 8.0% |
| Southeast Asia | 623 | 7.7% |
| Southern Europe | 465 | 5.7% |
| Northern Europe | 358 | 4.4% |
| North America | 355 | 4.4% |
| South America | 334 | 4.1% |
| Sub-Saharan Africa | 162 | 2.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGfK Employee Count by Department (2026)
GfK's employee groups are Finance and Operations (43.9%), Engineering (35.9%), and Sales and Marketing (20.1%).
GfK employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 3,546 | 43.9% |
| Engineering | 2,903 | 35.9% |
| Sales and Marketing | 1,627 | 20.1% |
Compare GfK's department mix to industry peers.
See Full DataGfK Employee Salary by Region (2026)
GfK's average employee salary is $40,797 globally. Employees in Western Europe receive the highest compensation, with median pay approximately 1.9x the global average. Pay is lowest in South Asia, at a median of $7,000.
GfK median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $115,000 |
| Western Europe | $79,000 |
| Northern Europe | $73,000 |
| Pacific Islands | $71,000 |
| Arab States | $42,000 |
| East Asia | $40,000 |
| Southern Europe | $35,000 |
| Eastern Europe | $25,000 |
| Central and Western Asia | $25,000 |
| Central America and the Caribbean | $24,000 |
| Southeast Asia | $17,000 |
| Sub-Saharan Africa | $15,000 |
| South America | $13,000 |
| North Africa | $9,000 |
| South Asia | $7,000 |
Unlock salary by role, level, and city — and compare to GfK's industry peers.
Unlock Salary DataGfK Job Openings and Hiring Trends (2023-2026)
- GfK had 16 active job postings in 2026, a 140.7% decline (+8) from 2025.
- GfK had 8 active job postings in 2025, a 165.6% decline (-77) from 2024.
- GfK had 85 active job postings in 2024, a 68.2% decline (-88) from 2023.
- GfK had 173 active job postings in 2023, a 97.6% decline from 2022.
- Hiring velocity in 2026: 12 new roles/month, down from 29 in 2025 and 175 in 2024.
GfK's hiring is slowing: active job postings fell 140.7% in 2026 to 16, with new postings per month cooling from 240 in 2023 to 12 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataGfK Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across GfK's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About GfK
- How fast is GfK growing?
- In 2026, GfK's headcount shrank 2.3% to 8,143 employees, down from 8,452 in 2025.
- See the full headcount history
- Where are GfK employees located?
- Most GfK employees are based in South Asia (30.3% of headcount), followed by Western Europe and Eastern Europe.
- Explore where the workforce is based
- What is the average salary at GfK?
- The average employee salary at GfK is approximately $40.8k per year.
- Analyze the salary distribution
- How many new job postings does GfK open per year?
- In Q1 2026, GfK opened 37 new job postings. In 2025, GfK opened 345 new job postings — about 29 per month.
- Track hiring trends by role
- When was GfK founded and where is it headquartered?
- GfK was founded in 1984 and is headquartered in Aschaffenburg, Germany.
- Compare GfK to industry peers
Speak with a workforce expert about GfK.
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