How many employees work at General Beverage Sales?
General Beverage Sales Co. has approximately 688 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. General Beverage Sales’s total headcount has declined 11.8% from 781 employees in 2023 to 688 in 2026.
Is General Beverage Sales hiring right now?
Yes, General Beverage Sales is actively hiring. General Beverage Sales had 19 active job postings in 2026, a 92.3% increase from 2025 — see job openings & hiring trends.
About General Beverage Sales’s Workforce
General Beverage Sales Co. is a Retail and Consumer Goods company that employs 688 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 1933, the company is headquartered in Madison, Wisconsin.
General Beverage Sales's workforce has declined 11.8% from 2023 to 2026, down 1.1% year over year in 2026. It fell to a low of 688 in 2026 Q1 before recovering. Its workforce is concentrated most in North America (100.0%).
General Beverage Sales's functional groups are Engineering (37.9%), Sales and Marketing (34.1%), and Finance and Operations (28.1%). The average salary is $67,864, highest in North America at a median of $57,000, up 2.1% year over year in 2026.
General Beverage Sales's active job postings rose 92.3% in 2026 to 19, with new postings per month climbing from 4 in 2023 to 16 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Madison, Wisconsin
- Founded
- 1933
- Industry
- Retail and Consumer Goods
- Employees
- 688
- YoY
- -1.1% (-67)
As of March 2026
General Beverage Sales workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for General Beverage Sales. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGeneral Beverage Sales Annual Employee Count (2023-2026)
- General Beverage Sales had 688 employees in 2026, a 1.1% decline (-67) from 2025.
- General Beverage Sales had 704 employees in 2025, a 2.1% decline (-59) from 2024.
- General Beverage Sales had 763 employees in 2024, a 2.2% decline (-6) from 2023.
- General Beverage Sales had 769 employees in 2023, a 0.7% increase (+6) from 2022.
General Beverage Sales's total workforce has declined from 781 employees in 2023 to 688 in 2026. General Beverage Sales's headcount peaked at 785 in 2024.
General Beverage Sales Co. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 688 | -67 | -1.1% |
| 2025 | Q4 | 704 | -59 | -2.1% |
| 2025 | Q3 | 704 | -56 | -1.5% |
| 2025 | Q2 | 724 | -61 | -3.7% |
| 2025 | Q1 | 755 | -29 | -3.0% |
| 2024 | Q4 | 763 | -6 | -2.2% |
| 2024 | Q3 | 760 | -13 | -2.4% |
| 2024 | Q2 | 785 | +4 | +1.7% |
| 2024 | Q1 | 784 | +21 | +0.9% |
| 2023 | Q4 | 769 | +6 | +0.7% |
| 2023 | Q3 | 773 | +4 | +0.7% |
| 2023 | Q2 | 781 | +20 | +0.4% |
See General Beverage Sales's complete headcount history, including quarterly breakdowns.
Get the DataGeneral Beverage Sales Employee Count by Region (2026)
North America accounts for the largest share of General Beverage Sales's global workforce with approximately 100% of total employees.
General Beverage Sales employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 684 | 100.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGeneral Beverage Sales Employee Count by Department (2026)
General Beverage Sales's employee groups are Engineering (37.9%), Sales and Marketing (34.1%), and Finance and Operations (28.1%).
General Beverage Sales employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 260 | 37.9% |
| Sales and Marketing | 234 | 34.1% |
| Finance and Operations | 193 | 28.1% |
Compare General Beverage Sales's department mix to industry peers.
See Full DataGeneral Beverage Sales Employee Salary by Region (2026)
General Beverage Sales's average employee salary is $67,864 globally. Employees in North America receive the highest compensation.
General Beverage Sales median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $57,000 |
Unlock salary by role, level, and city — and compare to General Beverage Sales's industry peers.
Unlock Salary DataGeneral Beverage Sales Job Openings and Hiring Trends (2023-2026)
- General Beverage Sales had 19 active job postings in 2026, a 92.3% increase (-4) from 2025.
- General Beverage Sales had 23 active job postings in 2025, a 96.8% increase (+15) from 2024.
- General Beverage Sales had 8 active job postings in 2024, a 200.0% increase (+8) from 2023.
- General Beverage Sales had 0 active job postings in 2023, a 200.0% decline from 2022.
- Hiring velocity in 2026: 16 new roles/month, down from 18 in 2025 and 6 in 2024.
General Beverage Sales's hiring is accelerating: active job postings rose 92.3% in 2026 to 19, with new postings per month climbing from 4 in 2023 to 16 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataGeneral Beverage Sales Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across General Beverage Sales's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About General Beverage Sales
- How fast is General Beverage Sales growing?
- In 2026, General Beverage Sales's headcount shrank 1.1% to 688 employees, down from 755 in 2025.
- See the full headcount history
- Where are General Beverage Sales employees located?
- Most General Beverage Sales employees are based in North America (100.0% of headcount).
- Explore where the workforce is based
- What is the average salary at General Beverage Sales?
- The average employee salary at General Beverage Sales is approximately $67.9k per year.
- Analyze the salary distribution
- How many new job postings does General Beverage Sales open per year?
- In Q1 2026, General Beverage Sales opened 47 new job postings. In 2025, General Beverage Sales opened 213 new job postings — about 18 per month.
- Track hiring trends by role
- When was General Beverage Sales founded and where is it headquartered?
- General Beverage Sales was founded in 1933 and is headquartered in Madison, Wisconsin.
- Compare General Beverage Sales to industry peers
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