How many employees work at Counter Brands?
Counter Brands LLC has approximately 2,271 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Counter Brands’s total headcount has declined 35.2% from 3,507 employees in 2023 to 2,271 in 2026.
Is Counter Brands hiring right now?
No, Counter Brands is not actively hiring. Counter Brands had 0 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Counter Brands’s Workforce
Counter Brands LLC is a Wellness Products company that employs 2,271 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2016, the company is headquartered in Santa Monica, California.
Counter Brands's workforce has declined 35.2% from 2023 to 2026, down 2.3% year over year in 2026. It fell to a low of 2,271 in 2026 Q1 before recovering. Its workforce is concentrated most in North America (96.9%), followed by Sub-Saharan Africa (1.0%) and South Asia (0.7%).
Counter Brands's functional groups are Finance and Operations (52.7%), Engineering (35.1%), and Sales and Marketing (12.2%). The average salary is $109,007, ranging from a median of $102,000 in North America to $4,000 in South Asia.
Counter Brands's hiring activity held steady in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Santa Monica, California
- Founded
- 2016
- Industry
- Wellness Products
- Employees
- 2,271
- YoY
- -2.3% (-76)
As of March 2026
Counter Brands workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Counter Brands. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsCounter Brands Annual Employee Count (2023-2026)
- Counter Brands had 2,271 employees in 2026, a 2.3% decline (-76) from 2025.
- Counter Brands had 2,284 employees in 2025, a 2.7% decline (-98) from 2024.
- Counter Brands had 2,382 employees in 2024, a 14.2% decline (-813) from 2023.
- Counter Brands had 3,195 employees in 2023, a 6.4% decline (-503) from 2022.
Counter Brands's total workforce has declined from 3,507 employees in 2023 to 2,271 in 2026.
Counter Brands LLC quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 2,271 | -76 | -2.3% |
| 2025 | Q4 | 2,284 | -98 | -2.7% |
| 2025 | Q3 | 2,283 | -158 | -3.5% |
| 2025 | Q2 | 2,308 | -227 | -4.8% |
| 2025 | Q1 | 2,347 | -625 | -13.3% |
| 2024 | Q4 | 2,382 | -813 | -14.2% |
| 2024 | Q3 | 2,441 | -909 | -14.4% |
| 2024 | Q2 | 2,535 | -972 | -14.5% |
| 2024 | Q1 | 2,972 | -623 | -7.0% |
| 2023 | Q4 | 3,195 | -503 | -6.4% |
| 2023 | Q3 | 3,350 | -438 | -5.8% |
| 2023 | Q2 | 3,507 | -454 | -4.9% |
See Counter Brands's complete headcount history, including quarterly breakdowns.
Get the DataCounter Brands Employee Count by Region (2026)
North America accounts for the largest share of Counter Brands's global workforce with approximately 97% of total employees, followed by Sub-Saharan Africa and South Asia.
Counter Brands employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 2,171 | 96.9% |
| Sub-Saharan Africa | 23 | 1.0% |
| South Asia | 17 | 0.7% |
| Central America and the Caribbean | 7 | 0.3% |
| Northern Europe | 6 | 0.2% |
| Southeast Asia | 6 | 0.2% |
| Arab States | 4 | 0.2% |
| North Africa | 3 | 0.1% |
| Eastern Europe | 3 | 0.1% |
| Central and Western Asia | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataCounter Brands Employee Count by Department (2026)
Counter Brands's employee groups are Finance and Operations (52.7%), Engineering (35.1%), and Sales and Marketing (12.2%).
Counter Brands employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 1,195 | 52.7% |
| Engineering | 795 | 35.1% |
| Sales and Marketing | 276 | 12.2% |
Compare Counter Brands's department mix to industry peers.
See Full DataCounter Brands Employee Salary by Region (2026)
Counter Brands's average employee salary is $109,007 globally. Employees in North America receive the highest compensation. Pay is lowest in South Asia, at a median of $4,000.
Counter Brands median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $102,000 |
| Northern Europe | $96,000 |
| Central America and the Caribbean | $33,000 |
| Arab States | $17,000 |
| North Africa | $8,000 |
| Sub-Saharan Africa | $5,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Counter Brands's industry peers.
Unlock Salary DataCounter Brands Job Openings and Hiring Trends (2023-2026)
- Counter Brands had 0 active job postings in 2026, a 0% no change from 2025.
- Counter Brands had 0 active job postings in 2025, a 200.0% decline (-1) from 2024.
- Counter Brands had 1 active job postings in 2024, a 163.6% decline (-9) from 2023.
- Counter Brands had 10 active job postings in 2023, a 88.9% decline from 2022.
- Hiring velocity in 2026: 0 new roles/month, up from 0 in 2025 and 3 in 2024.
Counter Brands's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataCounter Brands Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Counter Brands's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Counter Brands
- How fast is Counter Brands growing?
- In 2026, Counter Brands's headcount shrank 2.3% to 2,271 employees, down from 2,347 in 2025.
- See the full headcount history
- Where are Counter Brands employees located?
- Most Counter Brands employees are based in North America (96.9% of headcount), followed by Sub-Saharan Africa and South Asia.
- Explore where the workforce is based
- What is the average salary at Counter Brands?
- The average employee salary at Counter Brands is approximately $109k per year.
- Analyze the salary distribution
- How many new job postings does Counter Brands open per year?
- In Q1 2026, Counter Brands opened 0 new job postings. In 2025, Counter Brands opened 0 new job postings — about 0 per month.
- Track hiring trends by role
- When was Counter Brands founded and where is it headquartered?
- Counter Brands was founded in 2016 and is headquartered in Santa Monica, California.
- Compare Counter Brands to industry peers
Speak with a workforce expert about Counter Brands.
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