How many employees work at Betterfly?
Betterfly, Inc. has approximately 122 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Betterfly’s total headcount has declined 27.3% from 168 employees in 2023 to 122 in 2026.
Is Betterfly hiring right now?
Yes, Betterfly is actively hiring. Betterfly had 14 active job postings in 2026, a 43.5% increase from 2025 — see job openings & hiring trends.
About Betterfly’s Workforce
Betterfly, Inc. is a Digital Commerce Services company that employs 122 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2010, the company is headquartered in New York City, New York.
Betterfly's workforce has declined 27.3% from 2023 to 2026, down 4.0% year over year in 2026. It fell to a low of 120 in 2025 Q4 before recovering. Its workforce is concentrated most in South America (54.6%), followed by Southern Europe (14.7%) and North America (12.2%).
Betterfly's functional groups are Finance and Operations (43.2%), Engineering (39.7%), and Sales and Marketing (17.1%), with Engineering growing fastest (up 3.2%). The average salary is $43,095, ranging from a median of $56,000 in North America to $8,000 in South Asia, up 3.0% year over year in 2026.
Betterfly's active job postings rose 43.5% in 2026 to 14, with new postings per month cooling from 18 in 2023 to 11 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- New York City, New York
- Founded
- 2010
- Industry
- Digital Commerce Services
- Employees
- 122
- YoY
- -4.0% (-14)
As of March 2026
Betterfly workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Betterfly. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBetterfly Annual Employee Count (2023-2026)
- Betterfly had 122 employees in 2026, a 4.0% decline (-14) from 2025.
- Betterfly had 120 employees in 2025, a 19.9% decline (-56) from 2024.
- Betterfly had 176 employees in 2024, a 3.3% decline (-6) from 2023.
- Betterfly had 182 employees in 2023, a 17.4% decline (-68) from 2022.
Betterfly's total workforce has grown from 120 employees in 2025 to 122 in 2026. Betterfly's headcount peaked at 192 in 2024 before declining in 2025 and recovering through 2026.
Betterfly, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 122 | -14 | -4.0% |
| 2025 | Q4 | 120 | -56 | -19.9% |
| 2025 | Q3 | 125 | -65 | -21.1% |
| 2025 | Q2 | 125 | -67 | -20.9% |
| 2025 | Q1 | 136 | -54 | -19.1% |
| 2024 | Q4 | 176 | -6 | -3.3% |
| 2024 | Q3 | 190 | +15 | +2.4% |
| 2024 | Q2 | 192 | +24 | +2.8% |
| 2024 | Q1 | 190 | +10 | +0.2% |
| 2023 | Q4 | 182 | -68 | -17.4% |
| 2023 | Q3 | 175 | -83 | -21.8% |
| 2023 | Q2 | 168 | -92 | -28.6% |
See Betterfly's complete headcount history, including quarterly breakdowns.
Get the DataBetterfly Employee Count by Region (2026)
South America accounts for the largest share of Betterfly's global workforce with approximately 55% of total employees, followed by Southern Europe and North America.
Betterfly employees by region
| Region | Employees | % of Total |
|---|---|---|
| South America | 65 | 54.6% |
| Southern Europe | 17 | 14.7% |
| North America | 14 | 12.2% |
| Central America and the Caribbean | 11 | 9.0% |
| South Asia | 5 | 4.6% |
| Central and Western Asia | 3 | 2.2% |
| Western Europe | 1 | 0.8% |
| Sub-Saharan Africa | 1 | 0.7% |
| Pacific Islands | 1 | 0.5% |
| East Asia | 0 | 0.3% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBetterfly Employee Count by Department (2026)
Betterfly's employee groups are Finance and Operations (43.2%), Engineering (39.7%), and Sales and Marketing (17.1%).
Betterfly employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 52 | 43.2% |
| Engineering | 48 | 39.7% |
| Sales and Marketing | 21 | 17.1% |
Compare Betterfly's department mix to industry peers.
See Full DataBetterfly Employee Salary by Region (2026)
Betterfly's average employee salary is $43,095 globally. Employees in North America receive the highest compensation, with median pay approximately 1.3x the global average. Pay is lowest in South Asia, at a median of $8,000.
Betterfly median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $96,000 |
| North America | $56,000 |
| Southern Europe | $40,000 |
| South America | $27,000 |
| Central America and the Caribbean | $11,000 |
| South Asia | $8,000 |
Unlock salary by role, level, and city — and compare to Betterfly's industry peers.
Unlock Salary DataBetterfly Job Openings and Hiring Trends (2023-2026)
- Betterfly had 14 active job postings in 2026, a 43.5% increase (-3) from 2025.
- Betterfly had 17 active job postings in 2025, a 95.7% increase (+11) from 2024.
- Betterfly had 6 active job postings in 2024, a 122.6% decline (-19) from 2023.
- Betterfly had 25 active job postings in 2023, a 56.4% increase from 2022.
- Hiring velocity in 2026: 11 new roles/month, up from 7 in 2025 and 19 in 2024.
Betterfly's active job postings rose 43.5% in 2026 to 14, with new postings per month cooling from 18 in 2023 to 11 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBetterfly Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Betterfly's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Betterfly
- How fast is Betterfly growing?
- In 2026, Betterfly's headcount shrank 4.0% to 122 employees, down from 136 in 2025.
- See the full headcount history
- Where are Betterfly employees located?
- Most Betterfly employees are based in South America (54.6% of headcount), followed by Southern Europe and North America.
- Explore where the workforce is based
- What is the average salary at Betterfly?
- The average employee salary at Betterfly is approximately $43.1k per year.
- Analyze the salary distribution
- How many new job postings does Betterfly open per year?
- In Q1 2026, Betterfly opened 34 new job postings. In 2025, Betterfly opened 78 new job postings — about 7 per month.
- Track hiring trends by role
- When was Betterfly founded and where is it headquartered?
- Betterfly was founded in 2010 and is headquartered in New York City, New York.
- Compare Betterfly to industry peers
Speak with a workforce expert about Betterfly.
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