How many employees work at Better Choice?
Better Choice Co., Inc. has approximately 14 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Better Choice’s total headcount has declined 40.3% from 24 employees in 2023 to 14 in 2026.
Is Better Choice hiring right now?
Yes, Better Choice is actively hiring. Better Choice had 2 active job postings in 2026, a 146.7% decline from 2025 — see job openings & hiring trends.
About Better Choice’s Workforce
Better Choice Co., Inc. is a Wellness Products company that employs 14 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 2001, the company is headquartered in Tampa, Florida.
Better Choice's workforce has declined 40.3% from 2023 to 2026, down 23.6% year over year in 2026. It fell to a low of 12 in 2025 Q4 before recovering. Its workforce is concentrated most in North America (75.4%), followed by Northern Europe (15.8%) and South Asia (8.4%).
Better Choice's functional groups are Finance and Operations (64.3%), Engineering (22.6%), and Sales and Marketing (13.0%). The average salary is $81,257, ranging from a median of $69,000 in North America to $5,000 in South Asia, up 5.0% year over year in 2026.
Better Choice's active job postings fell 146.7% in 2026 to 2, with new postings per month cooling from 41 in 2023 to 2 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Tampa, Florida
- Founded
- 2001
- Industry
- Wellness Products
- Employees
- 14
- YoY
- -23.6% (-11)
As of March 2026
Better Choice workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Better Choice. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBetter Choice Annual Employee Count (2023-2026)
- Better Choice had 14 employees in 2026, a 23.6% decline (-11) from 2025.
- Better Choice had 12 employees in 2025, a 28.7% decline (-16) from 2024.
- Better Choice had 28 employees in 2024, a 7.2% decline (-2) from 2023.
- Better Choice had 30 employees in 2023, a 8.7% increase (+12) from 2022.
Better Choice's total workforce has grown from 12 employees in 2025 to 14 in 2026. Better Choice's headcount peaked at 30 in 2024 before declining in 2025 and recovering through 2026.
Better Choice Co., Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 14 | -11 | -23.6% |
| 2025 | Q4 | 12 | -16 | -28.7% |
| 2025 | Q3 | 14 | -15 | -25.2% |
| 2025 | Q2 | 20 | -9 | -9.3% |
| 2025 | Q1 | 25 | -5 | -9.7% |
| 2024 | Q4 | 28 | -2 | -7.2% |
| 2024 | Q3 | 29 | +0 | -4.4% |
| 2024 | Q2 | 29 | +5 | -0.9% |
| 2024 | Q1 | 30 | +10 | +5.9% |
| 2023 | Q4 | 30 | +12 | +8.7% |
| 2023 | Q3 | 29 | +12 | +9.9% |
| 2023 | Q2 | 24 | +8 | +6.9% |
See Better Choice's complete headcount history, including quarterly breakdowns.
Get the DataBetter Choice Employee Count by Region (2026)
North America accounts for the largest share of Better Choice's global workforce with approximately 75% of total employees, followed by Northern Europe and South Asia.
Better Choice employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 11 | 75.4% |
| Northern Europe | 2 | 15.8% |
| South Asia | 1 | 8.4% |
| Sub-Saharan Africa | 0 | 0.4% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBetter Choice Employee Count by Department (2026)
Better Choice's employee groups are Finance and Operations (64.3%), Engineering (22.6%), and Sales and Marketing (13.0%).
Better Choice employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 9 | 64.3% |
| Engineering | 3 | 22.6% |
| Sales and Marketing | 2 | 13.0% |
Compare Better Choice's department mix to industry peers.
See Full DataBetter Choice Employee Salary by Region (2026)
Better Choice's average employee salary is $81,257 globally. Employees in North America receive the highest compensation. Pay is lowest in South Asia, at a median of $5,000.
Better Choice median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $69,000 |
| South Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Better Choice's industry peers.
Unlock Salary DataBetter Choice Job Openings and Hiring Trends (2023-2026)
- Better Choice had 2 active job postings in 2026, a 146.7% decline from 2025.
- Better Choice had 2 active job postings in 2025, a 163.6% decline (-18) from 2024.
- Better Choice had 20 active job postings in 2024, a 22.2% increase (+4) from 2023.
- Better Choice had 16 active job postings in 2023, a 56.0% increase from 2022.
- Hiring velocity in 2026: 2 new roles/month, down from 11 in 2025 and 22 in 2024.
Better Choice's hiring is slowing: active job postings fell 146.7% in 2026 to 2, with new postings per month cooling from 41 in 2023 to 2 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBetter Choice Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Better Choice's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Better Choice
- How fast is Better Choice growing?
- In 2026, Better Choice's headcount shrank 23.6% to 14 employees, down from 25 in 2025.
- See the full headcount history
- Where are Better Choice employees located?
- Most Better Choice employees are based in North America (75.4% of headcount), followed by Northern Europe and South Asia.
- Explore where the workforce is based
- What is the average salary at Better Choice?
- The average employee salary at Better Choice is approximately $81.3k per year.
- Analyze the salary distribution
- How many new job postings does Better Choice open per year?
- In Q1 2026, Better Choice opened 5 new job postings. In 2025, Better Choice opened 131 new job postings — about 11 per month.
- Track hiring trends by role
- When was Better Choice founded and where is it headquartered?
- Better Choice was founded in 2001 and is headquartered in Tampa, Florida.
- Compare Better Choice to industry peers
Speak with a workforce expert about Better Choice.
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