How many employees work at Betika?
Betika has approximately 581 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Betika's total headcount has grown 0.2% from 580 employees in 2023 to 581 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Betika hiring right now?
No, Betika is not actively hiring. Betika had 0 active job postings in 2025, a 200.0% decline from 2024 — see job openings & hiring trends.
About Betika's Workforce
Betika is a Media and Entertainment company that employs 581 people worldwide as of December 2025. It is the 6th-largest by headcount among its peers. Founded in 2016, the company is headquartered in Nairobi, Kenya.
Betika's workforce has held roughly steady from 2023 to 2025, up 0.4% year over year in 2025. It fell to a low of 563 in 2025 Q3 before recovering. Its workforce is concentrated most in Kenya (56.0%), followed by Tanzania (10.2%) and the United Arab Emirates (6.4%), with the United Arab Emirates, its fastest-growing location, up 57.1%.
Betika's largest functional groups are Finance and Operations (50.4%), Engineering (32.9%), and Sales and Marketing (16.8%), with Finance and Operations growing fastest (up 0.7%). Median employee tenure is 2.4 years. The average salary is $18,199, ranging from a median of $113,000 in Northern America to $6,000 in Sub-Saharan Africa.
Betika's active job postings fell 200.0% in 2025 to 0, with new postings per month cooling from 3 in 2023 to 0 in 2025. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
As of December 2025
Betika
workforce metrics
Headcount
581
0.4% YoY
Avg. Salary
$18.2k
21.6% YoY
Tenure
2.4yr
0.2yr YoY
Growth Rate
0.4%
3.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Betika. Compare to peers, export the dataset, and access the full quarterly history.
- Betika had 581 employees in 2025, a 0.4% increase (+3) from 2024.
- Betika had 578 employees in 2024, a 2.9% decline (-18) from 2023.
- Betika had 596 employees in 2023, a 4.1% increase (+24) from 2022.
Betika's total workforce has grown from 563 employees in 2025 to 581 in 2025. Betika's headcount peaked at 596 in 2024 before declining in 2025 and recovering through 2025.
Betika — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 581 | +3 | +0.4% |
| 2025 | Q3 | 563 | -33 | -5.7% |
| 2025 | Q2 | 574 | -12 | -2.1% |
| 2025 | Q1 | 572 | -19 | -3.4% |
| 2024 | Q4 | 578 | -18 | -2.9% |
| 2024 | Q3 | 596 | +12 | +2.0% |
| 2024 | Q2 | 586 | +6 | +1.0% |
| 2024 | Q1 | 591 | +11 | +2.0% |
| 2023 | Q4 | 596 | +24 | +4.1% |
| 2023 | Q3 | 584 | +5 | +1.0% |
| 2023 | Q2 | 580 | +23 | +4.2% |
| 2023 | Q1 | 580 | +35 | +6.1% |
Want to see Betika's complete headcount history back to 2017, including quarterly breakdowns?
Kenya accounts for the largest share of Betika's global workforce with approximately 56% of total employees, followed by Tanzania and the United Arab Emirates. Betika's headcount in the United Arab Emirates is growing fastest among its major locations, up 57.1% year over year in 2025.
Betika employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Kenya | 324 | 56.0% | -4.3% |
| Tanzania | 59 | 10.2% | +11.5% |
| United Arab Emirates | 37 | 6.4% | +57.1% |
| Ethiopia | 35 | 6.0% | +0.0% |
| South Africa | 24 | 4.1% | +2.0% |
| Congo - Democratic Republic of the Congo | 19 | 3.3% | +0.0% |
| Zambia | 15 | 2.6% | +0.0% |
| Malawi | 13 | 2.2% | -1.7% |
| United States | 11 | 2.0% | +29.5% |
| Uganda | 10 | 1.7% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Betika's largest employee groups are Finance and Operations (50.4%), Engineering (32.9%), and Sales and Marketing (16.8%).
Betika employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 287 | 50.4% | +0.7% |
| Engineering | 187 | 32.9% | +0.5% |
| Sales and Marketing | 96 | 16.8% | +0.7% |
Compare Betika's department mix to industry peers.
Betika's average employee salary is $18,199 globally. Employees in Northern America receive the highest compensation, with median pay approximately 6.2x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $6,000.
Betika median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $113,000 |
| Arab States | $94,000 |
| Southern Europe | $68,000 |
| Northern Europe | $32,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Betika's industry peers.
- Betika had 0 active job postings in 2025, a 200.0% decline (-1) from 2024.
- Betika had 1 active job postings in 2024, a 0% no change from 2023.
- Betika had 1 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2025: 0 new roles/month, down from 1 in 2024 and 3 in 2023. New metric
Betika's hiring is slowing: active job postings fell 200.0% in 2025 to 0, with new postings per month cooling from 3 in 2023 to 0 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Betika's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Betika growing?
- In 2025, Betika's headcount grew 0.4% to 581 employees, up from 578 in 2024.
- Where are Betika employees located?
- Most Betika employees are based in Kenya (56.0% of headcount), followed by Tanzania and the United Arab Emirates.
- What is the average salary at Betika?
- The average employee salary at Betika is approximately $18.2k per year.
- How many people does Betika hire per year?
- In 2025, Betika opened roughly 0 new roles — about 0 per month.
- When was Betika founded and where is it headquartered?
- Betika was founded in 2016 and is headquartered in Nairobi, Kenya.
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