How many employees work at American Girl?
American Girl LLC has approximately 1,566 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. American Girl’s total headcount has declined 7.5% from 1,693 employees in 2023 to 1,566 in 2026.
Is American Girl hiring right now?
No, American Girl is not actively hiring. American Girl had 0 active job postings in 2026, a 200.0% decline from 2025 — see job openings & hiring trends.
About American Girl’s Workforce
American Girl LLC is a Retail and Consumer Goods company that employs 1,566 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 1986, the company is headquartered in Middleton, Wisconsin.
American Girl's workforce has declined 7.5% from 2023 to 2026, down 2.0% year over year in 2026. It fell to a low of 1,566 in 2026 Q1 before recovering. Its workforce is concentrated most in North America (99.4%), followed by Pacific Islands (0.5%) and Northern Europe (0.1%).
American Girl's functional groups are Finance and Operations (40.7%), Engineering (37.8%), and Sales and Marketing (21.5%), with Sales and Marketing growing fastest (up 2.0%). The average salary is $44,578, highest in North America at a median of $36,000, down 1.4% year over year in 2026.
American Girl's active job postings fell 200.0% in 2026 to 0, with new postings per month cooling from 28 in 2023 to 0 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- Middleton, Wisconsin
- Founded
- 1986
- Industry
- Retail and Consumer Goods
- Employees
- 1,566
- YoY
- -2.0% (-23)
As of March 2026
American Girl workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for American Girl. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsAmerican Girl Annual Employee Count (2023-2026)
- American Girl had 1,566 employees in 2026, a 2.0% decline (-23) from 2025.
- American Girl had 1,613 employees in 2025, a 0.3% increase (+1) from 2024.
- American Girl had 1,612 employees in 2024, a 2.5% decline (-97) from 2023.
- American Girl had 1,709 employees in 2023, a 3.5% decline (-80) from 2022.
American Girl's total workforce has declined from 1,693 employees in 2023 to 1,566 in 2026.
American Girl LLC quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,566 | -23 | -2.0% |
| 2025 | Q4 | 1,613 | +1 | +0.3% |
| 2025 | Q3 | 1,613 | -34 | -0.4% |
| 2025 | Q2 | 1,620 | -52 | -0.5% |
| 2025 | Q1 | 1,589 | -59 | +0.3% |
| 2024 | Q4 | 1,612 | -97 | -2.5% |
| 2024 | Q3 | 1,647 | -69 | -1.4% |
| 2024 | Q2 | 1,672 | -21 | -0.1% |
| 2024 | Q1 | 1,648 | -17 | -2.0% |
| 2023 | Q4 | 1,709 | -80 | -3.5% |
| 2023 | Q3 | 1,716 | -96 | -6.2% |
| 2023 | Q2 | 1,693 | -170 | -8.2% |
See American Girl's complete headcount history, including quarterly breakdowns.
Get the DataAmerican Girl Employee Count by Region (2026)
North America accounts for the largest share of American Girl's global workforce with approximately 99% of total employees, followed by Pacific Islands and Northern Europe.
American Girl employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,548 | 99.4% |
| Pacific Islands | 8 | 0.5% |
| Northern Europe | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataAmerican Girl Employee Count by Department (2026)
American Girl's employee groups are Finance and Operations (40.7%), Engineering (37.8%), and Sales and Marketing (21.5%).
American Girl employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 633 | 40.7% |
| Engineering | 588 | 37.8% |
| Sales and Marketing | 335 | 21.5% |
Compare American Girl's department mix to industry peers.
See Full DataAmerican Girl Employee Salary by Region (2026)
American Girl's average employee salary is $44,578 globally. Employees in North America receive the highest compensation.
American Girl median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $36,000 |
Unlock salary by role, level, and city — and compare to American Girl's industry peers.
Unlock Salary DataAmerican Girl Job Openings and Hiring Trends (2023-2026)
- American Girl had 0 active job postings in 2026, a 200.0% decline (-2) from 2025.
- American Girl had 2 active job postings in 2025, a 66.7% decline (-2) from 2024.
- American Girl had 4 active job postings in 2024, a 111.1% decline (-10) from 2023.
- American Girl had 14 active job postings in 2023, a 13.3% decline from 2022.
- Hiring velocity in 2026: 0 new roles/month, down from 5 in 2025 and 12 in 2024.
American Girl's hiring is slowing: active job postings fell 200.0% in 2026 to 0, with new postings per month cooling from 28 in 2023 to 0 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataAmerican Girl Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across American Girl's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About American Girl
- How fast is American Girl growing?
- In 2026, American Girl's headcount shrank 2.0% to 1,566 employees, down from 1,589 in 2025.
- See the full headcount history
- Where are American Girl employees located?
- Most American Girl employees are based in North America (99.4% of headcount), followed by Pacific Islands and Northern Europe.
- Explore where the workforce is based
- What is the average salary at American Girl?
- The average employee salary at American Girl is approximately $44.6k per year.
- Analyze the salary distribution
- How many new job postings does American Girl open per year?
- In Q1 2026, American Girl opened 0 new job postings. In 2025, American Girl opened 62 new job postings — about 5 per month.
- Track hiring trends by role
- When was American Girl founded and where is it headquartered?
- American Girl was founded in 1986 and is headquartered in Middleton, Wisconsin.
- Compare American Girl to industry peers
Speak with a workforce expert about American Girl.
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