How many employees work at American Girl?
American Girl LLC has 1,126 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -1.3%.
Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025
About American Girl
The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.
As of September 2025
American Girl
workforce metrics
Headcount
1.1k
Avg. Salary
$47k
Tenure
6.0yr
Growth Rate
-1.3%
Hiring Rate
Attrition Rate
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Employee Headcount
Interactive chart of American Girl annual worldwide employee count from 2023 to 2025.
- American Girl total number of employees in 2025 was 1,125.697, a 1.3% decline from 2024.
- American Girl total number of employees in 2024 was 1,128.25, a 2.9% decline from 2023.
- American Girl total number of employees in 2023 was 1,158.129, a 4.4% decline from 2022.
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Employee Geographic Breakdown
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Active Job Postings
Interactive chart of American Girl annual active job postings from 2023 to 2025.
- American Girl active job postings in 2025 was 9, a 0% no change from 2024.
- American Girl active job postings in 2024 was 14, a 63.4% decline from 2023.
- American Girl active job postings in 2023 was 27, a 36.4% decline from 2022.
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Employee Sentiment
Sentiment Topics
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