How many employees work at Whatnot?
Whatnot, Inc. has approximately 1,564 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Whatnot’s total headcount has grown 102.0% from 774 employees in 2023 to 1,564 in 2026.
Is Whatnot hiring right now?
Yes, Whatnot is actively hiring. Whatnot had 394 active job postings in 2026, a 69.4% increase from 2025 — see job openings & hiring trends.
About Whatnot’s Workforce
Whatnot, Inc. is a Digital Commerce Services company that employs 1,564 people worldwide as of March 2026. It is the 5th-largest by headcount among its peers. Founded in 2019, the company is headquartered in San Francisco, California.
Whatnot's workforce has grown 102.0% from 2023 to 2026, up 4.2% year over year in 2026. Its workforce is concentrated most in North America (78.6%), followed by Northern Europe (10.6%) and Western Europe (2.3%).
Whatnot's functional groups are Engineering (40.6%), Finance and Operations (37.6%), and Sales and Marketing (21.8%), with Sales and Marketing growing fastest (up 18.5%). The average salary is $124,568, ranging from a median of $119,000 in North America to $6,000 in Sub-Saharan Africa.
Whatnot's active job postings rose 69.4% in 2026 to 394, with new postings per month climbing from 45 in 2023 to 93 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- San Francisco, California
- Founded
- 2019
- Industry
- Digital Commerce Services
- Employees
- 1,564
- YoY
- +4.2% (+404)
As of March 2026
Whatnot workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Whatnot. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsWhatnot Annual Employee Count (2023-2026)
- Whatnot had 1,564 employees in 2026, a 4.2% increase (+404) from 2025.
- Whatnot had 1,448 employees in 2025, a 3.2% increase (+346) from 2024.
- Whatnot had 1,102 employees in 2024, a 2.8% increase (+243) from 2023.
- Whatnot had 859 employees in 2023, a 3.7% increase (+142) from 2022.
Whatnot's total workforce has grown from 774 employees in 2023 to 1,564 in 2026.
Whatnot, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,564 | +404 | +4.2% |
| 2025 | Q4 | 1,448 | +346 | +3.2% |
| 2025 | Q3 | 1,351 | +344 | +3.0% |
| 2025 | Q2 | 1,266 | +287 | +2.2% |
| 2025 | Q1 | 1,160 | +248 | +2.3% |
| 2024 | Q4 | 1,102 | +243 | +2.8% |
| 2024 | Q3 | 1,007 | +179 | +3.0% |
| 2024 | Q2 | 979 | +205 | +4.3% |
| 2024 | Q1 | 912 | +189 | +5.5% |
| 2023 | Q4 | 859 | +142 | +3.7% |
| 2023 | Q3 | 828 | +149 | +3.0% |
| 2023 | Q2 | 774 | +173 | +3.5% |
See Whatnot's complete headcount history, including quarterly breakdowns.
Get the DataWhatnot Employee Count by Region (2026)
North America accounts for the largest share of Whatnot's global workforce with approximately 79% of total employees, followed by Northern Europe and Western Europe.
Whatnot employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,172 | 78.6% |
| Northern Europe | 158 | 10.6% |
| Western Europe | 34 | 2.3% |
| Eastern Europe | 28 | 1.8% |
| Sub-Saharan Africa | 23 | 1.5% |
| South Asia | 20 | 1.3% |
| Southeast Asia | 15 | 1.0% |
| East Asia | 13 | 0.8% |
| Pacific Islands | 11 | 0.7% |
| North Africa | 10 | 0.7% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataWhatnot Employee Count by Department (2026)
Whatnot's employee groups are Engineering (40.6%), Finance and Operations (37.6%), and Sales and Marketing (21.8%).
Whatnot employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 630 | 40.6% |
| Finance and Operations | 584 | 37.6% |
| Sales and Marketing | 339 | 21.8% |
Compare Whatnot's department mix to industry peers.
See Full DataWhatnot Employee Salary by Region (2026)
Whatnot's average employee salary is $124,568 globally. Employees in North America receive the highest compensation. Pay is lowest in Sub-Saharan Africa, at a median of $6,000.
Whatnot median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $119,000 |
| Pacific Islands | $117,000 |
| Western Europe | $88,000 |
| Northern Europe | $85,000 |
| East Asia | $73,000 |
| Eastern Europe | $70,000 |
| Southeast Asia | $14,000 |
| South Asia | $11,000 |
| North Africa | $8,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Whatnot's industry peers.
Unlock Salary DataWhatnot Job Openings and Hiring Trends (2023-2026)
- Whatnot had 394 active job postings in 2026, a 69.4% increase (+14) from 2025.
- Whatnot had 380 active job postings in 2025, a 92.9% increase (+241) from 2024.
- Whatnot had 139 active job postings in 2024, a 117.7% increase (+103) from 2023.
- Whatnot had 36 active job postings in 2023, a 50.0% decline from 2022.
- Hiring velocity in 2026: 93 new roles/month, down from 136 in 2025 and 76 in 2024.
Whatnot's hiring is accelerating: active job postings rose 69.4% in 2026 to 394, with new postings per month climbing from 45 in 2023 to 93 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataWhatnot Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Whatnot's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Whatnot
- How fast is Whatnot growing?
- In 2026, Whatnot's headcount grew 4.2% to 1,564 employees, up from 1,160 in 2025.
- See the full headcount history
- Where are Whatnot employees located?
- Most Whatnot employees are based in North America (78.6% of headcount), followed by Northern Europe and Western Europe.
- Explore where the workforce is based
- What is the average salary at Whatnot?
- The average employee salary at Whatnot is approximately $124.6k per year.
- Analyze the salary distribution
- How many new job postings does Whatnot open per year?
- In Q1 2026, Whatnot opened 278 new job postings. In 2025, Whatnot opened 1,626 new job postings — about 136 per month.
- Track hiring trends by role
- When was Whatnot founded and where is it headquartered?
- Whatnot was founded in 2019 and is headquartered in San Francisco, California.
- Compare Whatnot to industry peers
Speak with a workforce expert about Whatnot.
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