How many employees does Whatnot have?
Whatnot, Inc. has approximately 1,897 total employees worldwide as of June 2026, according to Revelio Labs workforce intelligence data. Whatnot’s total headcount has grown 124.1% from 846 employees in 2023 to 1,897 in 2026.
Is Whatnot hiring right now?
Yes, Whatnot is actively hiring. Whatnot had 318 active job postings in 2026, a 54.4% increase from 2025 — see job openings & hiring trends.
About Whatnot’s Workforce
Whatnot, Inc. is a Digital Commerce Services company that employs 1,897 people worldwide as of June 2026. It is the 6th-largest by headcount among its peers. Founded in 2019, the company is headquartered in San Francisco, California.
Whatnot's workforce has grown 124.1% from 2023 to 2026, up 37.5% year over year in 2026. Its workforce is concentrated most in North America (75.8%), followed by Northern Europe (13.5%) and Western Europe (2.8%).
Whatnot's functional groups are Engineering (39.6%), Finance and Operations (37.6%), and Sales and Marketing (22.8%), with Sales and Marketing growing fastest (up 19.7%). The average salary is $126,167, ranging from a median of $127,000 in North America to $4,000 in Sub-Saharan Africa.
Whatnot's active job postings rose 54.4% in 2026 to 318, with new postings per month climbing from 50 in 2023 to 93 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- San Francisco, California
- Founded
- 2019
- Industry
- Digital Commerce Services
- Employees
- 1,897
- YoY
- +37.5% (+517)
As of June 2026
Whatnot workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Whatnot. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsWhatnot Annual Employee Count (2023-2026)
- Whatnot had 1,897 employees in 2026, a 37.5% increase (+517) from 2025.
- Whatnot had 1,612 employees in 2025, a 37.2% increase (+437) from 2024.
- Whatnot had 1,175 employees in 2024, a 31.1% increase (+279) from 2023.
- Whatnot had 896 employees in 2023, a 23.8% increase (+172) from 2022.
Whatnot's total workforce has grown from 846 employees in 2023 to 1,897 in 2026.
Whatnot, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q2 | 1,897 | +517 | +37.5% |
| 2026 | Q1 | 1,759 | +507 | +40.5% |
| 2025 | Q4 | 1,612 | +437 | +37.2% |
| 2025 | Q3 | 1,489 | +438 | +41.7% |
| 2025 | Q2 | 1,380 | +356 | +34.8% |
| 2025 | Q1 | 1,252 | +298 | +31.2% |
| 2024 | Q4 | 1,175 | +279 | +31.1% |
| 2024 | Q3 | 1,051 | +205 | +24.2% |
| 2024 | Q2 | 1,024 | +235 | +29.8% |
| 2024 | Q1 | 954 | +225 | +30.9% |
| 2023 | Q4 | 896 | +172 | +23.8% |
| 2023 | Q3 | 846 | +171 | +25.3% |
See Whatnot's complete headcount history, including quarterly breakdowns.
Get the DataWhatnot Employee Count by Region (2026)
North America accounts for the largest share of Whatnot's global workforce with approximately 76% of total employees, followed by Northern Europe and Western Europe.
Whatnot employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,393 | 75.8% |
| Northern Europe | 248 | 13.5% |
| Western Europe | 51 | 2.8% |
| Eastern Europe | 40 | 2.2% |
| Sub-Saharan Africa | 27 | 1.5% |
| East Asia | 27 | 1.4% |
| Pacific Islands | 14 | 0.8% |
| Southeast Asia | 14 | 0.7% |
| South Asia | 12 | 0.7% |
| North Africa | 6 | 0.3% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataWhatnot Employee Count by Department (2026)
Whatnot's employee groups are Engineering (39.6%), Finance and Operations (37.6%), and Sales and Marketing (22.8%).
Whatnot employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 751 | 39.6% |
| Finance and Operations | 713 | 37.6% |
| Sales and Marketing | 432 | 22.8% |
Compare Whatnot's department mix to industry peers.
See Full DataWhatnot Employee Salary by Region (2026)
Whatnot's average employee salary is $126,167 globally. Employees in North America receive the highest compensation. Pay is lowest in Sub-Saharan Africa, at a median of $4,000.
Whatnot median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $127,000 |
| Pacific Islands | $121,000 |
| Western Europe | $85,000 |
| Northern Europe | $76,000 |
| Eastern Europe | $69,000 |
| East Asia | $62,000 |
| South Asia | $29,000 |
| Southeast Asia | $13,000 |
| North Africa | $8,000 |
| Sub-Saharan Africa | $4,000 |
Unlock salary by role, level, and city — and compare to Whatnot's industry peers.
Unlock Salary DataWhatnot Job Openings and Hiring Trends (2023-2026)
- Whatnot had 318 active job postings in 2026, a 54.4% increase (-59) from 2025.
- Whatnot had 377 active job postings in 2025, a 91.1% increase (+236) from 2024.
- Whatnot had 141 active job postings in 2024, a 115.1% increase (+103) from 2023.
- Whatnot had 38 active job postings in 2023, a 46.5% decline from 2022.
- Hiring velocity in 2026: 93 new roles/month, down from 141 in 2025 and 78 in 2024.
Whatnot's hiring is accelerating: active job postings rose 54.4% in 2026 to 318, with new postings per month climbing from 50 in 2023 to 93 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataWhatnot Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Whatnot's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Whatnot
- How fast is Whatnot growing?
- In 2026, Whatnot's headcount grew 37.5% to 1,897 employees, up from 1,380 in 2025.
- See the full headcount history
- Where are Whatnot employees located?
- Most Whatnot employees are based in North America (75.8% of headcount), followed by Northern Europe and Western Europe.
- Explore where the workforce is based
- How many people work at Whatnot in North America?
- About 1,393 people work at Whatnot in North America, its largest region.
- See headcount by region
- What is the average salary at Whatnot?
- The average employee salary at Whatnot is approximately $126.2k per year.
- Analyze the salary distribution
- How many new job postings does Whatnot open per year?
- Through Q2 2026, Whatnot opened 556 new job postings. In 2025, Whatnot opened 1,694 new job postings — about 141 per month.
- Track hiring trends by role
- When was Whatnot founded and where is it headquartered?
- Whatnot was founded in 2019 and is headquartered in San Francisco, California.
- Compare Whatnot to industry peers
Speak with a workforce expert about Whatnot.
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