How many employees work at Whatnot?
Whatnot, Inc. has approximately 1,723 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Whatnot’s total headcount has grown 124.8% from 767 employees in 2023 to 1,723 in 2026.
Is Whatnot hiring right now?
Yes, Whatnot is actively hiring. Whatnot had 394 active job postings in 2026, a 64.4% increase from 2025 — see job openings & hiring trends.
About Whatnot’s Workforce
Whatnot, Inc. is a Digital Commerce Services company that employs 1,723 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2019, the company is headquartered in San Francisco, California.
Whatnot's workforce has grown 124.8% from 2023 to 2026, up 4.8% year over year in 2026. Its workforce is concentrated most in North America (76.4%), followed by Northern Europe (12.1%) and Western Europe (2.9%).
Whatnot's functional groups are Engineering (40.6%), Finance and Operations (37.5%), and Sales and Marketing (21.9%), with Sales and Marketing growing fastest (up 14.3%). The average salary is $124,101, ranging from a median of $123,000 in North America to $4,000 in Sub-Saharan Africa, down 1.3% year over year in 2026.
Whatnot's active job postings rose 64.4% in 2026 to 394, with new postings per month climbing from 46 in 2023 to 94 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- San Francisco, California
- Founded
- 2019
- Industry
- Digital Commerce Services
- Employees
- 1,723
- YoY
- +4.8% (+485)
As of March 2026
Whatnot workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Whatnot. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsWhatnot Annual Employee Count (2023-2026)
- Whatnot had 1,723 employees in 2026, a 4.8% increase (+485) from 2025.
- Whatnot had 1,578 employees in 2025, a 4.9% increase (+415) from 2024.
- Whatnot had 1,163 employees in 2024, a 2.8% increase (+288) from 2023.
- Whatnot had 875 employees in 2023, a 5.3% increase (+173) from 2022.
Whatnot's total workforce has grown from 767 employees in 2023 to 1,723 in 2026.
Whatnot, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,723 | +485 | +4.8% |
| 2025 | Q4 | 1,578 | +415 | +4.9% |
| 2025 | Q3 | 1,463 | +424 | +5.6% |
| 2025 | Q2 | 1,358 | +349 | +4.2% |
| 2025 | Q1 | 1,238 | +304 | +3.7% |
| 2024 | Q4 | 1,163 | +288 | +2.8% |
| 2024 | Q3 | 1,039 | +215 | +3.4% |
| 2024 | Q2 | 1,009 | +242 | +5.4% |
| 2024 | Q1 | 934 | +225 | +6.8% |
| 2023 | Q4 | 875 | +173 | +5.3% |
| 2023 | Q3 | 824 | +165 | +3.5% |
| 2023 | Q2 | 767 | +199 | +4.0% |
See Whatnot's complete headcount history, including quarterly breakdowns.
Get the DataWhatnot Employee Count by Region (2026)
North America accounts for the largest share of Whatnot's global workforce with approximately 76% of total employees, followed by Northern Europe and Western Europe.
Whatnot employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,261 | 76.4% |
| Northern Europe | 199 | 12.1% |
| Western Europe | 48 | 2.9% |
| Sub-Saharan Africa | 39 | 2.3% |
| Eastern Europe | 35 | 2.1% |
| East Asia | 16 | 1.0% |
| Southeast Asia | 13 | 0.8% |
| South Asia | 12 | 0.7% |
| Pacific Islands | 12 | 0.7% |
| North Africa | 10 | 0.6% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataWhatnot Employee Count by Department (2026)
Whatnot's employee groups are Engineering (40.6%), Finance and Operations (37.5%), and Sales and Marketing (21.9%).
Whatnot employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 701 | 40.6% |
| Finance and Operations | 646 | 37.5% |
| Sales and Marketing | 377 | 21.9% |
Compare Whatnot's department mix to industry peers.
See Full DataWhatnot Employee Salary by Region (2026)
Whatnot's average employee salary is $124,101 globally. Employees in North America receive the highest compensation. Pay is lowest in Sub-Saharan Africa, at a median of $4,000.
Whatnot median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $123,000 |
| Pacific Islands | $122,000 |
| Western Europe | $85,000 |
| Northern Europe | $77,000 |
| Eastern Europe | $69,000 |
| East Asia | $62,000 |
| South Asia | $29,000 |
| Southeast Asia | $13,000 |
| North Africa | $8,000 |
| Sub-Saharan Africa | $4,000 |
Unlock salary by role, level, and city — and compare to Whatnot's industry peers.
Unlock Salary DataWhatnot Job Openings and Hiring Trends (2023-2026)
- Whatnot had 394 active job postings in 2026, a 64.4% increase (+16) from 2025.
- Whatnot had 378 active job postings in 2025, a 91.3% increase (+237) from 2024.
- Whatnot had 141 active job postings in 2024, a 115.1% increase (+103) from 2023.
- Whatnot had 38 active job postings in 2023, a 46.5% decline from 2022.
- Hiring velocity in 2026: 94 new roles/month, down from 139 in 2025 and 78 in 2024.
Whatnot's hiring is accelerating: active job postings rose 64.4% in 2026 to 394, with new postings per month climbing from 46 in 2023 to 94 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataWhatnot Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Whatnot's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Whatnot
- How fast is Whatnot growing?
- In 2026, Whatnot's headcount grew 4.8% to 1,723 employees, up from 1,238 in 2025.
- See the full headcount history
- Where are Whatnot employees located?
- Most Whatnot employees are based in North America (76.4% of headcount), followed by Northern Europe and Western Europe.
- Explore where the workforce is based
- What is the average salary at Whatnot?
- The average employee salary at Whatnot is approximately $124.1k per year.
- Analyze the salary distribution
- How many new job postings does Whatnot open per year?
- In Q1 2026, Whatnot opened 281 new job postings. In 2025, Whatnot opened 1,673 new job postings — about 139 per month.
- Track hiring trends by role
- When was Whatnot founded and where is it headquartered?
- Whatnot was founded in 2019 and is headquartered in San Francisco, California.
- Compare Whatnot to industry peers
Speak with a workforce expert about Whatnot.
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