How many employees does Substack have?
Substack, Inc. has approximately 2,131 total employees worldwide as of June 2026, according to Revelio Labs workforce intelligence data. Substack’s total headcount has grown 185.6% from 746 employees in 2023 to 2,131 in 2026.
Is Substack hiring right now?
Yes, Substack is actively hiring. Substack had 15 active job postings in 2026, a 6.5% decline from 2025 — see job openings & hiring trends.
About Substack’s Workforce
Substack, Inc. is a Media and Entertainment company that employs 2,131 people worldwide as of June 2026. It is the 6th-largest by headcount among its peers. Founded in 2017, the company is headquartered in San Francisco, California.
Substack's workforce has grown 185.6% from 2023 to 2026, up 36.1% year over year in 2026. Its workforce is concentrated most in North America (34.2%), followed by South Asia (24.0%) and Northern Europe (10.7%).
Substack's functional groups are Finance and Operations (54.7%), Engineering (31.0%), and Sales and Marketing (14.4%), with Finance and Operations growing fastest (up 17.7%). The average salary is $48,237, ranging from a median of $77,000 in North America to $7,000 in South Asia, down 7.9% year over year in 2026.
Substack's active job postings fell 6.5% in 2026 to 15, with new postings per month climbing from 5 in 2023 to 12 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- San Francisco, California
- Founded
- 2017
- Industry
- Media and Entertainment
- Employees
- 2,131
- YoY
- +36.1% (+565)
As of June 2026
Substack workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Substack. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSubstack Annual Employee Count (2023-2026)
Loading- Substack had 2,131 employees in 2026, a 36.1% increase (+565) from 2025.
- Substack had 1,914 employees in 2025, a 56.6% increase (+692) from 2024.
- Substack had 1,222 employees in 2024, a 45.1% increase (+380) from 2023.
- Substack had 842 employees in 2023, a 37.6% increase (+230) from 2022.
Substack's total workforce has grown from 746 employees in 2023 to 2,131 in 2026.
Substack, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q2 | 2,131 | +565 | +36.1% |
| 2026 | Q1 | 2,062 | +671 | +48.2% |
| 2025 | Q4 | 1,914 | +692 | +56.6% |
| 2025 | Q3 | 1,677 | +628 | +59.9% |
| 2025 | Q2 | 1,566 | +600 | +62.1% |
| 2025 | Q1 | 1,391 | +492 | +54.7% |
| 2024 | Q4 | 1,222 | +380 | +45.1% |
| 2024 | Q3 | 1,049 | +303 | +40.6% |
| 2024 | Q2 | 966 | +236 | +32.3% |
| 2024 | Q1 | 899 | +217 | +31.8% |
| 2023 | Q4 | 842 | +230 | +37.6% |
| 2023 | Q3 | 746 | +195 | +35.4% |
See Substack's complete headcount history, including quarterly breakdowns.
Get the DataSubstack Employee Count by Region (2026)
LoadingNorth America accounts for the largest share of Substack's global workforce with approximately 34% of total employees, followed by South Asia and Northern Europe.
Substack employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 698 | 34.2% |
| South Asia | 490 | 24.0% |
| Northern Europe | 218 | 10.7% |
| Sub-Saharan Africa | 141 | 6.9% |
| Southern Europe | 129 | 6.3% |
| Western Europe | 92 | 4.5% |
| South America | 66 | 3.2% |
| Southeast Asia | 53 | 2.6% |
| Central and Western Asia | 34 | 1.7% |
| Pacific Islands | 33 | 1.6% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSubstack Employee Count by Department (2026)
LoadingSubstack's employee groups are Finance and Operations (54.7%), Engineering (31.0%), and Sales and Marketing (14.4%).
Substack employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 1,158 | 54.7% |
| Engineering | 656 | 31.0% |
| Sales and Marketing | 304 | 14.4% |
Compare Substack's department mix to industry peers.
See Full DataSubstack Employee Salary by Region (2026)
LoadingSubstack's average employee salary is $48,237 globally. Employees in North America receive the highest compensation, with median pay approximately 1.6x the global average. Pay is lowest in South Asia, at a median of $7,000.
Substack median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $77,000 |
| Pacific Islands | $63,000 |
| Western Europe | $54,000 |
| Northern Europe | $50,000 |
| Arab States | $38,000 |
| Southern Europe | $34,000 |
| Eastern Europe | $26,000 |
| East Asia | $23,000 |
| Central America and the Caribbean | $22,000 |
| Central and Western Asia | $17,000 |
| Southeast Asia | $13,000 |
| South America | $11,000 |
| Sub-Saharan Africa | $9,000 |
| North Africa | $9,000 |
| South Asia | $7,000 |
Unlock salary by role, level, and city — and compare to Substack's industry peers.
Unlock Salary DataSubstack Job Openings and Hiring Trends (2023-2026)
Loading- Substack had 15 active job postings in 2026, a 6.5% decline (-44) from 2025.
- Substack had 59 active job postings in 2025, a 87.8% increase (+36) from 2024.
- Substack had 23 active job postings in 2024, a 78.8% increase (+13) from 2023.
- Substack had 10 active job postings in 2023, a 66.7% decline from 2022.
- Hiring velocity in 2026: 12 new roles/month, down from 13 in 2025 and 7 in 2024.
Substack's active job postings fell 6.5% in 2026 to 15, with new postings per month climbing from 5 in 2023 to 12 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSubstack Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Substack's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Substack
- How fast is Substack growing?
- In 2026, Substack's headcount grew 36.1% to 2,131 employees, up from 1,566 in 2025.
- See the full headcount history
- Where are Substack employees located?
- Most Substack employees are based in North America (34.2% of headcount), followed by South Asia and Northern Europe.
- Explore where the workforce is based
- How many people work at Substack in North America?
- About 698 people work at Substack in North America, its largest region.
- See headcount by region
- What is the average salary at Substack?
- The average employee salary at Substack is approximately $48.2k per year.
- Analyze the salary distribution
- How many new job postings does Substack open per year?
- Through Q2 2026, Substack opened 72 new job postings. In 2025, Substack opened 151 new job postings — about 13 per month.
- Track hiring trends by role
- When was Substack founded and where is it headquartered?
- Substack was founded in 2017 and is headquartered in San Francisco, California.
- Compare Substack to industry peers
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