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About Strawberry Holding

Welcome to Strawberry – an entry portal to a wide variety of hotels, meetings and conferences, restaurants and spas. Strawberry (formerly Nordic Choice Hotels) is one of the largest hotel companies in the Nordics, with four major hotel chains – Comfort Hotel®, Quality Hotel™, Clarion Hotel® and Clarion Collection® Hotel – as well as over 40 unique independent hotels. Yet, it’s so much more than just hotels. It’s an ecosystem of opportunities and experiences for our guests, members and colleagues. Who are we? Over 25 years ago, our journey commenced with one single hotel. Today we count over 17 000 employees and over 225 hotels at more than 100 destinations across the Nordics. Our portfolio contains both well-known chains and unique independent hotels to allow you as a guest to choose among anything ranging from modern low-cost hotels to world renowned luxury resorts. With our amazing colleagues, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change and to have room for all. Energy, Courage and Enthusiasm Our values are Energy, Courage and Enthusiasm. That’s not just because it sounds cool – it’s a firmly established foundation for how we roll which has been reinforced ever since our founder, Petter A. Stordalen, was awarded the title “Norway’s top strawberry salesman” in 1974 for his energy, courage and enthusiasm. Led by our values, we strive to create an inclusive work environment where everyone can speak up and initiate progress, and backed by the WeCare initiative social and environmental responsibilities are consistently in focus on both internal, local and global levels.