SINA Corp. has 5,998 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -1.5%.
Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025
SINA is an online media company and MVAS provider in the People’s Republic of China and for the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services mainly through SINA.com (online news and content), Weibo.com (microblog) and SINA Mobile (MVAS). Through these businesses and properties and other business lines, SINA offers an array of services including region-focused online portals, MVAS, microblog, blog, video and music streaming, photo sharing, online games, email, search, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from fee-based services. SINA offers distinct and targeted content on each of its region-specific websites and a range of complementary offerings designed to broaden its user base and increase user traffic. The Company aims to become the media platform of choice for Internet users to research and retrieve information, share opinions and build social networks and for businesses to market and promote their products and services. SINA offers a range of complementary offerings, all centered on its core online media business, that are intended to enhance the attractiveness of its portal and microblogging properties and strengthen its reach in the Chinese online community.
As of September 2025
SINA
workforce metrics
Headcount
6k
Avg. Salary
$39.2k
Tenure
4.4yr
Growth Rate
-1.5%
Hiring Rate
Attrition Rate
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Interactive chart of SINA annual worldwide employee count from 2023 to 2025.
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