How many employees does SINA have?
SINA Corp. has approximately 1,875 total employees worldwide as of June 2026, according to Revelio Labs workforce intelligence data. SINA’s total headcount has declined 4.7% from 1,968 employees in 2023 to 1,875 in 2026.
Is SINA hiring right now?
Yes, SINA is actively hiring. SINA had 47 active job postings in 2026, a 29.3% increase from 2025 — see job openings & hiring trends.
About SINA’s Workforce
SINA Corp. is a Digital Commerce Services company that employs 1,875 people worldwide as of June 2026. It is the 11th-largest by headcount among its peers. Founded in 1999, the company is headquartered in Beijing, China.
SINA's workforce has declined 4.7% from 2023 to 2026, down 4.4% year over year in 2026. It fell to a low of 1,856 in 2026 Q1 before recovering. Its workforce is concentrated most in East Asia (96.1%), followed by South Asia (2.0%) and North America (0.9%).
SINA's functional groups are Engineering (37.2%), Finance and Operations (35.5%), and Sales and Marketing (27.3%). The average salary is $41,288, ranging from a median of $85,000 in North America to $17,000 in Arab States, up 1.5% year over year in 2026.
SINA's active job postings rose 29.3% in 2026 to 47, with new postings per month cooling from 34 in 2023 to 33 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Beijing, China
- Founded
- 1999
- Industry
- Digital Commerce Services
- Employees
- 1,875
- YoY
- -4.4% (-87)
As of June 2026
SINA workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for SINA. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSINA Annual Employee Count (2023-2026)
- SINA had 1,875 employees in 2026, a 4.4% decline (-87) from 2025.
- SINA had 1,863 employees in 2025, a 3.1% decline (-60) from 2024.
- SINA had 1,923 employees in 2024, a 2.3% decline (-46) from 2023.
- SINA had 1,969 employees in 2023, a 2.2% decline (-44) from 2022.
SINA's total workforce has grown from 1,856 employees in 2026 to 1,875 in 2026. SINA's headcount peaked at 2,032 in 2024 before declining in 2026 and recovering through 2026.
SINA Corp. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q2 | 1,875 | -87 | -4.4% |
| 2026 | Q1 | 1,856 | -70 | -3.6% |
| 2025 | Q4 | 1,863 | -60 | -3.1% |
| 2025 | Q3 | 1,886 | -16 | -0.8% |
| 2025 | Q2 | 1,962 | -70 | -3.4% |
| 2025 | Q1 | 1,926 | -54 | -2.7% |
| 2024 | Q4 | 1,923 | -46 | -2.3% |
| 2024 | Q3 | 1,902 | -66 | -3.4% |
| 2024 | Q2 | 2,032 | -63 | -3.0% |
| 2024 | Q1 | 1,980 | -5 | -0.3% |
| 2023 | Q4 | 1,969 | -44 | -2.2% |
| 2023 | Q3 | 1,968 | -85 | -4.1% |
See SINA's complete headcount history, including quarterly breakdowns.
Get the DataSINA Employee Count by Region (2026)
East Asia accounts for the largest share of SINA's global workforce with approximately 96% of total employees, followed by South Asia and North America.
SINA employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 1,785 | 96.1% |
| South Asia | 38 | 2.0% |
| North America | 17 | 0.9% |
| Arab States | 4 | 0.2% |
| Northern Europe | 3 | 0.1% |
| South America | 3 | 0.1% |
| Pacific Islands | 3 | 0.1% |
| Southeast Asia | 2 | 0.1% |
| Southern Europe | 1 | 0.1% |
| Western Europe | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSINA Employee Count by Department (2026)
SINA's employee groups are Engineering (37.2%), Finance and Operations (35.5%), and Sales and Marketing (27.3%).
SINA employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 684 | 37.2% |
| Finance and Operations | 653 | 35.5% |
| Sales and Marketing | 501 | 27.3% |
Compare SINA's department mix to industry peers.
See Full DataSINA Employee Salary by Region (2026)
SINA's average employee salary is $41,288 globally. Employees in North America receive the highest compensation, with median pay approximately 2.1x the global average. Pay is lowest in Arab States, at a median of $17,000.
SINA median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $85,000 |
| Northern Europe | $67,000 |
| Pacific Islands | $56,000 |
| East Asia | $32,000 |
| South Asia | $17,000 |
| Arab States | $17,000 |
| Southeast Asia | $12,000 |
| South America | $6,000 |
Unlock salary by role, level, and city — and compare to SINA's industry peers.
Unlock Salary DataSINA Job Openings and Hiring Trends (2023-2026)
- SINA had 47 active job postings in 2026, a 29.3% increase (-19) from 2025.
- SINA had 66 active job postings in 2025, a 64.0% increase (+32) from 2024.
- SINA had 34 active job postings in 2024, a 25.6% decline (-10) from 2023.
- SINA had 44 active job postings in 2023, a 58.8% increase from 2022.
- Hiring velocity in 2026: 33 new roles/month, up from 33 in 2025 and 27 in 2024.
SINA's active job postings rose 29.3% in 2026 to 47, with new postings per month cooling from 34 in 2023 to 33 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSINA Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across SINA's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About SINA
- How fast is SINA growing?
- In 2026, SINA's headcount shrank 4.4% to 1,875 employees, down from 1,962 in 2025.
- See the full headcount history
- Where are SINA employees located?
- Most SINA employees are based in East Asia (96.1% of headcount), followed by South Asia and North America.
- Explore where the workforce is based
- How many people work at SINA in East Asia?
- About 1,785 people work at SINA in East Asia, its largest region.
- See headcount by region
- What is the average salary at SINA?
- The average employee salary at SINA is approximately $41.3k per year.
- Analyze the salary distribution
- How many new job postings does SINA open per year?
- Through Q2 2026, SINA opened 197 new job postings. In 2025, SINA opened 391 new job postings — about 33 per month.
- Track hiring trends by role
- When was SINA founded and where is it headquartered?
- SINA was founded in 1999 and is headquartered in Beijing, China.
- Compare SINA to industry peers
Speak with a workforce expert about SINA.
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