How many employees work at SINA?
SINA Corp. has approximately 3,262 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. SINA’s total headcount has declined 5.2% from 3,441 employees in 2023 to 3,262 in 2026.
Is SINA hiring right now?
Yes, SINA is actively hiring. SINA had 57 active job postings in 2026, a 125.7% increase from 2025 — see job openings & hiring trends.
About SINA’s Workforce
SINA Corp. is a Digital Commerce Services company that employs 3,262 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 1999, the company is headquartered in Beijing, China.
SINA's workforce has declined 5.2% from 2023 to 2026, down 1.0% year over year in 2026. It fell to a low of 3,262 in 2026 Q1 before recovering. Its workforce is concentrated most in East Asia (91.6%), followed by South Asia (3.5%) and North America (1.9%).
SINA's functional groups are Finance and Operations (38.6%), Engineering (38.4%), and Sales and Marketing (23.0%). The average salary is $43,396, ranging from a median of $68,000 in North America to $17,000 in South Asia.
SINA's active job postings rose 125.7% in 2026 to 57, with new postings per month cooling from 35 in 2023 to 32 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Beijing, China
- Founded
- 1999
- Industry
- Digital Commerce Services
- Employees
- 3,262
- YoY
- -1.0% (-49)
As of March 2026
SINA workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for SINA. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSINA Annual Employee Count (2023-2026)
- SINA had 3,262 employees in 2026, a 1.0% decline (-49) from 2025.
- SINA had 3,263 employees in 2025, a 0.7% decline (-41) from 2024.
- SINA had 3,304 employees in 2024, a 1.5% decline (-45) from 2023.
- SINA had 3,349 employees in 2023, a 0.6% decline (-28) from 2022.
SINA's total workforce has declined from 3,441 employees in 2023 to 3,262 in 2026.
SINA Corp. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 3,262 | -49 | -1.0% |
| 2025 | Q4 | 3,263 | -41 | -0.7% |
| 2025 | Q3 | 3,286 | -12 | -0.2% |
| 2025 | Q2 | 3,329 | -54 | -1.5% |
| 2025 | Q1 | 3,311 | -40 | -0.9% |
| 2024 | Q4 | 3,304 | -45 | -1.5% |
| 2024 | Q3 | 3,298 | -51 | -1.2% |
| 2024 | Q2 | 3,383 | -58 | -1.3% |
| 2024 | Q1 | 3,351 | -8 | -0.4% |
| 2023 | Q4 | 3,349 | -28 | -0.6% |
| 2023 | Q3 | 3,349 | -65 | -2.1% |
| 2023 | Q2 | 3,441 | -21 | -0.4% |
See SINA's complete headcount history, including quarterly breakdowns.
Get the DataSINA Employee Count by Region (2026)
East Asia accounts for the largest share of SINA's global workforce with approximately 92% of total employees, followed by South Asia and North America.
SINA employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 2,971 | 91.6% |
| South Asia | 114 | 3.5% |
| North America | 61 | 1.9% |
| Southeast Asia | 23 | 0.7% |
| Northern Europe | 12 | 0.4% |
| Pacific Islands | 12 | 0.4% |
| North Africa | 8 | 0.3% |
| South America | 8 | 0.2% |
| Sub-Saharan Africa | 7 | 0.2% |
| Southern Europe | 7 | 0.2% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSINA Employee Count by Department (2026)
SINA's employee groups are Finance and Operations (38.6%), Engineering (38.4%), and Sales and Marketing (23.0%).
SINA employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 1,155 | 38.6% |
| Engineering | 1,151 | 38.4% |
| Sales and Marketing | 690 | 23.0% |
Compare SINA's department mix to industry peers.
See Full DataSINA Employee Salary by Region (2026)
SINA's average employee salary is $43,396 globally. Employees in North America receive the highest compensation, with median pay approximately 1.6x the global average. Pay is lowest in South Asia, at a median of $17,000.
SINA median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $68,000 |
| Pacific Islands | $53,000 |
| Western Europe | $48,000 |
| Northern Europe | $43,000 |
| East Asia | $37,000 |
| Southern Europe | $32,000 |
| Southeast Asia | $23,000 |
| Central America and the Caribbean | $20,000 |
| Central and Western Asia | $19,000 |
| South Asia | $17,000 |
| Arab States | $17,000 |
| Sub-Saharan Africa | $12,000 |
| North Africa | $11,000 |
| South America | $6,000 |
Unlock salary by role, level, and city — and compare to SINA's industry peers.
Unlock Salary DataSINA Job Openings and Hiring Trends (2023-2026)
- SINA had 57 active job postings in 2026, a 125.7% increase (-9) from 2025.
- SINA had 66 active job postings in 2025, a 64.0% increase (+32) from 2024.
- SINA had 34 active job postings in 2024, a 25.6% decline (-10) from 2023.
- SINA had 44 active job postings in 2023, a 58.8% increase from 2022.
- Hiring velocity in 2026: 32 new roles/month, down from 33 in 2025 and 27 in 2024.
SINA's active job postings rose 125.7% in 2026 to 57, with new postings per month cooling from 35 in 2023 to 32 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSINA Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across SINA's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Digital Commerce Services Companies by Employee Count
Frequently Asked Questions About SINA
- How fast is SINA growing?
- In 2026, SINA's headcount shrank 1.0% to 3,262 employees, down from 3,311 in 2025.
- See the full headcount history
- Where are SINA employees located?
- Most SINA employees are based in East Asia (91.6% of headcount), followed by South Asia and North America.
- Explore where the workforce is based
- What is the average salary at SINA?
- The average employee salary at SINA is approximately $43.4k per year.
- Analyze the salary distribution
- How many new job postings does SINA open per year?
- In Q1 2026, SINA opened 96 new job postings. In 2025, SINA opened 391 new job postings — about 33 per month.
- Track hiring trends by role
- When was SINA founded and where is it headquartered?
- SINA was founded in 1999 and is headquartered in Beijing, China.
- Compare SINA to industry peers
Speak with a workforce expert about SINA.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.