How many employees work at Sina?
Sina Com has approximately 448 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Sina’s total headcount has declined 5.9% from 476 employees in 2023 to 448 in 2026.
About Sina’s Workforce
Sina Com is a Marketing and Advertising Services company that employs 448 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. The company is headquartered in Hong Kong, Hong Kong.
Sina's workforce has declined 5.9% from 2023 to 2026, though it is up 4.3% year over year in 2026. It fell to a low of 424 in 2025 Q1 before recovering. Its workforce is concentrated most in East Asia (86.0%), followed by South Asia (5.4%) and Sub-Saharan Africa (3.0%).
Sina's functional groups are Sales and Marketing (44.5%), Engineering (28.4%), and Finance and Operations (27.1%), with Sales and Marketing growing fastest (up 5.1%). The average salary is $40,584, ranging from a median of $93,000 in North America to $13,000 in South Asia, down 1.1% year over year in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Hong Kong, Hong Kong
- Industry
- Marketing and Advertising Services
- Employees
- 448
- YoY
- +4.3% (+24)
As of March 2026
Sina workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sina. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSina Annual Employee Count (2023-2026)
- Sina had 448 employees in 2026, a 4.3% increase (+24) from 2025.
- Sina had 429 employees in 2025, a 2.3% decline (-5) from 2024.
- Sina had 434 employees in 2024, a 0.9% decline (-20) from 2023.
- Sina had 454 employees in 2023, a 7.2% increase (-4) from 2022.
Sina's total workforce has grown from 424 employees in 2025 to 448 in 2026. Sina's headcount peaked at 476 in 2023 before declining in 2025 and recovering through 2026.
Sina Com quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 448 | +24 | +4.3% |
| 2025 | Q4 | 429 | -5 | -2.3% |
| 2025 | Q3 | 424 | -25 | -5.4% |
| 2025 | Q2 | 444 | -27 | -5.7% |
| 2025 | Q1 | 424 | -34 | -4.0% |
| 2024 | Q4 | 434 | -20 | -0.9% |
| 2024 | Q3 | 449 | -4 | +1.9% |
| 2024 | Q2 | 471 | -5 | +3.7% |
| 2024 | Q1 | 458 | +5 | +4.6% |
| 2023 | Q4 | 454 | -4 | +7.2% |
| 2023 | Q3 | 453 | -2 | +8.2% |
| 2023 | Q2 | 476 | -25 | +1.5% |
See Sina's complete headcount history, including quarterly breakdowns.
Get the DataSina Employee Count by Region (2026)
East Asia accounts for the largest share of Sina's global workforce with approximately 86% of total employees, followed by South Asia and Sub-Saharan Africa.
Sina employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 385 | 86.0% |
| South Asia | 24 | 5.4% |
| Sub-Saharan Africa | 14 | 3.0% |
| North America | 10 | 2.2% |
| Southeast Asia | 5 | 1.2% |
| Central America and the Caribbean | 4 | 1.0% |
| Eastern Europe | 1 | 0.3% |
| Northern Europe | 1 | 0.3% |
| North Africa | 1 | 0.2% |
| Western Europe | 1 | 0.2% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSina Employee Count by Department (2026)
Sina's employee groups are Sales and Marketing (44.5%), Engineering (28.4%), and Finance and Operations (27.1%).
Sina employees by department
| Department | Employees | % of Total |
|---|---|---|
| Sales and Marketing | 198 | 44.5% |
| Engineering | 126 | 28.4% |
| Finance and Operations | 120 | 27.1% |
Compare Sina's department mix to industry peers.
See Full DataSina Employee Salary by Region (2026)
Sina's average employee salary is $40,584 globally. Employees in North America receive the highest compensation, with median pay approximately 2.3x the global average. Pay is lowest in South Asia, at a median of $13,000.
Sina median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $93,000 |
| East Asia | $38,000 |
| Southeast Asia | $21,000 |
| Central America and the Caribbean | $19,000 |
| South Asia | $13,000 |
Unlock salary by role, level, and city — and compare to Sina's industry peers.
Unlock Salary DataSimilar Companies
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Frequently Asked Questions About Sina
- How fast is Sina growing?
- In 2026, Sina's headcount grew 4.3% to 448 employees, up from 424 in 2025.
- See the full headcount history
- Where are Sina employees located?
- Most Sina employees are based in East Asia (86.0% of headcount), followed by South Asia and Sub-Saharan Africa.
- Explore where the workforce is based
- What is the average salary at Sina?
- The average employee salary at Sina is approximately $40.6k per year.
- Analyze the salary distribution
- When was Sina founded and where is it headquartered?
- Sina is headquartered in Hong Kong, Hong Kong.
- Compare Sina to industry peers
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