How many employees work at Primedia?
Primedia Pty Ltd. has approximately 1,565 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Primedia’s total headcount has grown 1.2% from 1,547 employees in 2023 to 1,565 in 2026.
Is Primedia hiring right now?
Yes, Primedia is actively hiring. Primedia had 6 active job postings in 2026, a 66.7% decline from 2025 — see job openings & hiring trends.
About Primedia’s Workforce
Primedia Pty Ltd. is a Media and Entertainment company that employs 1,565 people worldwide as of March 2026. It is the 6th-largest by headcount among its peers. Founded in 1994, the company is headquartered in Randburg, South Africa.
Primedia's workforce has grown 1.2% from 2023 to 2026, up 0.6% year over year in 2026. Its workforce is concentrated most in Sub-Saharan Africa (94.7%), followed by Northern Europe (2.8%) and North America (1.1%).
Primedia's functional groups are Engineering (43.9%), Finance and Operations (32.6%), and Sales and Marketing (23.5%), with Sales and Marketing growing fastest (up 1.4%). The average salary is $18,377, ranging from a median of $55,000 in North America to $6,000 in South Asia, down 0.9% year over year in 2026.
Primedia's active job postings fell 66.7% in 2026 to 6, with new postings per month cooling from 6 in 2023 to 2 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Randburg, South Africa
- Founded
- 1994
- Industry
- Media and Entertainment
- Employees
- 1,565
- YoY
- +0.6% (+4)
As of March 2026
Primedia workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Primedia. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsPrimedia Annual Employee Count (2023-2026)
- Primedia had 1,565 employees in 2026, a 0.6% increase (+4) from 2025.
- Primedia had 1,571 employees in 2025, a 0.5% decline (-17) from 2024.
- Primedia had 1,588 employees in 2024, a 0% no change (+18) from 2023.
- Primedia had 1,570 employees in 2023, a 0.4% decline (-13) from 2022.
Primedia's total workforce has grown from 1,547 employees in 2023 to 1,565 in 2026.
Primedia Pty Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,565 | +4 | +0.6% |
| 2025 | Q4 | 1,571 | -17 | -0.5% |
| 2025 | Q3 | 1,563 | -2 | +0.3% |
| 2025 | Q2 | 1,558 | +12 | +0.3% |
| 2025 | Q1 | 1,561 | +10 | -1.0% |
| 2024 | Q4 | 1,588 | +18 | +0.0% |
| 2024 | Q3 | 1,565 | +12 | -0.7% |
| 2024 | Q2 | 1,546 | -1 | -0.4% |
| 2024 | Q1 | 1,551 | +13 | +0.9% |
| 2023 | Q4 | 1,570 | -13 | -0.4% |
| 2023 | Q3 | 1,553 | -8 | +0.4% |
| 2023 | Q2 | 1,547 | -15 | +0.1% |
See Primedia's complete headcount history, including quarterly breakdowns.
Get the DataPrimedia Employee Count by Region (2026)
Sub-Saharan Africa accounts for the largest share of Primedia's global workforce with approximately 95% of total employees, followed by Northern Europe and North America.
Primedia employees by region
| Region | Employees | % of Total |
|---|---|---|
| Sub-Saharan Africa | 1,475 | 94.7% |
| Northern Europe | 43 | 2.8% |
| North America | 16 | 1.1% |
| South Asia | 6 | 0.4% |
| Western Europe | 4 | 0.3% |
| Central America and the Caribbean | 3 | 0.2% |
| Pacific Islands | 3 | 0.2% |
| South America | 3 | 0.2% |
| North Africa | 2 | 0.1% |
| Arab States | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataPrimedia Employee Count by Department (2026)
Primedia's employee groups are Engineering (43.9%), Finance and Operations (32.6%), and Sales and Marketing (23.5%).
Primedia employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 671 | 43.9% |
| Finance and Operations | 499 | 32.6% |
| Sales and Marketing | 359 | 23.5% |
Compare Primedia's department mix to industry peers.
See Full DataPrimedia Employee Salary by Region (2026)
Primedia's average employee salary is $18,377 globally. Employees in North America receive the highest compensation, with median pay approximately 3.0x the global average. Pay is lowest in South Asia, at a median of $6,000.
Primedia median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $75,000 |
| North America | $55,000 |
| Northern Europe | $48,000 |
| Western Europe | $42,000 |
| Sub-Saharan Africa | $11,000 |
| South Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Primedia's industry peers.
Unlock Salary DataPrimedia Job Openings and Hiring Trends (2023-2026)
- Primedia had 6 active job postings in 2026, a 66.7% decline (+5) from 2025.
- Primedia had 1 active job postings in 2025, a 142.9% decline (-5) from 2024.
- Primedia had 6 active job postings in 2024, a 66.7% increase (+3) from 2023.
- Primedia had 3 active job postings in 2023, a 100.0% increase from 2022.
- Hiring velocity in 2026: 2 new roles/month, down from 14 in 2025 and 7 in 2024.
Primedia's hiring is slowing: active job postings fell 66.7% in 2026 to 6, with new postings per month cooling from 6 in 2023 to 2 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataPrimedia Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Primedia's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Primedia
- How fast is Primedia growing?
- In 2026, Primedia's headcount grew 0.6% to 1,565 employees, up from 1,561 in 2025.
- See the full headcount history
- Where are Primedia employees located?
- Most Primedia employees are based in Sub-Saharan Africa (94.7% of headcount), followed by Northern Europe and North America.
- Explore where the workforce is based
- What is the average salary at Primedia?
- The average employee salary at Primedia is approximately $18.4k per year.
- Analyze the salary distribution
- How many new job postings does Primedia open per year?
- In Q1 2026, Primedia opened 6 new job postings. In 2025, Primedia opened 162 new job postings — about 14 per month.
- Track hiring trends by role
- When was Primedia founded and where is it headquartered?
- Primedia was founded in 1994 and is headquartered in Randburg, South Africa.
- Compare Primedia to industry peers
Speak with a workforce expert about Primedia.
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