How many employees work at Primal?
Primal Co. Ltd. has approximately 371 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Primal’s total headcount has declined 6.3% from 396 employees in 2023 to 371 in 2026.
Is Primal hiring right now?
Yes, Primal is actively hiring. Primal had 28 active job postings in 2026, a 19.4% decline from 2025 — see job openings & hiring trends.
About Primal’s Workforce
Primal Co. Ltd. is a Marketing and Advertising Services company that employs 371 people worldwide as of March 2026. It is the 6th-largest by headcount among its peers. Founded in 2015, the company is headquartered in Bangkok, Thailand.
Primal's workforce has declined 6.3% from 2023 to 2026, down 5.9% year over year in 2026. It fell to a low of 371 in 2026 Q1 before recovering. Its workforce is concentrated most in Thailand (78.9%), followed by Malaysia (9.5%) and Pakistan (3.1%), with the United Kingdom, its fastest-growing location.
Primal's largest functional groups are Finance and Operations (38.2%), Engineering (32.5%), and Sales and Marketing (29.3%). Median employee tenure is 2.7 years. The average salary is $17,497, ranging from a median of $43,000 in Northern Europe to $4,000 in Southern Asia.
Primal's active job postings fell 19.4% in 2026 to 28, with new postings per month climbing from 14 in 2023 to 20 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- Bangkok, Thailand
- Founded
- 2015
- Industry
- Marketing and Advertising Services
- Employees
- 371
- YoY
- -5.9% (-31)
As of March 2026
Primal workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Primal. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsPrimal Annual Employee Count (2023-2026)
- Primal had 371 employees in 2026, a 5.9% decline (-31) from 2025.
- Primal had 381 employees in 2025, a 5.8% decline (-30) from 2024.
- Primal had 411 employees in 2024, a 1.4% increase (+31) from 2023.
- Primal had 380 employees in 2023, a 5.2% decline (-8) from 2022.
Primal's total workforce has declined from 396 employees in 2023 to 371 in 2026. Primal's headcount peaked at 411 in 2025.
Primal Co. Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 371 | -31 | -5.9% |
| 2025 | Q4 | 381 | -30 | -5.8% |
| 2025 | Q3 | 383 | -7 | -4.4% |
| 2025 | Q2 | 411 | +23 | +0.0% |
| 2025 | Q1 | 402 | +26 | -0.4% |
| 2024 | Q4 | 411 | +31 | +1.4% |
| 2024 | Q3 | 390 | -1 | -1.7% |
| 2024 | Q2 | 388 | -8 | -2.9% |
| 2024 | Q1 | 376 | -13 | -2.7% |
| 2023 | Q4 | 380 | -8 | -5.2% |
| 2023 | Q3 | 391 | +12 | -3.2% |
| 2023 | Q2 | 396 | +16 | -3.2% |
See Primal's complete headcount history, including quarterly breakdowns.
Get the DataPrimal Employee Count by Country and Region (2026)
Thailand accounts for the largest share of Primal's global workforce with approximately 79% of total employees, followed by Malaysia and Pakistan. Primal's headcount in the United Kingdom is growing fastest among its major locations, up 2.2% year over year in 2026.
Primal employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Thailand | 290 | 78.9% | -6.4% |
| Malaysia | 35 | 9.5% | -21.7% |
| Pakistan | 11 | 3.1% | +0.0% |
| India | 11 | 2.9% | +0.0% |
| Philippines | 5 | 1.3% | +0.0% |
| United Arab Emirates | 4 | 1.1% | +0.0% |
| Singapore | 3 | 0.8% | +0.0% |
| United Kingdom | 3 | 0.8% | +2.2% |
| Brazil | 2 | 0.6% | +0.0% |
| Vietnam | 2 | 0.5% | +0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataPrimal Employee Count by Department (2026)
Primal's largest employee groups are Finance and Operations (38.2%), Engineering (32.5%), and Sales and Marketing (29.3%).
Primal employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 141 | 38.2% | -3.5% |
| Engineering | 120 | 32.5% | -9.1% |
| Sales and Marketing | 109 | 29.3% | -9.0% |
Compare Primal's department mix to industry peers.
See Full DataPrimal Employee Salary by Region (2026)
Primal's average employee salary is $17,497 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 2.5x the global average. Pay is lowest in Southern Asia, at a median of $4,000.
Primal median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $43,000 |
| South-Eastern Asia | $14,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Primal's industry peers.
Unlock Salary DataPrimal Job Openings and Hiring Trends (2023-2026)
- Primal had 28 active job postings in 2026, a 19.4% decline (-26) from 2025.
- Primal had 54 active job postings in 2025, a 73.4% increase (+29) from 2024.
- Primal had 25 active job postings in 2024, a 0% no change from 2023.
- Primal had 25 active job postings in 2023, a 22.2% increase from 2022.
- Hiring velocity in 2026: 20 new roles/month, down from 37 in 2025 and 35 in 2024.
Primal's active job postings fell 19.4% in 2026 to 28, with new postings per month climbing from 14 in 2023 to 20 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataPrimal Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Primal's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Primal
- How fast is Primal growing?
- In 2026, Primal's headcount shrank 5.9% to 371 employees, down from 402 in 2025.
- Where are Primal employees located?
- Most Primal employees are based in Thailand (78.9% of headcount), followed by Malaysia and Pakistan.
- What is the average salary at Primal?
- The average employee salary at Primal is approximately $17.5k per year.
- How many people does Primal hire per year?
- In 2026, Primal opened roughly 240 new roles — about 20 per month.
- When was Primal founded and where is it headquartered?
- Primal was founded in 2015 and is headquartered in Bangkok, Thailand.
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