How many employees work at Normative?
Normative AB has approximately 116 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Normative’s total headcount has declined 29.8% from 165 employees in 2023 to 116 in 2026.
Is Normative hiring right now?
Yes, Normative is actively hiring. Normative had 8 active job postings in 2026, a 11.8% decline from 2025 — see job openings & hiring trends.
About Normative’s Workforce
Normative AB is an Information Technology Services company that employs 116 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 2014, the company is headquartered in Stockholm, Sweden.
Normative's workforce has declined 29.8% from 2023 to 2026, down 0.6% year over year in 2026. It fell to a low of 116 in 2026 Q1 before recovering. Its workforce is concentrated most in Northern Europe (98.3%), followed by South Asia (0.6%) and Southern Europe (0.5%).
Normative's functional groups are Finance and Operations (47.1%), Engineering (36.6%), and Sales and Marketing (16.3%). The average salary is $76,434, highest in Northern Europe at a median of $64,000.
Normative's active job postings fell 11.8% in 2026 to 8, with new postings per month cooling from 17 in 2023 to 4 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Stockholm, Sweden
- Founded
- 2014
- Industry
- Information Technology Services
- Employees
- 116
- YoY
- -0.6% (-11)
As of March 2026
Normative workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Normative. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsNormative Annual Employee Count (2023-2026)
- Normative had 116 employees in 2026, a 0.6% decline (-11) from 2025.
- Normative had 117 employees in 2025, a 8.2% decline (-25) from 2024.
- Normative had 142 employees in 2024, a 11.2% decline (-36) from 2023.
- Normative had 178 employees in 2023, a 6.9% increase (+20) from 2022.
Normative's total workforce has declined from 165 employees in 2023 to 116 in 2026.
Normative AB quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 116 | -11 | -0.6% |
| 2025 | Q4 | 117 | -25 | -8.2% |
| 2025 | Q3 | 119 | -45 | -10.5% |
| 2025 | Q2 | 123 | -48 | -15.7% |
| 2025 | Q1 | 127 | -39 | -16.9% |
| 2024 | Q4 | 142 | -36 | -11.2% |
| 2024 | Q3 | 164 | -11 | -3.0% |
| 2024 | Q2 | 171 | +6 | +2.3% |
| 2024 | Q1 | 166 | +6 | +4.5% |
| 2023 | Q4 | 178 | +20 | +6.9% |
| 2023 | Q3 | 175 | +34 | +4.0% |
| 2023 | Q2 | 165 | +56 | +6.3% |
See Normative's complete headcount history, including quarterly breakdowns.
Get the DataNormative Employee Count by Region (2026)
Northern Europe accounts for the largest share of Normative's global workforce with approximately 98% of total employees, followed by South Asia and Southern Europe.
Normative employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 114 | 98.3% |
| South Asia | 1 | 0.6% |
| Southern Europe | 1 | 0.5% |
| Western Europe | 1 | 0.5% |
| South America | 0 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataNormative Employee Count by Department (2026)
Normative's employee groups are Finance and Operations (47.1%), Engineering (36.6%), and Sales and Marketing (16.3%).
Normative employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 55 | 47.1% |
| Engineering | 43 | 36.6% |
| Sales and Marketing | 19 | 16.3% |
Compare Normative's department mix to industry peers.
See Full DataNormative Employee Salary by Region (2026)
Normative's average employee salary is $76,434 globally. Employees in Northern Europe receive the highest compensation.
Normative median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $64,000 |
Unlock salary by role, level, and city — and compare to Normative's industry peers.
Unlock Salary DataNormative Job Openings and Hiring Trends (2023-2026)
- Normative had 8 active job postings in 2026, a 11.8% decline (-2) from 2025.
- Normative had 10 active job postings in 2025, a 50.0% increase (+4) from 2024.
- Normative had 6 active job postings in 2024, a 80.0% decline (-8) from 2023.
- Normative had 14 active job postings in 2023, a 40.0% decline from 2022.
- Hiring velocity in 2026: 4 new roles/month, down from 10 in 2025 and 9 in 2024.
Normative's hiring is slowing: active job postings fell 11.8% in 2026 to 8, with new postings per month cooling from 17 in 2023 to 4 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataNormative Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Normative's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Normative
- How fast is Normative growing?
- In 2026, Normative's headcount shrank 0.6% to 116 employees, down from 127 in 2025.
- See the full headcount history
- Where are Normative employees located?
- Most Normative employees are based in Northern Europe (98.3% of headcount), followed by South Asia and Southern Europe.
- Explore where the workforce is based
- What is the average salary at Normative?
- The average employee salary at Normative is approximately $76.4k per year.
- Analyze the salary distribution
- How many new job postings does Normative open per year?
- In Q1 2026, Normative opened 12 new job postings. In 2025, Normative opened 121 new job postings — about 10 per month.
- Track hiring trends by role
- When was Normative founded and where is it headquartered?
- Normative was founded in 2014 and is headquartered in Stockholm, Sweden.
- Compare Normative to industry peers
Speak with a workforce expert about Normative.
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