How many employees work at Newborn Town?
Newborn Town, Inc. (9911) has approximately 1,815 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Newborn Town’s total headcount has grown 4.4% from 1,739 employees in 2023 to 1,815 in 2026.
Is Newborn Town hiring right now?
Yes, Newborn Town is actively hiring. Newborn Town had 208 active job postings in 2026, a 60.8% increase from 2025 — see job openings & hiring trends.
About Newborn Town’s Workforce
Newborn Town, Inc. (9911) is a Digital Commerce Services company that employs 1,815 people worldwide as of March 2026. It is the 4th-largest by headcount among its peers. Founded in 2009, the company is headquartered in Chaoyang Qu, China and trades on the Hong Kong Stock Exchange.
Newborn Town's workforce has grown 4.4% from 2023 to 2026, up 2.5% year over year in 2026. It fell to a low of 1,596 in 2024 Q2 before recovering. Its workforce is concentrated most in East Asia (93.8%), followed by Southeast Asia (3.5%) and South Asia (0.8%).
Newborn Town's functional groups are Finance and Operations (39.1%), Engineering (37.2%), and Sales and Marketing (23.7%). The average salary is $45,412, ranging from a median of $86,000 in North America to $15,000 in Southeast Asia, up 1.2% year over year in 2026.
Newborn Town's active job postings rose 60.8% in 2026 to 208, with new postings per month climbing from 12 in 2023 to 101 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Ticker
- Hong Kong Stock Exchange: 9911
- Headquarters
- Chaoyang Qu, China
- Founded
- 2009
- Industry
- Digital Commerce Services
- Employees
- 1,815
- YoY
- +2.5% (+30)
As of March 2026
Newborn Town workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Newborn Town. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsNewborn Town Annual Employee Count (2023-2026)
- Newborn Town had 1,815 employees in 2026, a 2.5% increase (+30) from 2025.
- Newborn Town had 1,786 employees in 2025, a 2.0% increase (-50) from 2024.
- Newborn Town had 1,836 employees in 2024, a 8.2% increase (+147) from 2023.
- Newborn Town had 1,689 employees in 2023, a 7.6% increase (+144) from 2022.
Newborn Town's total workforce has grown from 1,739 employees in 2023 to 1,815 in 2026.
Newborn Town, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,815 | +30 | +2.5% |
| 2025 | Q4 | 1,786 | -50 | +2.0% |
| 2025 | Q3 | 1,779 | -6 | +3.9% |
| 2025 | Q2 | 1,850 | +254 | +10.1% |
| 2025 | Q1 | 1,785 | +129 | +6.1% |
| 2024 | Q4 | 1,836 | +147 | +8.2% |
| 2024 | Q3 | 1,785 | +125 | +8.5% |
| 2024 | Q2 | 1,596 | -143 | +1.5% |
| 2024 | Q1 | 1,656 | -47 | +3.9% |
| 2023 | Q4 | 1,689 | +144 | +7.6% |
| 2023 | Q3 | 1,660 | +169 | +7.3% |
| 2023 | Q2 | 1,739 | +218 | +8.0% |
See Newborn Town's complete headcount history, including quarterly breakdowns.
Get the DataNewborn Town Employee Count by Region (2026)
East Asia accounts for the largest share of Newborn Town's global workforce with approximately 94% of total employees, followed by Southeast Asia and South Asia.
Newborn Town employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 1,692 | 93.8% |
| Southeast Asia | 64 | 3.5% |
| South Asia | 15 | 0.8% |
| North America | 13 | 0.7% |
| Pacific Islands | 12 | 0.7% |
| Western Europe | 5 | 0.3% |
| Arab States | 2 | 0.1% |
| Northern Europe | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataNewborn Town Employee Count by Department (2026)
Newborn Town's employee groups are Finance and Operations (39.1%), Engineering (37.2%), and Sales and Marketing (23.7%).
Newborn Town employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 707 | 39.1% |
| Engineering | 673 | 37.2% |
| Sales and Marketing | 428 | 23.7% |
Compare Newborn Town's department mix to industry peers.
See Full DataNewborn Town Employee Salary by Region (2026)
Newborn Town's average employee salary is $45,412 globally. Employees in North America receive the highest compensation, with median pay approximately 1.9x the global average. Pay is lowest in Southeast Asia, at a median of $15,000.
Newborn Town median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $86,000 |
| East Asia | $34,000 |
| Southeast Asia | $15,000 |
Unlock salary by role, level, and city — and compare to Newborn Town's industry peers.
Unlock Salary DataNewborn Town Job Openings and Hiring Trends (2023-2026)
- Newborn Town had 208 active job postings in 2026, a 60.8% increase (+40) from 2025.
- Newborn Town had 168 active job postings in 2025, a 47.1% increase (+64) from 2024.
- Newborn Town had 104 active job postings in 2024, a 81.1% increase (+60) from 2023.
- Newborn Town had 44 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2026: 101 new roles/month, up from 66 in 2025 and 22 in 2024.
Newborn Town's hiring is accelerating: active job postings rose 60.8% in 2026 to 208, with new postings per month climbing from 12 in 2023 to 101 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataNewborn Town Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Newborn Town's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Newborn Town
- How fast is Newborn Town growing?
- In 2026, Newborn Town's headcount grew 2.5% to 1,815 employees, up from 1,785 in 2025.
- See the full headcount history
- Where are Newborn Town employees located?
- Most Newborn Town employees are based in East Asia (93.8% of headcount), followed by Southeast Asia and South Asia.
- Explore where the workforce is based
- What is the average salary at Newborn Town?
- The average employee salary at Newborn Town is approximately $45.4k per year.
- Analyze the salary distribution
- How many new job postings does Newborn Town open per year?
- In Q1 2026, Newborn Town opened 302 new job postings. In 2025, Newborn Town opened 795 new job postings — about 66 per month.
- Track hiring trends by role
- When was Newborn Town founded and where is it headquartered?
- Newborn Town was founded in 2009 and is headquartered in Chaoyang Qu, China.
- Compare Newborn Town to industry peers
Speak with a workforce expert about Newborn Town.
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