How many employees work at Goodwill Industries?
Goodwill Industries (Santa Cruz, California) has approximately 1,971 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Goodwill Industries’s total headcount has declined 7.9% from 2,140 employees in 2023 to 1,971 in 2026.
Is Goodwill Industries hiring right now?
Yes, Goodwill Industries is actively hiring. Goodwill Industries had 698 active job postings in 2026, a 6.1% increase from 2025 — see job openings & hiring trends.
About Goodwill Industries’s Workforce
Goodwill Industries (Santa Cruz, California) is a Humanitarian Services company that employs 1,971 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 1928, the company is headquartered in Santa Cruz, California.
Goodwill Industries's workforce has declined 7.9% from 2023 to 2026, down 1.2% year over year in 2026. It fell to a low of 1,971 in 2026 Q1 before recovering. Its workforce is concentrated most in North America (98.2%), followed by South Asia (0.7%) and North Africa (0.3%).
Goodwill Industries's functional groups are Finance and Operations (45.3%), Engineering (31.1%), and Sales and Marketing (23.6%), with Engineering growing fastest (up 0.6%). The average salary is $34,925, ranging from a median of $31,000 in North America to $4,000 in South Asia.
Goodwill Industries's active job postings rose 6.1% in 2026 to 698.
Sourced from Revelio Labs workforce data.
- Headquarters
- Santa Cruz, California
- Founded
- 1928
- Industry
- Humanitarian Services
- Employees
- 1,971
- YoY
- -1.2% (-25)
As of March 2026
Goodwill Industries workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Goodwill Industries. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGoodwill Industries Annual Employee Count (2023-2026)
- Goodwill Industries had 1,971 employees in 2026, a 1.2% decline (-25) from 2025.
- Goodwill Industries had 1,973 employees in 2025, a 2.2% decline (-46) from 2024.
- Goodwill Industries had 2,019 employees in 2024, a 0.7% decline (-70) from 2023.
- Goodwill Industries had 2,089 employees in 2023, a 0.4% increase (-62) from 2022.
Goodwill Industries's total workforce has declined from 2,140 employees in 2023 to 1,971 in 2026.
Goodwill Industries (Santa Cruz, California) quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,971 | -25 | -1.2% |
| 2025 | Q4 | 1,973 | -46 | -2.2% |
| 2025 | Q3 | 1,987 | -31 | -1.2% |
| 2025 | Q2 | 2,001 | -73 | -1.4% |
| 2025 | Q1 | 1,996 | -61 | -0.5% |
| 2024 | Q4 | 2,019 | -70 | -0.7% |
| 2024 | Q3 | 2,018 | -85 | -0.5% |
| 2024 | Q2 | 2,074 | -66 | -0.8% |
| 2024 | Q1 | 2,057 | -69 | -0.5% |
| 2023 | Q4 | 2,089 | -62 | +0.4% |
| 2023 | Q3 | 2,103 | -48 | -0.3% |
| 2023 | Q2 | 2,140 | -45 | +1.5% |
See Goodwill Industries's complete headcount history, including quarterly breakdowns.
Get the DataGoodwill Industries Employee Count by Region (2026)
North America accounts for the largest share of Goodwill Industries's global workforce with approximately 98% of total employees, followed by South Asia and North Africa.
Goodwill Industries employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,915 | 98.2% |
| South Asia | 14 | 0.7% |
| North Africa | 7 | 0.3% |
| Central America and the Caribbean | 4 | 0.2% |
| Southern Europe | 4 | 0.2% |
| Northern Europe | 2 | 0.1% |
| Sub-Saharan Africa | 2 | 0.1% |
| South America | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGoodwill Industries Employee Count by Department (2026)
Goodwill Industries's employee groups are Finance and Operations (45.3%), Engineering (31.1%), and Sales and Marketing (23.6%).
Goodwill Industries employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 878 | 45.3% |
| Engineering | 602 | 31.1% |
| Sales and Marketing | 458 | 23.6% |
Compare Goodwill Industries's department mix to industry peers.
See Full DataGoodwill Industries Employee Salary by Region (2026)
Goodwill Industries's average employee salary is $34,925 globally. Employees in North America receive the highest compensation. Pay is lowest in South Asia, at a median of $4,000.
Goodwill Industries median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $31,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Goodwill Industries's industry peers.
Unlock Salary DataGoodwill Industries Job Openings and Hiring Trends (2023-2026)
- Goodwill Industries had 698 active job postings in 2026, a 6.1% increase (+60) from 2025.
- Goodwill Industries had 638 active job postings in 2025, a 8.1% decline (-54) from 2024.
- Goodwill Industries had 692 active job postings in 2024, a 25.2% increase (+155) from 2023.
- Goodwill Industries had 537 active job postings in 2023, a 57.1% decline from 2022.
- Hiring velocity in 2026: 508 new roles/month, down from 530 in 2025 and 516 in 2024.
Goodwill Industries's active job postings rose 6.1% in 2026 to 698.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSimilar Companies
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Frequently Asked Questions About Goodwill Industries
- How fast is Goodwill Industries growing?
- In 2026, Goodwill Industries's headcount shrank 1.2% to 1,971 employees, down from 1,996 in 2025.
- See the full headcount history
- Where are Goodwill Industries employees located?
- Most Goodwill Industries employees are based in North America (98.2% of headcount), followed by South Asia and North Africa.
- Explore where the workforce is based
- What is the average salary at Goodwill Industries?
- The average employee salary at Goodwill Industries is approximately $34.9k per year.
- Analyze the salary distribution
- How many new job postings does Goodwill Industries open per year?
- In Q1 2026, Goodwill Industries opened 1,525 new job postings. In 2025, Goodwill Industries opened 6,365 new job postings — about 530 per month.
- Track hiring trends by role
- When was Goodwill Industries founded and where is it headquartered?
- Goodwill Industries was founded in 1928 and is headquartered in Santa Cruz, California.
- Compare Goodwill Industries to industry peers
Speak with a workforce expert about Goodwill Industries.
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