How many employees work at Critical Mass?
Critical Mass, Inc. has 2,229 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is 16.4%.
Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025
About Critical Mass
Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
As of September 2025
Critical Mass
workforce metrics
Headcount
2.2k
Avg. Salary
$102.4k
Tenure
2.8yr
Growth Rate
16.4%
Hiring Rate
Attrition Rate
For even more metrics data,
reach out to our sales team.
Employee Headcount
Interactive chart of Critical Mass annual worldwide employee count from 2023 to 2025.
- Critical Mass total number of employees in 2025 was 2,268.753, a 16.4% increase from 2024.
- Critical Mass total number of employees in 2024 was 1,928.146, a 5.4% increase from 2023.
- Critical Mass total number of employees in 2023 was 1,815.79, a 5.5% increase from 2022.
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Employee Geographic Breakdown
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Active Job Postings
Interactive chart of Critical Mass annual active job postings from 2023 to 2025.
- Critical Mass active job postings in 2025 was 770, a 64.6% increase from 2024.
- Critical Mass active job postings in 2024 was 378, a 8.6% decline from 2023.
- Critical Mass active job postings in 2023 was 412, a 40.6% increase from 2022.
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Employee Sentiment
Sentiment Topics
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