BMW of North America LLC has 7,969 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -3.2%.
Data source: Revelio Labs Coverage: Global workforce Latest update: September 2025
Welcome to the official BMW USA LinkedIn page—where employees, fans, owners, and enthusiasts can learn more about the Ultimate Driving Machine®. BMW USA (also known as BMW of North America, LLC) has been driving change in the American luxury auto space since 1975. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of performance vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey. With 351 BMW passenger car and BMW Sports Activity Vehicle centers, 144 BMW motorcycle retailers, 110 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers, the U.S. BMW Group sales organization has a wide-reaching network of luxury vehicles. No matter which BMW model, from the 2, 3, 4, 5, 7, and 8 series to BMW electric vehicles including the iX, i4, i7 or high-performance M models, BMW USA luxury cars are powerful and impeccably designed. As the pioneers of the Ultimate Electric Driving Machines, BMW USA delivers a thrilling, sustainably designed all-electric and plug-in electric hybrid line up. BMW Plug-in Hybrid Electric Vehicles (PHEV) are engineered to take your breath away, unleashing more driving fun as well as greater efficiency. Experience the future of luxury, performance, and style with BMW USA. Follow BMW USA for the latest in luxury cars and performance autos at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.
As of September 2025
BMW North America
workforce metrics
Headcount
8k
Avg. Salary
$75.1k
Tenure
4.8yr
Growth Rate
-3.2%
Hiring Rate
Attrition Rate
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Interactive chart of BMW North America annual worldwide employee count from 2023 to 2025.
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Interactive chart of BMW North America annual active job postings from 2023 to 2025.
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