How many employees work at Bilibili?
Bilibili, Inc. (9626) has approximately 8,370 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Bilibili’s total headcount has declined 11.5% from 9,460 employees in 2023 to 8,370 in 2026.
Is Bilibili hiring right now?
Yes, Bilibili is actively hiring. Bilibili had 281 active job postings in 2026, a 23.5% increase from 2025 — see job openings & hiring trends.
About Bilibili’s Workforce
Bilibili, Inc. (9626) is an Information Technology Services company that employs 8,370 people worldwide as of March 2026. It is the 3rd-largest by headcount among its peers. Founded in 2009, the company is headquartered in Shanghai, China and trades on the Hong Kong Stock Exchange.
Bilibili's workforce has declined 11.5% from 2023 to 2026, down 3.8% year over year in 2026. It fell to a low of 8,370 in 2026 Q1 before recovering. Its workforce is concentrated most in East Asia (93.7%), followed by Southeast Asia (2.4%) and North America (2.2%).
Bilibili's functional groups are Engineering (37.1%), Finance and Operations (36.0%), and Sales and Marketing (26.9%), with Sales and Marketing growing fastest (up 1.1%). The average salary is $50,947, ranging from a median of $75,000 in North America to $19,000 in Southeast Asia, up 0.8% year over year in 2026.
Bilibili's active job postings rose 23.5% in 2026 to 281, with new postings per month climbing from 8 in 2023 to 98 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Ticker
- Hong Kong Stock Exchange: 9626
- Headquarters
- Shanghai, China
- Founded
- 2009
- Industry
- Information Technology Services
- Employees
- 8,370
- YoY
- -3.8% (-277)
As of March 2026
Bilibili workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Bilibili. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBilibili Annual Employee Count (2023-2026)
- Bilibili had 8,370 employees in 2026, a 3.8% decline (-277) from 2025.
- Bilibili had 8,463 employees in 2025, a 3.7% decline (-260) from 2024.
- Bilibili had 8,723 employees in 2024, a 2.5% decline (-180) from 2023.
- Bilibili had 8,903 employees in 2023, a 5.8% decline (-815) from 2022.
Bilibili's total workforce has declined from 9,460 employees in 2023 to 8,370 in 2026.
Bilibili, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 8,370 | -277 | -3.8% |
| 2025 | Q4 | 8,463 | -260 | -3.7% |
| 2025 | Q3 | 8,441 | -234 | -3.4% |
| 2025 | Q2 | 8,581 | -354 | -4.5% |
| 2025 | Q1 | 8,647 | -28 | -1.3% |
| 2024 | Q4 | 8,723 | -180 | -2.5% |
| 2024 | Q3 | 8,675 | -477 | -3.8% |
| 2024 | Q2 | 8,935 | -525 | -4.0% |
| 2024 | Q1 | 8,675 | -643 | -4.6% |
| 2023 | Q4 | 8,903 | -815 | -5.8% |
| 2023 | Q3 | 9,152 | -1,160 | -9.8% |
| 2023 | Q2 | 9,460 | -994 | -7.6% |
See Bilibili's complete headcount history, including quarterly breakdowns.
Get the DataBilibili Employee Count by Region (2026)
East Asia accounts for the largest share of Bilibili's global workforce with approximately 94% of total employees, followed by Southeast Asia and North America.
Bilibili employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 7,808 | 93.7% |
| Southeast Asia | 199 | 2.4% |
| North America | 182 | 2.2% |
| Northern Europe | 48 | 0.6% |
| Western Europe | 29 | 0.3% |
| Pacific Islands | 27 | 0.3% |
| South Asia | 13 | 0.2% |
| Sub-Saharan Africa | 10 | 0.1% |
| Southern Europe | 6 | 0.1% |
| Arab States | 3 | 0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBilibili Employee Count by Department (2026)
Bilibili's employee groups are Engineering (37.1%), Finance and Operations (36.0%), and Sales and Marketing (26.9%).
Bilibili employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 2,976 | 37.1% |
| Finance and Operations | 2,892 | 36.0% |
| Sales and Marketing | 2,164 | 26.9% |
Compare Bilibili's department mix to industry peers.
See Full DataBilibili Employee Salary by Region (2026)
Bilibili's average employee salary is $50,947 globally. Employees in North America receive the highest compensation, with median pay approximately 1.5x the global average. Pay is lowest in Southeast Asia, at a median of $19,000.
Bilibili median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $77,000 |
| North America | $75,000 |
| Northern Europe | $61,000 |
| Western Europe | $60,000 |
| Southern Europe | $56,000 |
| East Asia | $46,000 |
| Southeast Asia | $19,000 |
| South Asia | $13,000 |
| Sub-Saharan Africa | $5,000 |
Unlock salary by role, level, and city — and compare to Bilibili's industry peers.
Unlock Salary DataBilibili Job Openings and Hiring Trends (2023-2026)
- Bilibili had 281 active job postings in 2026, a 23.5% increase (+45) from 2025.
- Bilibili had 236 active job postings in 2025, a 31.9% increase (+65) from 2024.
- Bilibili had 171 active job postings in 2024, a 184.3% increase (+164) from 2023.
- Bilibili had 7 active job postings in 2023, a 15.4% increase from 2022.
- Hiring velocity in 2026: 98 new roles/month, up from 78 in 2025 and 2,073 in 2024.
Bilibili's hiring is accelerating: active job postings rose 23.5% in 2026 to 281, with new postings per month climbing from 8 in 2023 to 98 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBilibili Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Bilibili's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Bilibili
- How fast is Bilibili growing?
- In 2026, Bilibili's headcount shrank 3.8% to 8,370 employees, down from 8,647 in 2025.
- See the full headcount history
- Where are Bilibili employees located?
- Most Bilibili employees are based in East Asia (93.7% of headcount), followed by Southeast Asia and North America.
- Explore where the workforce is based
- What is the average salary at Bilibili?
- The average employee salary at Bilibili is approximately $50.9k per year.
- Analyze the salary distribution
- How many new job postings does Bilibili open per year?
- In Q1 2026, Bilibili opened 293 new job postings. In 2025, Bilibili opened 939 new job postings — about 78 per month.
- Track hiring trends by role
- When was Bilibili founded and where is it headquartered?
- Bilibili was founded in 2009 and is headquartered in Shanghai, China.
- Compare Bilibili to industry peers
Speak with a workforce expert about Bilibili.
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