How many employees does Baozun have?
Baozun, Inc. (9991) has approximately 6,836 total employees worldwide as of June 2026, according to Revelio Labs workforce intelligence data. Baozun’s total headcount has declined 5.4% from 7,228 employees in 2023 to 6,836 in 2026.
Is Baozun hiring right now?
Yes, Baozun is actively hiring. Baozun had 3 active job postings in 2026, a 185.9% decline from 2025 — see job openings & hiring trends.
About Baozun’s Workforce
Baozun, Inc. (9991) is a Digital Commerce Services company that employs 6,836 people worldwide as of June 2026. It is the 8th-largest by headcount among its peers. Founded in 2007, the company is headquartered in Shanghai, China and trades on the Hong Kong Stock Exchange.
Baozun's workforce has declined 5.4% from 2023 to 2026, down 0.4% year over year in 2026. It fell to a low of 6,790 in 2026 Q1 before recovering. Its workforce is concentrated most in East Asia (96.7%), followed by Southeast Asia (1.5%) and Northern Europe (1.3%).
Baozun's functional groups are Finance and Operations (37.6%), Sales and Marketing (31.5%), and Engineering (30.8%), with Sales and Marketing growing fastest (up 1.4%). The average salary is $38,799, ranging from a median of $67,000 in Southeast Asia to $33,000 in East Asia, up 0.6% year over year in 2026.
Baozun's active job postings fell 185.9% in 2026 to 3, with new postings per month cooling from 76 in 2023 to 7 in 2026. Overall employee sentiment is negative but improving.
Sourced from Revelio Labs workforce data.
- Ticker
- Hong Kong Stock Exchange: 9991
- Headquarters
- Shanghai, China
- Founded
- 2007
- Industry
- Digital Commerce Services
- Employees
- 6,836
- YoY
- -0.4% (-30)
As of June 2026
Baozun workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Baozun. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBaozun Annual Employee Count (2023-2026)
- Baozun had 6,836 employees in 2026, a 0.4% decline (-30) from 2025.
- Baozun had 6,804 employees in 2025, a 5.8% decline (-420) from 2024.
- Baozun had 7,224 employees in 2024, a 0.2% increase (+16) from 2023.
- Baozun had 7,208 employees in 2023, a 1.1% decline (-80) from 2022.
Baozun's total workforce has grown from 6,790 employees in 2026 to 6,836 in 2026. Baozun's headcount peaked at 7,324 in 2024 before declining in 2026 and recovering through 2026.
Baozun, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q2 | 6,836 | -30 | -0.4% |
| 2026 | Q1 | 6,790 | -238 | -3.4% |
| 2025 | Q4 | 6,804 | -420 | -5.8% |
| 2025 | Q3 | 6,837 | -487 | -6.6% |
| 2025 | Q2 | 6,866 | -446 | -6.1% |
| 2025 | Q1 | 7,028 | -191 | -2.6% |
| 2024 | Q4 | 7,224 | +16 | +0.2% |
| 2024 | Q3 | 7,324 | +96 | +1.3% |
| 2024 | Q2 | 7,312 | -125 | -1.7% |
| 2024 | Q1 | 7,219 | -109 | -1.5% |
| 2023 | Q4 | 7,208 | -80 | -1.1% |
| 2023 | Q3 | 7,228 | -173 | -2.3% |
See Baozun's complete headcount history, including quarterly breakdowns.
Get the DataBaozun Employee Count by Region (2026)
East Asia accounts for the largest share of Baozun's global workforce with approximately 97% of total employees, followed by Southeast Asia and Northern Europe.
Baozun employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 6,585 | 96.7% |
| Southeast Asia | 99 | 1.5% |
| Northern Europe | 85 | 1.3% |
| Sub-Saharan Africa | 19 | 0.3% |
| Southern Europe | 11 | 0.2% |
| Western Europe | 3 | 0.1% |
| Arab States | 3 | 0.0% |
| North America | 2 | 0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBaozun Employee Count by Department (2026)
Baozun's employee groups are Finance and Operations (37.6%), Sales and Marketing (31.5%), and Engineering (30.8%).
Baozun employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 2,573 | 37.6% |
| Sales and Marketing | 2,154 | 31.5% |
| Engineering | 2,108 | 30.8% |
Compare Baozun's department mix to industry peers.
See Full DataBaozun Employee Salary by Region (2026)
Baozun's average employee salary is $38,799 globally. Employees in Southeast Asia receive the highest compensation, with median pay approximately 1.7x the global average. Pay is lowest in East Asia, at a median of $33,000.
Baozun median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Southeast Asia | $67,000 |
| Northern Europe | $34,000 |
| East Asia | $33,000 |
Unlock salary by role, level, and city — and compare to Baozun's industry peers.
Unlock Salary DataBaozun Job Openings and Hiring Trends (2023-2026)
- Baozun had 3 active job postings in 2026, a 185.9% decline (-33) from 2025.
- Baozun had 36 active job postings in 2025, a 92.5% decline (-62) from 2024.
- Baozun had 98 active job postings in 2024, a 19.4% decline (-21) from 2023.
- Baozun had 119 active job postings in 2023, a 80.1% decline from 2022.
- Hiring velocity in 2026: 7 new roles/month, down from 51 in 2025 and 66 in 2024.
Baozun's hiring is slowing: active job postings fell 185.9% in 2026 to 3, with new postings per month cooling from 76 in 2023 to 7 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBaozun Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Baozun's workforce based on public professional data. Overall sentiment is negative and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Digital Commerce Services Companies by Employee Count
Frequently Asked Questions About Baozun
- How fast is Baozun growing?
- In 2026, Baozun's headcount shrank 0.4% to 6,836 employees, down from 6,866 in 2025.
- See the full headcount history
- Where are Baozun employees located?
- Most Baozun employees are based in East Asia (96.7% of headcount), followed by Southeast Asia and Northern Europe.
- Explore where the workforce is based
- How many people work at Baozun in East Asia?
- About 6,585 people work at Baozun in East Asia, its largest region.
- See headcount by region
- What is the average salary at Baozun?
- The average employee salary at Baozun is approximately $38.8k per year.
- Analyze the salary distribution
- How many new job postings does Baozun open per year?
- Through Q2 2026, Baozun opened 44 new job postings. In 2025, Baozun opened 609 new job postings — about 51 per month.
- Track hiring trends by role
- When was Baozun founded and where is it headquartered?
- Baozun was founded in 2007 and is headquartered in Shanghai, China.
- Compare Baozun to industry peers
Speak with a workforce expert about Baozun.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.