How many employees work at Baozun?
Baozun, Inc. (9991) has approximately 6,790 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Baozun’s total headcount has declined 8.5% from 7,419 employees in 2023 to 6,790 in 2026.
Is Baozun hiring right now?
Yes, Baozun is actively hiring. Baozun had 10 active job postings in 2026, a 163.0% decline from 2025 — see job openings & hiring trends.
About Baozun’s Workforce
Baozun, Inc. (9991) is a Digital Commerce Services company that employs 6,790 people worldwide as of March 2026. It is the 6th-largest by headcount among its peers. Founded in 2007, the company is headquartered in Shanghai, China and trades on the Hong Kong Stock Exchange.
Baozun's workforce has declined 8.5% from 2023 to 2026, down 2.2% year over year in 2026. It fell to a low of 6,790 in 2026 Q1 before recovering. Its workforce is concentrated most in East Asia (98.1%), followed by Southeast Asia (1.5%) and Southern Europe (0.2%).
Baozun's functional groups are Finance and Operations (37.1%), Sales and Marketing (32.0%), and Engineering (30.9%). The average salary is $39,034, ranging from a median of $67,000 in Southeast Asia to $33,000 in East Asia, up 2.5% year over year in 2026.
Baozun's active job postings fell 163.0% in 2026 to 10, with new postings per month cooling from 69 in 2023 to 12 in 2026. Overall employee sentiment is negative but improving.
Sourced from Revelio Labs workforce data.
- Ticker
- Hong Kong Stock Exchange: 9991
- Headquarters
- Shanghai, China
- Founded
- 2007
- Industry
- Digital Commerce Services
- Employees
- 6,790
- YoY
- -2.2% (-195)
As of March 2026
Baozun workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Baozun. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBaozun Annual Employee Count (2023-2026)
- Baozun had 6,790 employees in 2026, a 2.2% decline (-195) from 2025.
- Baozun had 6,809 employees in 2025, a 3.3% decline (-375) from 2024.
- Baozun had 7,184 employees in 2024, a 0.6% decline (+15) from 2023.
- Baozun had 7,169 employees in 2023, a 1.1% decline (-159) from 2022.
Baozun's total workforce has declined from 7,419 employees in 2023 to 6,790 in 2026.
Baozun, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 6,790 | -195 | -2.2% |
| 2025 | Q4 | 6,809 | -375 | -3.3% |
| 2025 | Q3 | 6,843 | -444 | -4.3% |
| 2025 | Q2 | 6,819 | -458 | -5.2% |
| 2025 | Q1 | 6,985 | -195 | -2.0% |
| 2024 | Q4 | 7,184 | +15 | -0.6% |
| 2024 | Q3 | 7,287 | +83 | +2.4% |
| 2024 | Q2 | 7,277 | -142 | -0.4% |
| 2024 | Q1 | 7,180 | -151 | -0.7% |
| 2023 | Q4 | 7,169 | -159 | -1.1% |
| 2023 | Q3 | 7,204 | -243 | -2.5% |
| 2023 | Q2 | 7,419 | -155 | +1.0% |
See Baozun's complete headcount history, including quarterly breakdowns.
Get the DataBaozun Employee Count by Region (2026)
East Asia accounts for the largest share of Baozun's global workforce with approximately 98% of total employees, followed by Southeast Asia and Southern Europe.
Baozun employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 6,654 | 98.1% |
| Southeast Asia | 101 | 1.5% |
| Southern Europe | 11 | 0.2% |
| Northern Europe | 5 | 0.1% |
| Western Europe | 4 | 0.1% |
| North America | 3 | 0.0% |
| Arab States | 3 | 0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBaozun Employee Count by Department (2026)
Baozun's employee groups are Finance and Operations (37.1%), Sales and Marketing (32.0%), and Engineering (30.9%).
Baozun employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 2,519 | 37.1% |
| Sales and Marketing | 2,173 | 32.0% |
| Engineering | 2,097 | 30.9% |
Compare Baozun's department mix to industry peers.
See Full DataBaozun Employee Salary by Region (2026)
Baozun's average employee salary is $39,034 globally. Employees in Southeast Asia receive the highest compensation, with median pay approximately 1.7x the global average. Pay is lowest in East Asia, at a median of $33,000.
Baozun median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Southeast Asia | $67,000 |
| East Asia | $33,000 |
Unlock salary by role, level, and city — and compare to Baozun's industry peers.
Unlock Salary DataBaozun Job Openings and Hiring Trends (2023-2026)
- Baozun had 10 active job postings in 2026, a 163.0% decline (-26) from 2025.
- Baozun had 36 active job postings in 2025, a 92.5% decline (-62) from 2024.
- Baozun had 98 active job postings in 2024, a 19.4% decline (-21) from 2023.
- Baozun had 119 active job postings in 2023, a 80.1% decline from 2022.
- Hiring velocity in 2026: 12 new roles/month, down from 51 in 2025 and 66 in 2024.
Baozun's hiring is slowing: active job postings fell 163.0% in 2026 to 10, with new postings per month cooling from 69 in 2023 to 12 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBaozun Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Baozun's workforce based on public professional data. Overall sentiment is negative and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Baozun
- How fast is Baozun growing?
- In 2026, Baozun's headcount shrank 2.2% to 6,790 employees, down from 6,985 in 2025.
- See the full headcount history
- Where are Baozun employees located?
- Most Baozun employees are based in East Asia (98.1% of headcount), followed by Southeast Asia and Southern Europe.
- Explore where the workforce is based
- What is the average salary at Baozun?
- The average employee salary at Baozun is approximately $39k per year.
- Analyze the salary distribution
- How many new job postings does Baozun open per year?
- In Q1 2026, Baozun opened 35 new job postings. In 2025, Baozun opened 609 new job postings — about 51 per month.
- Track hiring trends by role
- When was Baozun founded and where is it headquartered?
- Baozun was founded in 2007 and is headquartered in Shanghai, China.
- Compare Baozun to industry peers
Speak with a workforce expert about Baozun.
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