How many employees work at AppFolio?
AppFolio, Inc. (APPF) has approximately 1,711 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. AppFolio’s total headcount has declined 4.9% from 1,800 employees in 2023 to 1,711 in 2026.
Is AppFolio hiring right now?
Yes, AppFolio is actively hiring. AppFolio had 71 active job postings in 2026, a 60.6% increase from 2025 — see job openings & hiring trends.
About AppFolio’s Workforce
AppFolio, Inc. (APPF) is an Information Technology Services company that employs 1,711 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2006, the company is headquartered in Santa Barbara, California and trades on the NASDAQ.
AppFolio's workforce has declined 4.9% from 2023 to 2026, down 1.0% year over year in 2026. It fell to a low of 1,616 in 2024 Q1 before recovering. Its workforce is concentrated most in North America (97.4%), followed by Southeast Asia (1.0%) and South Asia (0.6%).
AppFolio's functional groups are Finance and Operations (42.7%), Engineering (37.4%), and Sales and Marketing (19.9%). The average salary is $136,497, ranging from a median of $133,000 in North America to $9,000 in Southeast Asia, up 2.3% year over year in 2026.
AppFolio's active job postings rose 60.6% in 2026 to 71, with new postings per month climbing from 30 in 2023 to 46 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Ticker
- NASDAQ: APPF
- Headquarters
- Santa Barbara, California
- Founded
- 2006
- Industry
- Information Technology Services
- Employees
- 1,711
- YoY
- -1.0% (+0)
As of March 2026
AppFolio workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for AppFolio. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsAppFolio Annual Employee Count (2023-2026)
- AppFolio had 1,711 employees in 2026, a 1.0% decline from 2025.
- AppFolio had 1,711 employees in 2025, a 0.7% decline (+16) from 2024.
- AppFolio had 1,695 employees in 2024, a 0.8% increase (+65) from 2023.
- AppFolio had 1,630 employees in 2023, a 5.7% decline (-196) from 2022.
AppFolio's total workforce has grown from 1,616 employees in 2024 to 1,711 in 2026. AppFolio's headcount peaked at 1,800 in 2023 before declining in 2024 and recovering through 2025 and 2026.
AppFolio, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,711 | +0 | -1.0% |
| 2025 | Q4 | 1,711 | +16 | -0.7% |
| 2025 | Q3 | 1,726 | +59 | +0.3% |
| 2025 | Q2 | 1,738 | +92 | +1.0% |
| 2025 | Q1 | 1,711 | +95 | +0.8% |
| 2024 | Q4 | 1,695 | +65 | +0.8% |
| 2024 | Q3 | 1,667 | -40 | -1.8% |
| 2024 | Q2 | 1,646 | -154 | -4.5% |
| 2024 | Q1 | 1,616 | -197 | -4.8% |
| 2023 | Q4 | 1,630 | -196 | -5.7% |
| 2023 | Q3 | 1,707 | -117 | -3.9% |
| 2023 | Q2 | 1,800 | +5 | -1.2% |
See AppFolio's complete headcount history, including quarterly breakdowns.
Get the DataAppFolio Employee Count by Region (2026)
North America accounts for the largest share of AppFolio's global workforce with approximately 97% of total employees, followed by Southeast Asia and South Asia.
AppFolio employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,588 | 97.4% |
| Southeast Asia | 16 | 1.0% |
| South Asia | 10 | 0.6% |
| Sub-Saharan Africa | 4 | 0.3% |
| Western Europe | 3 | 0.2% |
| Eastern Europe | 3 | 0.2% |
| East Asia | 2 | 0.1% |
| Pacific Islands | 2 | 0.1% |
| Central and Western Asia | 1 | 0.1% |
| Central America and the Caribbean | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataAppFolio Employee Count by Department (2026)
AppFolio's employee groups are Finance and Operations (42.7%), Engineering (37.4%), and Sales and Marketing (19.9%).
AppFolio employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 730 | 42.7% |
| Engineering | 640 | 37.4% |
| Sales and Marketing | 341 | 19.9% |
Compare AppFolio's department mix to industry peers.
See Full DataAppFolio Employee Salary by Region (2026)
AppFolio's average employee salary is $136,497 globally. Employees in North America receive the highest compensation. Pay is lowest in Southeast Asia, at a median of $9,000.
AppFolio median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $133,000 |
| Western Europe | $88,000 |
| South Asia | $29,000 |
| Eastern Europe | $19,000 |
| Sub-Saharan Africa | $12,000 |
| Southeast Asia | $9,000 |
Unlock salary by role, level, and city — and compare to AppFolio's industry peers.
Unlock Salary DataAppFolio Job Openings and Hiring Trends (2023-2026)
- AppFolio had 71 active job postings in 2026, a 60.6% increase (+24) from 2025.
- AppFolio had 47 active job postings in 2025, a 29.3% increase (+12) from 2024.
- AppFolio had 35 active job postings in 2024, a 55.7% decline (-27) from 2023.
- AppFolio had 62 active job postings in 2023, a 71.5% decline from 2022.
- Hiring velocity in 2026: 46 new roles/month, down from 59 in 2025 and 56 in 2024.
AppFolio's hiring is accelerating: active job postings rose 60.6% in 2026 to 71, with new postings per month climbing from 30 in 2023 to 46 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataAppFolio Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across AppFolio's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About AppFolio
- How fast is AppFolio growing?
- In 2026, AppFolio's headcount shrank 1.0% to 1,711 employees.
- See the full headcount history
- Where are AppFolio employees located?
- Most AppFolio employees are based in North America (97.4% of headcount), followed by Southeast Asia and South Asia.
- Explore where the workforce is based
- What is the average salary at AppFolio?
- The average employee salary at AppFolio is approximately $136.5k per year.
- Analyze the salary distribution
- How many new job postings does AppFolio open per year?
- In Q1 2026, AppFolio opened 139 new job postings. In 2025, AppFolio opened 703 new job postings — about 59 per month.
- Track hiring trends by role
- When was AppFolio founded and where is it headquartered?
- AppFolio was founded in 2006 and is headquartered in Santa Barbara, California.
- Compare AppFolio to industry peers
Speak with a workforce expert about AppFolio.
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