How many employees work at Second Cup?
Second Cup Ltd. /Private Group/ has approximately 1,753 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Second Cup’s total headcount has declined 12.8% from 2,011 employees in 2023 to 1,753 in 2026.
Is Second Cup hiring right now?
Yes, Second Cup is actively hiring. Second Cup had 4 active job postings in 2026, a 111.1% decline from 2025 — see job openings & hiring trends.
About Second Cup’s Workforce
Second Cup Ltd. /Private Group/ is a Hospitality and Tourism Management company that employs 1,753 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 1975, the company is headquartered in Mississauga, Canada.
Second Cup's workforce has declined 12.8% from 2023 to 2026, down 2.4% year over year in 2026. It fell to a low of 1,752 in 2025 Q3 before recovering. Its workforce is concentrated most in North America (77.2%), followed by South Asia (7.8%) and Arab States (5.3%).
Second Cup's functional groups are Sales and Marketing (61.5%), Finance and Operations (21.3%), and Engineering (17.2%), with Finance and Operations growing fastest (up 7.7%). The average salary is $27,169, ranging from a median of $27,000 in Arab States to $4,000 in South Asia, down 4.5% year over year in 2026.
Second Cup's active job postings fell 111.1% in 2026 to 4. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Mississauga, Canada
- Founded
- 1975
- Industry
- Hospitality and Tourism Management
- Employees
- 1,753
- YoY
- -2.4% (-75)
As of March 2026
Second Cup workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Second Cup. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSecond Cup Annual Employee Count (2023-2026)
- Second Cup had 1,753 employees in 2026, a 2.4% decline (-75) from 2025.
- Second Cup had 1,814 employees in 2025, a 1.4% decline (-82) from 2024.
- Second Cup had 1,896 employees in 2024, a 1.7% decline (-173) from 2023.
- Second Cup had 2,069 employees in 2023, a 3.1% increase (-52) from 2022.
Second Cup's total workforce has grown from 1,752 employees in 2025 to 1,753 in 2026. Second Cup's headcount peaked at 2,129 in 2023 before declining in 2025 and recovering through 2026.
Second Cup Ltd. /Private Group/ quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,753 | -75 | -2.4% |
| 2025 | Q4 | 1,814 | -82 | -1.4% |
| 2025 | Q3 | 1,752 | -147 | -5.5% |
| 2025 | Q2 | 1,780 | -121 | -3.4% |
| 2025 | Q1 | 1,828 | -185 | -2.9% |
| 2024 | Q4 | 1,896 | -173 | -1.7% |
| 2024 | Q3 | 1,899 | -230 | -1.5% |
| 2024 | Q2 | 1,901 | -110 | +4.0% |
| 2024 | Q1 | 2,013 | -41 | +5.0% |
| 2023 | Q4 | 2,069 | -52 | +3.1% |
| 2023 | Q3 | 2,129 | +30 | +6.3% |
| 2023 | Q2 | 2,011 | -8 | +4.8% |
See Second Cup's complete headcount history, including quarterly breakdowns.
Get the DataSecond Cup Employee Count by Region (2026)
North America accounts for the largest share of Second Cup's global workforce with approximately 77% of total employees, followed by South Asia and Arab States.
Second Cup employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,344 | 77.2% |
| South Asia | 136 | 7.8% |
| Arab States | 93 | 5.3% |
| Sub-Saharan Africa | 65 | 3.7% |
| North Africa | 28 | 1.6% |
| Central and Western Asia | 24 | 1.4% |
| Southern Europe | 22 | 1.3% |
| Northern Europe | 22 | 1.3% |
| Pacific Islands | 4 | 0.2% |
| East Asia | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSecond Cup Employee Count by Department (2026)
Second Cup's employee groups are Sales and Marketing (61.5%), Finance and Operations (21.3%), and Engineering (17.2%).
Second Cup employees by department
| Department | Employees | % of Total |
|---|---|---|
| Sales and Marketing | 1,067 | 61.5% |
| Finance and Operations | 370 | 21.3% |
| Engineering | 299 | 17.2% |
Compare Second Cup's department mix to industry peers.
See Full DataSecond Cup Employee Salary by Region (2026)
Second Cup's average employee salary is $27,169 globally. Employees in Arab States receive the highest compensation. Pay is lowest in South Asia, at a median of $4,000.
Second Cup median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $41,000 |
| Arab States | $27,000 |
| North America | $25,000 |
| Southern Europe | $16,000 |
| Central and Western Asia | $9,000 |
| North Africa | $7,000 |
| Sub-Saharan Africa | $5,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Second Cup's industry peers.
Unlock Salary DataSecond Cup Job Openings and Hiring Trends (2023-2026)
- Second Cup had 4 active job postings in 2026, a 111.1% decline (-5) from 2025.
- Second Cup had 9 active job postings in 2025, a 75.9% decline (-11) from 2024.
- Second Cup had 20 active job postings in 2024, a 75.9% increase (+11) from 2023.
- Second Cup had 9 active job postings in 2023, a 66.7% decline from 2022.
- Hiring velocity in 2026: 8 new roles/month, down from 10 in 2025 and 9 in 2024.
Second Cup's active job postings fell 111.1% in 2026 to 4.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSecond Cup Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Second Cup's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Second Cup
- How fast is Second Cup growing?
- In 2026, Second Cup's headcount shrank 2.4% to 1,753 employees, down from 1,828 in 2025.
- See the full headcount history
- Where are Second Cup employees located?
- Most Second Cup employees are based in North America (77.2% of headcount), followed by South Asia and Arab States.
- Explore where the workforce is based
- What is the average salary at Second Cup?
- The average employee salary at Second Cup is approximately $27.2k per year.
- Analyze the salary distribution
- How many new job postings does Second Cup open per year?
- In Q1 2026, Second Cup opened 25 new job postings. In 2025, Second Cup opened 119 new job postings — about 10 per month.
- Track hiring trends by role
- When was Second Cup founded and where is it headquartered?
- Second Cup was founded in 1975 and is headquartered in Mississauga, Canada.
- Compare Second Cup to industry peers
Speak with a workforce expert about Second Cup.
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