How many employees work at Sanrio?

Sanrio Co., Ltd. has 627 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is 11.0%.

Data source: Revelio Labs Coverage: Global workforce Latest update: December 2025

About Sanrio

Shintaro Tsuji founded Sanrio Company Ltd. (株式会社サンリオ) in Tokyo in 1960 with the motto “Small Gift, Big Smile” and the aim of bringing happiness to people’s lives through inexpensive goods. His Company is today not only home to superstar Hello Kitty, but a Global brand concentrating on developing significant marketing strategies for classic properties like My Melody, Keroppi, Badtz Maru, Little Twin Stars and new acquisitions like british icons Mr. Men and Little Miss. Capital: 10 billion yen (as of March 31, 2011). Consolidated Net Sales: 76 billion yen (FY3/11). Principal Business Activities: Planning and Sale of Social Communication Gifts, Greeting Cards and Books, Copyright Licensing, Operation of Restaurants, Production, Promotion and Distribution of Movies, Production and Sale of Videos and DVDs, Planning and Presentation of Musicals, Live Performances, Planning and Operation of Theme Parks.

As of December 2025

Sanrio
workforce metrics

Headcount

627

Avg. Salary

$58.6k

Tenure

4.6yr

Growth Rate

11.0%

Hiring Rate

Attrition Rate

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Employee Headcount

Interactive chart of Sanrio annual worldwide employee count from 2023 to 2025.

  • Sanrio total number of employees in 2025 was 629, a 11.0% increase from 2024.
  • Sanrio total number of employees in 2024 was 564, a 8.4% increase from 2023.
  • Sanrio total number of employees in 2023 was 518, a 3.2% increase from 2022.

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Employee Geographic Breakdown

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Employee Role Breakdown

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Employee Compensation

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Active Job Postings

Interactive chart of Sanrio annual active job postings from 2023 to 2025.

  • Sanrio active job postings in 2025 was 52, a 14.3% decline from 2024.
  • Sanrio active job postings in 2024 was 60, a 72.7% increase from 2023.
  • Sanrio active job postings in 2023 was 28, a 80.0% increase from 2022.

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Employee Sentiment

Sentiment Topics

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