How many employees work at Hallmark Cards?
Hallmark Cards, Inc. has approximately 30,104 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Hallmark Cards's total headcount has declined 2.9% from 30,992 employees in 2023 to 30,104 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Hallmark Cards hiring right now?
Yes, Hallmark Cards is actively hiring. Hallmark Cards had 1,151 active job postings in 2025, a 16.2% decline from 2024 — see job openings & hiring trends.
About Hallmark Cards's Workforce
Hallmark Cards, Inc. is a Retail and Consumer Goods company that employs 30,104 people worldwide as of December 2025. It is the 3rd-largest by headcount among its peers. Founded in 1910, the company is headquartered in Kansas City, Missouri.
Hallmark Cards's workforce has declined 2.9% from 2023 to 2025, down 1.8% year over year in 2025. Its workforce is concentrated most in the United States (83.8%), followed by the United Kingdom (4.4%) and Canada (4.0%), with the United Kingdom, its fastest-growing location, up 1.3%.
Hallmark Cards's largest functional groups are Finance and Operations (50.2%), Engineering (31.8%), and Sales and Marketing (18.0%). Median employee tenure is 5.1 years. The average salary is $45,232, ranging from a median of $37,000 in Pacific Islands to $17,000 in Central America and the Caribbean.
Hallmark Cards's active job postings fell 16.2% in 2025 to 1,151, with new postings per month cooling from 1,618 in 2023 to 854 in 2025. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of December 2025
Hallmark Cards
workforce metrics
Headcount
30.1k
1.8% YoY
Avg. Salary
$45.2k
0.7% YoY
Tenure
5.1yr
0.0yr YoY
Growth Rate
-1.8%
1.5pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Hallmark Cards. Compare to peers, export the dataset, and access the full quarterly history.
- Hallmark Cards had 30,104 employees in 2025, a 1.8% decline (-546) from 2024.
- Hallmark Cards had 30,650 employees in 2024, a 0.3% decline (-102) from 2023.
- Hallmark Cards had 30,752 employees in 2023, a 1.1% decline (-343) from 2022.
Hallmark Cards's total workforce has declined from 30,992 employees in 2023 to 30,104 in 2025.
Hallmark Cards, Inc. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 30,104 | -546 | -1.8% |
| 2025 | Q3 | 30,244 | -486 | -1.6% |
| 2025 | Q2 | 30,428 | -343 | -1.1% |
| 2025 | Q1 | 30,519 | -177 | -0.6% |
| 2024 | Q4 | 30,650 | -102 | -0.3% |
| 2024 | Q3 | 30,730 | -149 | -0.5% |
| 2024 | Q2 | 30,771 | -150 | -0.5% |
| 2024 | Q1 | 30,696 | -296 | -1.0% |
| 2023 | Q4 | 30,752 | -343 | -1.1% |
| 2023 | Q3 | 30,879 | -358 | -1.2% |
| 2023 | Q2 | 30,921 | -427 | -1.4% |
| 2023 | Q1 | 30,992 | -287 | -0.9% |
Want to see Hallmark Cards's complete headcount history back to 2017, including quarterly breakdowns?
The United States accounts for the largest share of Hallmark Cards's global workforce with approximately 84% of total employees, followed by the United Kingdom and Canada. Hallmark Cards's headcount in the United Kingdom is growing fastest among its major locations, up 1.3% year over year in 2025.
Hallmark Cards employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 25,162 | 83.8% | -1.1% |
| United Kingdom | 1,333 | 4.4% | +1.3% |
| Canada | 1,193 | 4.0% | -1.4% |
| Australia | 335 | 1.1% | -0.4% |
| Mexico | 322 | 1.1% | -2.0% |
| India | 219 | 0.7% | -0.1% |
| China | 199 | 0.7% | +0.0% |
| Netherlands | 161 | 0.5% | -0.2% |
| Hong Kong | 142 | 0.5% | -1.7% |
| Vietnam | 136 | 0.5% | +26.5% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Hallmark Cards's largest employee groups are Finance and Operations (50.2%), Engineering (31.8%), and Sales and Marketing (18.0%).
Hallmark Cards employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 14,348 | 50.2% | -0.6% |
| Engineering | 9,099 | 31.8% | -1.4% |
| Sales and Marketing | 5,136 | 18.0% | -1.2% |
Compare Hallmark Cards's department mix to industry peers.
Hallmark Cards's average employee salary is $45,232 globally. Employees in Pacific Islands receive the highest compensation. Pay is lowest in Central America and the Caribbean, at a median of $17,000.
Hallmark Cards median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $37,000 |
| Western Europe | $34,000 |
| Northern America | $33,000 |
| Northern Europe | $33,000 |
| Eastern Asia | $31,000 |
| Southern Europe | $26,000 |
| Arab States | $22,000 |
| Central and Western Asia | $20,000 |
| Eastern Europe | $19,000 |
| Central America and the Caribbean | $17,000 |
| Southern America | $12,000 |
| South-Eastern Asia | $10,000 |
| Sub-Saharan Africa | $5,000 |
| Southern Asia | $4,000 |
| Northern Africa | $4,000 |
Unlock salary by role, level, and city — and compare to Hallmark Cards's industry peers.
- Hallmark Cards had 1,151 active job postings in 2025, a 16.2% decline (-203) from 2024.
- Hallmark Cards had 1,354 active job postings in 2024, a 17.0% increase (+212) from 2023.
- Hallmark Cards had 1,142 active job postings in 2023, a 55.2% decline from 2022.
- Hiring velocity in 2025: 854 new roles/month, down from 1,110 in 2024 and 1,618 in 2023. New metric
Hallmark Cards's hiring is slowing: active job postings fell 16.2% in 2025 to 1,151, with new postings per month cooling from 1,618 in 2023 to 854 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Hallmark Cards's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Retail and Consumer Goods Companies by Employee Count
- How fast is Hallmark Cards growing?
- In 2025, Hallmark Cards's headcount shrank 1.8% to 30,104 employees, down from 30,650 in 2024.
- Where are Hallmark Cards employees located?
- Most Hallmark Cards employees are based in the United States (83.8% of headcount), followed by the United Kingdom and Canada.
- What is the average salary at Hallmark Cards?
- The average employee salary at Hallmark Cards is approximately $45.2k per year.
- How many people does Hallmark Cards hire per year?
- In 2025, Hallmark Cards opened roughly 10,248 new roles — about 854 per month.
- When was Hallmark Cards founded and where is it headquartered?
- Hallmark Cards was founded in 1910 and is headquartered in Kansas City, Missouri.
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