How many employees work at GfK?
GfK GmbH has approximately 8,954 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. GfK's total headcount has declined 12.9% from 10,278 employees in 2023 to 8,954 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is GfK hiring right now?
Yes, GfK is actively hiring. GfK had 8 active job postings in 2025, a 165.6% decline from 2024 — see job openings & hiring trends.
About GfK's Workforce
GfK GmbH is a Marketing and Advertising Services company that employs 8,954 people worldwide as of December 2025. It is the 5th-largest by headcount among its peers. Founded in 1984, the company is headquartered in Aschaffenburg, Germany.
GfK's workforce has declined 12.9% from 2023 to 2025, down 4.1% year over year in 2025. It fell to a low of 8,954 in 2025 Q4 before recovering. Its workforce is concentrated most in India (19.1%), followed by Germany (10.2%) and the United States (7.4%), with India, its fastest-growing location, up 3.9%.
GfK's largest functional groups are Finance and Operations (44.3%), Engineering (35.5%), and Sales and Marketing (20.2%). Median employee tenure is 4.7 years. The average salary is $42,979, ranging from a median of $92,000 in Northern America to $7,000 in Southern Asia.
GfK's active job postings fell 165.6% in 2025 to 8, with new postings per month cooling from 259 in 2023 to 29 in 2025. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of December 2025
GfK
workforce metrics
Headcount
9k
4.1% YoY
Avg. Salary
$43k
3.7% YoY
Tenure
4.7yr
0.1yr YoY
Growth Rate
-4.1%
1.7pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GfK. Compare to peers, export the dataset, and access the full quarterly history.
- GfK had 8,954 employees in 2025, a 4.1% decline (-373) from 2024.
- GfK had 9,327 employees in 2024, a 5.8% decline (-555) from 2023.
- GfK had 9,882 employees in 2023, a 3.9% decline (-390) from 2022.
GfK's total workforce has declined from 10,278 employees in 2023 to 8,954 in 2025.
GfK GmbH — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 8,954 | -373 | -4.1% |
| 2025 | Q3 | 8,989 | -524 | -5.7% |
| 2025 | Q2 | 9,091 | -606 | -6.4% |
| 2025 | Q1 | 9,219 | -624 | -6.5% |
| 2024 | Q4 | 9,327 | -555 | -5.8% |
| 2024 | Q3 | 9,513 | -516 | -5.3% |
| 2024 | Q2 | 9,697 | -493 | -5.0% |
| 2024 | Q1 | 9,843 | -435 | -4.3% |
| 2023 | Q4 | 9,882 | -390 | -3.9% |
| 2023 | Q3 | 10,029 | -187 | -1.8% |
| 2023 | Q2 | 10,190 | -18 | -0.2% |
| 2023 | Q1 | 10,278 | +82 | +0.8% |
Want to see GfK's complete headcount history back to 2017, including quarterly breakdowns?
India accounts for the largest share of GfK's global workforce with approximately 19% of total employees, followed by Germany and the United States. GfK's headcount in India is growing fastest among its major locations, up 3.9% year over year in 2025.
GfK employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 1,712 | 19.1% | +3.9% |
| Germany | 911 | 10.2% | -4.9% |
| United States | 659 | 7.4% | -1.4% |
| Pakistan | 607 | 6.8% | -2.8% |
| Bulgaria | 438 | 4.9% | -6.1% |
| United Kingdom | 408 | 4.5% | -6.3% |
| China | 380 | 4.2% | -1.5% |
| Malaysia | 299 | 3.3% | +1.4% |
| Brazil | 271 | 3.0% | -0.3% |
| Spain | 233 | 2.6% | -0.7% |
Drill into city-level data, hiring trends by region and historic geographic shifts
GfK's largest employee groups are Finance and Operations (44.3%), Engineering (35.5%), and Sales and Marketing (20.2%).
GfK employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 3,824 | 44.3% | -1.7% |
| Engineering | 3,070 | 35.5% | +0.3% |
| Sales and Marketing | 1,743 | 20.2% | -3.5% |
Compare GfK's department mix to industry peers.
GfK's average employee salary is $42,979 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.1x the global average. Pay is lowest in Southern Asia, at a median of $7,000.
GfK median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $92,000 |
| Western Europe | $75,000 |
| Northern Europe | $68,000 |
| Pacific Islands | $67,000 |
| Eastern Asia | $41,000 |
| Arab States | $40,000 |
| Southern Europe | $35,000 |
| Eastern Europe | $26,000 |
| Central and Western Asia | $25,000 |
| Central America and the Caribbean | $21,000 |
| South-Eastern Asia | $16,000 |
| Southern America | $12,000 |
| Sub-Saharan Africa | $11,000 |
| Northern Africa | $10,000 |
| Southern Asia | $7,000 |
Unlock salary by role, level, and city — and compare to GfK's industry peers.
- GfK had 8 active job postings in 2025, a 165.6% decline (-77) from 2024.
- GfK had 85 active job postings in 2024, a 68.2% decline (-88) from 2023.
- GfK had 173 active job postings in 2023, a 97.6% decline from 2022.
- Hiring velocity in 2025: 29 new roles/month, down from 175 in 2024 and 259 in 2023. New metric
GfK's hiring is slowing: active job postings fell 165.6% in 2025 to 8, with new postings per month cooling from 259 in 2023 to 29 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across GfK's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is GfK growing?
- In 2025, GfK's headcount shrank 4.1% to 8,954 employees, down from 9,327 in 2024.
- Where are GfK employees located?
- Most GfK employees are based in India (19.1% of headcount), followed by Germany and the United States.
- What is the average salary at GfK?
- The average employee salary at GfK is approximately $43k per year.
- How many people does GfK hire per year?
- In 2025, GfK opened roughly 348 new roles — about 29 per month.
- When was GfK founded and where is it headquartered?
- GfK was founded in 1984 and is headquartered in Aschaffenburg, Germany.
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