How many employees work at YouGov?
YouGov Plc (YOU) has approximately 3,177 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. YouGov's total headcount has grown 35.4% from 2,346 employees in 2023 to 3,177 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is YouGov hiring right now?
Yes, YouGov is actively hiring. YouGov had 114 active job postings in 2025, a 25.3% decline from 2024 — see job openings & hiring trends.
About YouGov's Workforce
YouGov Plc (YOU) is an Information Technology Services company that employs 3,177 people worldwide as of December 2025. It is the 11th-largest by headcount among its peers. Founded in 1998, the company is headquartered in London, United Kingdom and trades on the London Stock Exchange.
YouGov's workforce has grown 35.4% from 2023 to 2025, up 8.9% year over year in 2025. Its workforce is concentrated most in India (21.2%), followed by the United Kingdom (13.6%) and the United States (13.4%), with Poland, its fastest-growing location.
YouGov's largest functional groups are Finance and Operations (45.7%), Engineering (28.5%), and Sales and Marketing (25.8%), with Engineering growing fastest (up 5.3%). Median employee tenure is 2.9 years. The average salary is $66,805, ranging from a median of $104,000 in Northern America to $9,000 in Southern Asia.
YouGov's active job postings fell 25.3% in 2025 to 114, with new postings per month cooling from 116 in 2023 to 107 in 2025. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of December 2025
YouGov
workforce metrics
Headcount
3.2k
8.9% YoY
Avg. Salary
$66.8k
2.5% YoY
Tenure
2.9yr
0.4yr YoY
Growth Rate
8.9%
3.1pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for YouGov. Compare to peers, export the dataset, and access the full quarterly history.
- YouGov had 3,177 employees in 2025, a 8.9% increase (+272) from 2024.
- YouGov had 2,905 employees in 2024, a 5.8% increase (+164) from 2023.
- YouGov had 2,741 employees in 2023, a 15.9% increase (+405) from 2022.
YouGov's total workforce has grown from 2,346 employees in 2023 to 3,177 in 2025.
YouGov Plc — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 3,177 | +272 | +8.9% |
| 2025 | Q3 | 3,166 | +327 | +10.9% |
| 2025 | Q2 | 2,998 | +145 | +5.0% |
| 2025 | Q1 | 2,945 | +104 | +3.6% |
| 2024 | Q4 | 2,905 | +164 | +5.8% |
| 2024 | Q3 | 2,839 | +228 | +8.4% |
| 2024 | Q2 | 2,853 | +337 | +12.6% |
| 2024 | Q1 | 2,841 | +495 | +19.1% |
| 2023 | Q4 | 2,741 | +405 | +15.9% |
| 2023 | Q3 | 2,611 | +313 | +12.8% |
| 2023 | Q2 | 2,516 | +278 | +11.7% |
| 2023 | Q1 | 2,346 | +176 | +7.8% |
Want to see YouGov's complete headcount history back to 2017, including quarterly breakdowns?
India accounts for the largest share of YouGov's global workforce with approximately 21% of total employees, followed by the United Kingdom and the United States. YouGov's headcount in Poland is growing fastest among its major locations, up 11.4% year over year in 2025.
YouGov employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 679 | 21.2% | +4.7% |
| United Kingdom | 435 | 13.6% | +5.8% |
| United States | 430 | 13.4% | +3.7% |
| Germany | 415 | 12.9% | +5.0% |
| Romania | 207 | 6.4% | +4.6% |
| Poland | 105 | 3.3% | +11.4% |
| Italy | 89 | 2.8% | +6.5% |
| Switzerland | 74 | 2.3% | -2.9% |
| Denmark | 62 | 1.9% | +1.5% |
| France | 60 | 1.9% | +10.6% |
Drill into city-level data, hiring trends by region and historic geographic shifts
YouGov's largest employee groups are Finance and Operations (45.7%), Engineering (28.5%), and Sales and Marketing (25.8%).
YouGov employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 1,454 | 45.7% | +3.6% |
| Engineering | 909 | 28.5% | +5.3% |
| Sales and Marketing | 822 | 25.8% | +5.0% |
Compare YouGov's department mix to industry peers.
YouGov's average employee salary is $66,805 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.6x the global average. Pay is lowest in Southern Asia, at a median of $9,000.
YouGov median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $104,000 |
| Pacific Islands | $94,000 |
| Northern Europe | $92,000 |
| Western Europe | $84,000 |
| Arab States | $69,000 |
| Eastern Asia | $49,000 |
| Southern Europe | $44,000 |
| Eastern Europe | $33,000 |
| Sub-Saharan Africa | $27,000 |
| Central and Western Asia | $24,000 |
| South-Eastern Asia | $23,000 |
| Southern America | $21,000 |
| Central America and the Caribbean | $18,000 |
| Northern Africa | $9,000 |
| Southern Asia | $9,000 |
Unlock salary by role, level, and city — and compare to YouGov's industry peers.
- YouGov had 114 active job postings in 2025, a 25.3% decline (-33) from 2024.
- YouGov had 147 active job postings in 2024, a 32.5% decline (-57) from 2023.
- YouGov had 204 active job postings in 2023, a 51.9% increase from 2022.
- Hiring velocity in 2025: 107 new roles/month, up from 82 in 2024 and 116 in 2023. New metric
YouGov's hiring is slowing: active job postings fell 25.3% in 2025 to 114, with new postings per month cooling from 116 in 2023 to 107 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across YouGov's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is YouGov growing?
- In 2025, YouGov's headcount grew 8.9% to 3,177 employees, up from 2,905 in 2024.
- Where are YouGov employees located?
- Most YouGov employees are based in India (21.2% of headcount), followed by the United Kingdom and the United States.
- What is the average salary at YouGov?
- The average employee salary at YouGov is approximately $66.8k per year.
- How many people does YouGov hire per year?
- In 2025, YouGov opened roughly 1,284 new roles — about 107 per month.
- When was YouGov founded and where is it headquartered?
- YouGov was founded in 1998 and is headquartered in London, United Kingdom.
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