How many employees work at Which?
Which? Ltd. has approximately 1,154 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Which's total headcount has declined 1.0% from 1,166 employees in 2023 to 1,154 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Which hiring right now?
Yes, Which is actively hiring. Which had 18 active job postings in 2026, a 113.0% increase from 2025 — see job openings & hiring trends.
About Which's Workforce
Which? Ltd. is a Media and Entertainment company that employs 1,154 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 1957, the company is headquartered in London, United Kingdom.
Which's workforce has declined 1.0% from 2023 to 2026, though it is up 3.5% year over year in 2026. It fell to a low of 1,091 in 2024 Q4 before recovering. Its workforce is concentrated most in the United Kingdom (93.1%), followed by India (3.2%) and the United States (1.3%), with the United Kingdom, its fastest-growing location, up 1.3%.
Which's largest functional groups are Finance and Operations (46.3%), Engineering (30.8%), and Sales and Marketing (22.9%), with Engineering growing fastest (up 2.4%). Median employee tenure is 3.7 years. The average salary is $68,856, ranging from a median of $55,000 in Northern Europe to $4,000 in Southern Asia.
Which's active job postings rose 113.0% in 2026 to 18, with new postings per month cooling from 19 in 2023 to 12 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of March 2026
Which
workforce metrics
Headcount
1.2k
3.5% YoY
Avg. Salary
$68.9k
2.3% YoY
Tenure
3.7yr
0.3yr YoY
Growth Rate
3.5%
5.0pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Which. Compare to peers, export the dataset, and access the full quarterly history.
- Which had 1,154 employees in 2026, a 3.5% increase (+40) from 2025.
- Which had 1,149 employees in 2025, a 5.2% increase (+58) from 2024.
- Which had 1,091 employees in 2024, a 4.2% decline (-47) from 2023.
- Which had 1,138 employees in 2023, a 2.6% decline (-30) from 2022.
Which's total workforce has grown from 1,091 employees in 2024 to 1,154 in 2026. Which's headcount peaked at 1,166 in 2023 before declining in 2024 and recovering through 2025 and 2026.
Which? Ltd. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,154 | +40 | +3.5% |
| 2025 | Q4 | 1,149 | +58 | +5.2% |
| 2025 | Q3 | 1,145 | +38 | +3.4% |
| 2025 | Q2 | 1,131 | +14 | +1.2% |
| 2025 | Q1 | 1,114 | -17 | -1.5% |
| 2024 | Q4 | 1,091 | -47 | -4.2% |
| 2024 | Q3 | 1,107 | -48 | -4.2% |
| 2024 | Q2 | 1,117 | -49 | -4.3% |
| 2024 | Q1 | 1,131 | -34 | -2.9% |
| 2023 | Q4 | 1,138 | -30 | -2.6% |
| 2023 | Q3 | 1,155 | -10 | -0.9% |
| 2023 | Q2 | 1,166 | +13 | +1.1% |
Want to see Which's complete headcount history back to 2008, including quarterly breakdowns?
The United Kingdom accounts for the largest share of Which's global workforce with approximately 93% of total employees, followed by India and the United States. Which's headcount in the United Kingdom is growing fastest among its major locations, up 1.3% year over year in 2026.
Which employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 1,064 | 93.1% | +1.3% |
| India | 36 | 3.2% | +0.0% |
| United States | 15 | 1.3% | +0.0% |
| Pakistan | 5 | 0.4% | +0.0% |
| Malaysia | 4 | 0.3% | +0.0% |
| Iraq | 4 | 0.3% | +0.0% |
| Australia | 3 | 0.3% | +0.0% |
| Spain | 3 | 0.2% | +0.0% |
| France | 2 | 0.2% | +0.0% |
| Vietnam | 1 | 0.1% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Which's largest employee groups are Finance and Operations (46.3%), Engineering (30.8%), and Sales and Marketing (22.9%).
Which employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 529 | 46.3% | +1.8% |
| Engineering | 351 | 30.8% | +2.4% |
| Sales and Marketing | 262 | 22.9% | +0.2% |
Compare Which's department mix to industry peers.
Which's average employee salary is $68,856 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in Southern Asia, at a median of $4,000.
Which median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $80,000 |
| Northern Europe | $55,000 |
| Northern America | $52,000 |
| South-Eastern Asia | $16,000 |
| Arab States | $5,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Which's industry peers.
- Which had 18 active job postings in 2026, a 113.0% increase (+2) from 2025.
- Which had 16 active job postings in 2025, a 13.3% increase (+2) from 2024.
- Which had 14 active job postings in 2024, a 6.9% decline (-1) from 2023.
- Which had 15 active job postings in 2023, a 23.5% decline from 2022.
- Hiring velocity in 2026: 12 new roles/month, down from 19 in 2025 and 18 in 2024. New metric
Which's active job postings rose 113.0% in 2026 to 18, with new postings per month cooling from 19 in 2023 to 12 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Which's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Which growing?
- In 2026, Which's headcount grew 3.5% to 1,154 employees, up from 1,114 in 2025.
- Where are Which employees located?
- Most Which employees are based in the United Kingdom (93.1% of headcount), followed by India and the United States.
- What is the average salary at Which?
- The average employee salary at Which is approximately $68.9k per year.
- How many people does Which hire per year?
- In 2026, Which opened roughly 144 new roles — about 12 per month.
- When was Which founded and where is it headquartered?
- Which was founded in 1957 and is headquartered in London, United Kingdom.
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