How many employees work at Whatnot?
Whatnot, Inc. has approximately 1,436 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Whatnot's total headcount has grown 105.1% from 700 employees in 2023 to 1,436 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Whatnot hiring right now?
Yes, Whatnot is actively hiring. Whatnot had 384 active job postings in 2025, a 93.7% increase from 2024 — see job openings & hiring trends.
About Whatnot's Workforce
Whatnot, Inc. is a Digital Commerce Services company that employs 1,436 people worldwide as of December 2025. It is the 4th-largest by headcount among its peers. Founded in 2019, the company is headquartered in San Francisco, California.
Whatnot's workforce has grown 105.1% from 2023 to 2025, and it rose 30.6% year over year in 2025. Its headcount is concentrated most in the United States (77.8%), followed by Ireland (6.2%) and the United Kingdom (5.3%), with Ireland, its fastest-growing location, up 47.9%.
Whatnot's largest functional groups are Engineering (40.8%), Finance and Operations (36.8%), and Sales and Marketing (22.4%), with Sales and Marketing growing fastest (up 18.5%). Median tenure is 1.8 years, and the average salary is $122,826, ranging from a median of $121,000 in Northern America to $11,000 in Southern Asia.
Whatnot's active postings rose 93.7% in 2025 to 384, with new postings per month climbing from 54 in 2023 to 135 in 2025. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Whatnot
workforce metrics
Headcount
1.4k
30.6% YoY
Avg. Salary
$122.8k
1.1% YoY
Tenure
1.8yr
0.5yr YoY
Growth Rate
30.6%
6.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Whatnot. Compare to peers, export the dataset, and access the full quarterly history.
- Whatnot had 1,436 employees in 2025, a 30.6% increase (+381) from 2024.
- Whatnot had 1,055 employees in 2024, a 23.9% increase (+225) from 2023.
- Whatnot had 830 employees in 2023, a 17.3% increase (+133) from 2022.
Whatnot's total workforce has grown from 700 employees in 2023 to 1,436 in 2025.
Whatnot, Inc. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 1,436 | +381 | +30.6% |
| 2025 | Q3 | 1,330 | +359 | +31.2% |
| 2025 | Q2 | 1,216 | +275 | +25.4% |
| 2025 | Q1 | 1,115 | +241 | +24.2% |
| 2024 | Q4 | 1,055 | +225 | +23.9% |
| 2024 | Q3 | 971 | +165 | +18.5% |
| 2024 | Q2 | 941 | +194 | +23.1% |
| 2024 | Q1 | 874 | +174 | +22.1% |
| 2023 | Q4 | 830 | +133 | +17.3% |
| 2023 | Q3 | 806 | +145 | +19.9% |
| 2023 | Q2 | 747 | +161 | +24.2% |
| 2023 | Q1 | 700 | +214 | +36.2% |
Want to see Whatnot's complete headcount history back to 2017, including quarterly breakdowns?
The United States accounts for the largest share of Whatnot's global workforce with approximately 78% of total employees, followed by Ireland and the United Kingdom. Whatnot's headcount in Ireland is growing fastest among its major locations, up 47.9% year over year in 2025.
Whatnot employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 1,113 | 77.8% | +10.6% |
| Ireland | 89 | 6.2% | +47.9% |
| United Kingdom | 76 | 5.3% | +22.8% |
| Poland | 25 | 1.8% | +16.4% |
| India | 15 | 1.1% | +0.0% |
| Germany | 15 | 1.1% | +0.1% |
| Canada | 13 | 0.9% | -8.2% |
| France | 11 | 0.8% | +47.9% |
| China | 9 | 0.6% | +0.0% |
| Australia | 8 | 0.6% | +38.9% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Whatnot's largest employee groups are Engineering (40.8%), Finance and Operations (36.8%), and Sales and Marketing (22.4%).
Whatnot employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 582 | 40.8% | +11.3% |
| Finance and Operations | 526 | 36.8% | +10.1% |
| Sales and Marketing | 320 | 22.4% | +18.5% |
Compare Whatnot's department mix to industry peers.
Whatnot's average employee salary is $122,826 globally. Employees in Northern America receive the highest compensation. Pay is lowest in Southern Asia, at a median of $11,000.
Whatnot median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $121,000 |
| Pacific Islands | $111,000 |
| Western Europe | $103,000 |
| Northern Europe | $88,000 |
| Eastern Europe | $71,000 |
| Eastern Asia | $67,000 |
| South-Eastern Asia | $14,000 |
| Southern Asia | $11,000 |
| Northern Africa | $9,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Whatnot's industry peers.
- Whatnot had 384 active job postings in 2025, a 93.7% increase (+245) from 2024.
- Whatnot had 139 active job postings in 2024, a 121.4% increase (+105) from 2023.
- Whatnot had 34 active job postings in 2023, a 55.3% decline from 2022.
- Hiring velocity in 2025: 135 new roles/month, up from 75 in 2024 and 54 in 2023. New metric
Whatnot's hiring is accelerating: active job postings rose 93.7% in 2025 to 384, with new postings per month climbing from 54 in 2023 to 135 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Whatnot's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Digital Commerce Services Companies by Employee Count
- How fast is Whatnot growing?
- In 2025, Whatnot's headcount grew 30.6% to 1,436 employees, up from 1,055 in 2024.
- Where are Whatnot employees located?
- Most Whatnot employees are based in the United States (77.8% of headcount), followed by Ireland and the United Kingdom.
- What is the average salary at Whatnot?
- The average employee salary at Whatnot is approximately $122.8k per year.
- How many people does Whatnot hire per year?
- In 2025, Whatnot opened roughly 1,620 new roles — about 135 per month.
- When was Whatnot founded and where is it headquartered?
- Whatnot was founded in 2019 and is headquartered in San Francisco, California.
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