How many employees work at Vita Coco?
The Vita Coco Co., Inc. (COCO) has approximately 441 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Vita Coco's total headcount has grown 8.6% from 406 employees in 2023 to 441 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Vita Coco hiring right now?
Yes, Vita Coco is actively hiring. Vita Coco had 63 active job postings in 2026, a 31.2% increase from 2025 — see job openings & hiring trends.
About Vita Coco's Workforce
The Vita Coco Co., Inc. (COCO) is a Food and Beverage company that employs 441 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2004, the company is headquartered in New York City, New York and trades on the NASDAQ.
Vita Coco's workforce has grown 8.6% from 2023 to 2026, and is up 4.7% year over year in 2026. Its headcount is concentrated most in the United States (41.1%), followed by the United Kingdom (13.2%) and India (5.6%), with Germany identified as its fastest-growing location.
Vita Coco's largest groups are Finance and Operations (44.2%), Engineering (36.7%), and Sales and Marketing (19.1%), with Sales and Marketing growing fastest (up 9.1%). The average tenure is 1.8 years, and the average salary is $64,442, with regional medians of $82,000 in Northern America and $4,000 in Southern Asia.
Vita Coco's active job postings rose 31.2% in 2026 to 63, while postings per month have varied from 35 in 2023 to 24 in 2026. Overall sentiment is neutral and flat.
Sourced from Revelio Labs workforce data.
As of March 2026
Vita Coco
workforce metrics
Headcount
441
4.7% YoY
Avg. Salary
$64.4k
7.5% YoY
Tenure
1.8yr
0.2yr YoY
Growth Rate
4.7%
4.7pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Vita Coco. Compare to peers, export the dataset, and access the full quarterly history.
- Vita Coco had 441 employees in 2026, a 4.7% increase (+20) from 2025.
- Vita Coco had 425 employees in 2025, a 0.3% decline (-1) from 2024.
- Vita Coco had 426 employees in 2024, a 1.0% increase (+4) from 2023.
- Vita Coco had 422 employees in 2023, a 6.8% increase (+28) from 2022.
Vita Coco's total workforce has grown from 406 employees in 2023 to 441 in 2026.
The Vita Coco Co., Inc. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 441 | +20 | +4.7% |
| 2025 | Q4 | 425 | -1 | -0.3% |
| 2025 | Q3 | 430 | +10 | +2.5% |
| 2025 | Q2 | 422 | -1 | -0.3% |
| 2025 | Q1 | 421 | -1 | -0.1% |
| 2024 | Q4 | 426 | +4 | +1.0% |
| 2024 | Q3 | 420 | +6 | +1.3% |
| 2024 | Q2 | 423 | +17 | +4.1% |
| 2024 | Q1 | 422 | +29 | +7.0% |
| 2023 | Q4 | 422 | +28 | +6.8% |
| 2023 | Q3 | 414 | +19 | +4.9% |
| 2023 | Q2 | 406 | +11 | +2.9% |
Want to see Vita Coco's complete headcount history back to 2008, including quarterly breakdowns?
The United States accounts for the largest share of Vita Coco's global workforce with approximately 41% of total employees, followed by the United Kingdom and India. Vita Coco's headcount in Germany is growing fastest among its major locations, up 89.0% year over year in 2026.
Vita Coco employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 188 | 41.1% | +5.4% |
| United Kingdom | 60 | 13.2% | +27.2% |
| India | 26 | 5.6% | -2.2% |
| Singapore | 20 | 4.4% | +0.2% |
| Argentina | 8 | 1.8% | -39.7% |
| China | 8 | 1.7% | +0.0% |
| Germany | 7 | 1.6% | +89.0% |
| Cambodia | 7 | 1.4% | +0.0% |
| Nepal | 7 | 1.4% | +0.0% |
| Spain | 6 | 1.4% | +48.7% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Vita Coco's largest employee groups are Finance and Operations (44.2%), Engineering (36.7%), and Sales and Marketing (19.1%).
Vita Coco employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 195 | 44.2% | +5.3% |
| Engineering | 162 | 36.7% | +2.8% |
| Sales and Marketing | 84 | 19.1% | +9.1% |
Compare Vita Coco's department mix to industry peers.
Vita Coco's average employee salary is $64,442 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.3x the global average. Pay is lowest in Southern Asia, at a median of $4,000.
Vita Coco median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $82,000 |
| Western Europe | $60,000 |
| Northern Europe | $57,000 |
| Eastern Asia | $38,000 |
| Southern Europe | $37,000 |
| South-Eastern Asia | $27,000 |
| Arab States | $26,000 |
| Eastern Europe | $17,000 |
| Central America and the Caribbean | $13,000 |
| Central and Western Asia | $11,000 |
| Southern America | $8,000 |
| Sub-Saharan Africa | $7,000 |
| Northern Africa | $6,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Vita Coco's industry peers.
- Vita Coco had 63 active job postings in 2026, a 31.2% increase (+41) from 2025.
- Vita Coco had 22 active job postings in 2025, a 42.9% decline (-12) from 2024.
- Vita Coco had 34 active job postings in 2024, a 11.1% decline (-4) from 2023.
- Vita Coco had 38 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 24 new roles/month, up from 20 in 2025 and 24 in 2024. New metric
Vita Coco's active job postings rose 31.2% in 2026 to 63, with new postings per month cooling from 35 in 2023 to 24 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Vita Coco's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Food and Beverage Companies by Employee Count
- How fast is Vita Coco growing?
- In 2026, Vita Coco's headcount grew 4.7% to 441 employees, up from 421 in 2025.
- Where are Vita Coco employees located?
- Most Vita Coco employees are based in the United States (41.1% of headcount), followed by the United Kingdom and India.
- What is the average salary at Vita Coco?
- The average employee salary at Vita Coco is approximately $64.4k per year.
- How many people does Vita Coco hire per year?
- In 2026, Vita Coco opened roughly 288 new roles — about 24 per month.
- When was Vita Coco founded and where is it headquartered?
- Vita Coco was founded in 2004 and is headquartered in New York City, New York.
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